Interview with: Barbara Jinks, Vice Chair - Gas Marketing & Communications, International Gas Union
Interview with: Barbara Jinks,
Vice Chair - Gas Marketing &
Communications, International Gas
“Oil and gas companies are operating
in a business environment that is now
more transparent and globally
connected. Stakeholder management is
a bigger issue than before. Companies
need to operate in a sustainable,
socially and environmentally acceptable
way, otherwise they will not be as
successful,” says Barbara Jinks, Vice
C h a i r - G a s M a r k e t i n g a n d
Communications Program Committee,
International Gas Union. To succeed,
executives must develop their softer
skills as much as their technical skills,
A speaker at the marcus evans Oil &
Gas Summit 2013, in Perth, Western
Australia, 21 - 22 November, Jinks
highlights the skills that are required to
succeed in today’s oil and gas business.
What are the key findings of the
survey you are conducting around
the world? What skills are required
to succeed in the industry?
Amongst the skills that are becoming
more important are softer skills, such as
stakeholder management, awareness of
the image of the gas industry and the
impact of a company’s operations on
communities and the environment.
Stakeholder management is a term that
covers many subjects; impact on
communities, how contractors and
clients are procured, and relationships
with regulators, sellers and the media.
Maintaining good relations with all
stakeholders is increasingly a challenge.
The public is more vocal these days,
something that executives must be
aware of and manage.
What leadership skills are needed to
promote the image of oil and gas?
Being a visionary and having the ability
to look at the bigger picture are key to
being a successful leader – planning
ahead. Someone who has an authentic
character and integrity, an executive
who is respected and who respects
others. The survey showed that good
communications, being able to
cooperate, negotiate and influence
people are amongst the most important
skills to have.
Overall, gas companies want to do the
right thing regarding environmental and
climate change issues. The industry is
aware of its image and is actively
working to improve it, through company
and industry association activity. Recent
bad press about oil leaks and aging
infrastructure has caused executives to
focus more on community concerns.
With more gas being developed onshore
more communities are affected.
Executives must develop their softer
skills more than their technical skills.
Being a rounded business person will
lead to success.
How is the oil and gas business
How people work and live together is
changing. Social media has made
communication faster and better. The
internet has opened up communications
wider and faster. What does it take to
be successful today? It is more than just
about having good technical people and
selling oil and gas. It is much more than
that. You need to manage the three
pillars of environmental, social and
business success. Companies need to
operate in a sustainable, socially and
environmentally acceptable way,
otherwise they will not be as successful.
What is your outlook on the
industry? What should Australian oil
and gas companies plan for?
Companies should plan for growth and
success as the industry has a strong
growth forecast. Gas is the partner with
renewables that will provide cleaner,
cheaper energy and reduce our
dependency on coal and oil.
Communities will continue to watch and
monitor the oil and gas industry closely
- companies have to be transparent and
communicate well to maintain public
trust, including through social media
and the internet.
softer as well
leads to better
The Softer Skills That Are Needed
in the Oil & Gas Business
The Energy Network - marcus
evans Summits group delivers
peer-to-peer information on
strategic matters, professional
t r e n d s a n d b r e a k t h r o u g h
Please note that the Summit is a
closed business event and the
number of participants strictly
About the Oil & Gas Summit 2013
This unique forum will take place at the Pan Pacific Perth Hotel, Perth, Western
Australia, 21 - 22 November 2013. Offering much more than any conference,
exhibition or trade show, this exclusive meeting will bring together esteemed
industry thought leaders and solution providers to a highly focused and interactive
networking event. The Summit provides a perfect balance between strategic
presentations and technical sessions to achieve operational excellence at both
upstream and downstream levels. A variety of topics will be discussed to provide
key insights for developing a competitive edge, attracting experienced staff,
improving asset management at strategic level, while delivering ultimate efficiency
in technical operations from fracking technologies to LNG production optimisation
and waste management.
Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division
Tel: + 357 22 849 313
For more information please send an email to firstname.lastname@example.org
All rights reserved. The above content may be republished or reproduced. Kindly
inform us by sending an email to email@example.com
About marcus evans Summits
marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss
strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to
individually tailor their schedules of keynote presentations, case studies, roundtables and one-to-one business meetings.
For more information, please visit: www.marcusevans.com
Petrochemical & Refining Summit - www.petrochemicalrefiningsummit.com
To view the web version of this interview, please click here: www.oilandgassummitanz.com/BarbaraJinks