1. Gaining An Edge With
Focus Group Jury Research
Marcus Castillo, Haas & Castillo, P.A.

2. The Need
As a civil litigation attorney, would you agree that case outcomes, i.e. jury
verdicts, have become more difficult to predict? Do you worry about the
real value of your cases? Do you find yourself dealing with clients with
unrealistic expectations?
Lawyers rely too often upon guesswork or mediators for case valuation
feedback. Lawyers too frequently are blind to correctable problems that can
derail a case. What lawyers need is real world feedback from real world
people, the same type of people that will populate your real life jury… focus
group mock jurors.
What if you could give your clients the benefit of jury research: insight into
case valuation, client credibility, case themes or problem issues, without
breaking the bank? Wouldn’t you want to at least give it a try? How about if
the first time was virtually free?

3. Meeting The Need:
Cost-Effective Jury Research
Focus groups are no longer the exclusive province of deep-pocketed
lawyers trying 7-figure cases. Advances in technology and technique have
made it possible to conduct very affordable jury research accessible to
anyone.
A sampling of the trial consulting services we offer include…
* Focus group review of a client’s videotaped performance to help decide
whether to accept a case or press for a quick resolution.
* Conducting an online session combining review of videotaped testimony
and an evidence packet. Online focus group jurors render individual
verdicts. In an onsite session jurors deliberate to a unanimous verdict.
* Facilitating a full-blown mock trial. The session can also focus on a
segment of trial such as voir dire, opening statements or closing argument.

4. The Benefit
We have helped colleagues handle clients with unrealistic
expectations.
Our colleagues have used favorable focus group verdicts to get the
best settlement possible under the circumstances.
We have uncovered case strengths and weaknesses.
We have helped our colleagues develop trial themes and arguments.

5. An Offer You Can’t Refuse
You can test drive many of the services we offer on our dime! We would
love for you to try a focus group reviewed client interview or online
focus group resulting in individual verdicts for free – you’ll only owe the
$50 per person cost of the mock jurors. We can offer more intense jury
research at a very significant discount the first time.
Call or e-mail us and we would be happy to discuss your test drive case.
For updates and news about our trial consulting practice visit us online
at www.focusgroupjuries.com . We look forward to working with you.
Marcus Castillo
Haas & Castillo, P.A.
(727) 535-4544
marcus@haas-castillo.com

6. What Our Colleagues Have to Say…
“I recently used Marcus’ trial consulting services in a disability insurance
case. His jury research, which included two focus groups, was invaluable
to my case analysis and gave me the confidence to recommend settlement
terms that were very favorable to my client under the circumstances.”
-Attorney in St. Petersburg