M
arcus Karlsson
 IED 2009        T   hesis Presentation
                       P R I VA L I A
"Society is a body, the brand is its personality,
and social media is its voice",
Charlie Schick, Nokia Conversations.
The Situation.
     Changes in media consumption

     E - Mail         Social Medias
A way to make friends!
Why,How,When will Privalia adapt?
Why,How,When will Privalia adapt?

 3 Steps.
Consumer Engagement



                      Members.
3 Steps.
Step 1.
          Privalia.com

                          Members




               The Blog
                          Po...
Privalia’s new “Home”
Attractive Front Page               “Home” in social media




                        The Benefits.




More traffic, SEO...
Step 2.
          Privalia.com

                         Members

                Forum
The “Friends” Area
Intelligence                   Added Value




                   Benefits


Privalia “World”              Brand Ambassado...
Step 3.


“It’s hard to shake hands while you’re
reaching for someone’s wallet”
- Social Media Specialist -
Step 3.



          USER
Social Networking
Expand the “Privalia World”                  Community feeling




                                 USER...
How?
Improve the compatibility             Maximize the visibility online

                The Privalia World



         ...
How?
 Use what common interest        Offer them a chance to win
 they have                       great prices




Provoke...
4 Competitions...

   Friends Never Let Friends Pay Full Price!
4 Competitions...



        Be Creative, Save Money!
4 Competitions...




            Fun For Free!
4 Competitions...




          The Talent Search!
Friends never let friends pay full price!!
 Stimulate the creativity and the interchange of ideas...
 Save money! - On eve...
A Snapshot...
Brand Awareness              User Engagement




                  Benefits


 + Members               Two - Way Communica...
Thank You!
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Thesis Marcus Carlsson

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Faced with an online environment that has been going through some cultural changes during the last couple of years, I wanted to adapt Privalia’s profile to a young and internet savvy consumer.
Privalia rely heavily on direct marketing and had a very limited interaction with their consumers.
My goal was to create an augmented member, and potential member, interaction.
Increase the brand awareness and also provide Privalia with a new avenue for consumer insights.

Published in: Lifestyle, Business, Design
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  • Thesis Marcus Carlsson

    1. 1. M arcus Karlsson IED 2009 T hesis Presentation P R I VA L I A
    2. 2. "Society is a body, the brand is its personality, and social media is its voice", Charlie Schick, Nokia Conversations.
    3. 3. The Situation. Changes in media consumption E - Mail Social Medias
    4. 4. A way to make friends!
    5. 5. Why,How,When will Privalia adapt?
    6. 6. Why,How,When will Privalia adapt? 3 Steps.
    7. 7. Consumer Engagement Members. 3 Steps.
    8. 8. Step 1. Privalia.com Members The Blog Potential Members
    9. 9. Privalia’s new “Home”
    10. 10. Attractive Front Page “Home” in social media The Benefits. More traffic, SEO Personality
    11. 11. Step 2. Privalia.com Members Forum
    12. 12. The “Friends” Area
    13. 13. Intelligence Added Value Benefits Privalia “World” Brand Ambassadors
    14. 14. Step 3. “It’s hard to shake hands while you’re reaching for someone’s wallet” - Social Media Specialist -
    15. 15. Step 3. USER
    16. 16. Social Networking Expand the “Privalia World” Community feeling USER Maximize the visibility online Traffic to the blog - “Home”
    17. 17. How? Improve the compatibility Maximize the visibility online The Privalia World The Blog The Privalia Shop The Forum Socialize with “them” Bring them to Privalia.com where they socialize - “Home”
    18. 18. How? Use what common interest Offer them a chance to win they have great prices Provoke viral spreading of the message 4 Competitions...
    19. 19. 4 Competitions... Friends Never Let Friends Pay Full Price!
    20. 20. 4 Competitions... Be Creative, Save Money!
    21. 21. 4 Competitions... Fun For Free!
    22. 22. 4 Competitions... The Talent Search!
    23. 23. Friends never let friends pay full price!! Stimulate the creativity and the interchange of ideas... Save money! - On every day activities, shopping, partying, eating out, entertainment... Etc. 1. Find out about the competition 2. Learn more about it at the Privalia site, and sign up to Privalia 3. Record your contribution as a short video ( 2 - 3 minutes) 4. Promote it to your friends in any way you want. 5. Visit the forum on the Privalia site and get feedback 6. Vote and tell everyone you know to do so also 7. Win a price to the value of 100 - 200 Euros
    24. 24. A Snapshot...
    25. 25. Brand Awareness User Engagement Benefits + Members Two - Way Communication
    26. 26. Thank You!

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