Personal Branding
Marcus Carlsson
Marcus
Carlsson
Think creative, act innovative
Simplicity                                       Thumbnails

Broad / Open      Marcus                          Blog header...
Marcus
Carlsson
Think creative, act innovative
The Human Perception of Color
The Human Perception of Color
3 Human Perceptions of Design

                                         Visceral
                                  - Sensa...
My Background...

                                                                                          Work experienc...
My Collection of Experience,
                    Gives me...

            - Tech-savvy                         - Prioritiz...
I’m motivated...




        - By opportunities to create something new


  - By the freedom to express something that int...
The purpose of my being...



My mission is to facilitate the production of Great Work, weather I’m
    thinking creativel...
2015
                         2013
                      2011
  - Finish School
- Find Internships
- Personal projects



...
2015
                                            2013
                  - Internship at SCPF
             - Internship at ...
-Account Manager at
                                       Vizeum alt. SCPF
                                    - Personal...
-Interactive account director
                                                                         > CEO - EQF




   ...
JOB Market
                                            - Time investment is high for new entrants,
                       ...
- Tech-savvy >
                        STAY UPDATED



Creating a U.S.P    - Broad knowledge >
                      NEVER...
Who am I talking to?
 - Good people, with whom I share personal values...

 - A place where no prestige exist, a place whe...
What do I tell them?

 - That I’m a intellectually advanced thinker, with a load of
      creativity that I’m ready to unl...
What do I tell them?

 - That I’m a intellectually advanced thinker, with a load of
      creativity that I’m ready to unl...
What do I tell them?

 - That I have a positive, collaborative mind-set and that
          I believe in team work without ...
What do I tell them?

  - That I am ready and able to apply my knowledge,
       passion and strengths on any challenge...
What do I tell them?

   - That I’m eager to continue my learning, and
     that I’m motivated to full-fill my potential...
GET GOING!!!
ACTION PLAN
ACTION PLAN
ACTION PLAN



                - Conferences

              - Events, Openings

                 - Participate

          ...
ACTION PLAN
          - Time management

            - Prioritize RIGHT

        - Act, the way I preach...




          ...
FINISHED PRODUCT
[PORTFOLIO]
PUBLIC RELATIONS
                   - Brand Image, PR




                   - Product Catalog




                       ...
PORTFOLIO, online
- Personal brand image, Portfolio
SUSTAINABILITY
           - Research, Creativity, Innovation


 Our brief was to create a sustainable design
 project that...
PRODUCT R&D

                 - Creativity, Innovation, Design


  We were briefed to find a product, an opener
   of any ...
ONLINE TECH
          - Creativity, Innovation, Technology


          My brief was to create and launch a
communications ...
INFLUENCING
   - Planning, Management, and Execution


My brief was to plan and execute an event
that would attract blogge...
STRATEGY
- Research, Creativity, Innovation and Design


Our brief was to create a full design concept
for the famous desi...
EVALUATION
- DO I HAVE THE FEEDOM TO BE CREATIVE WITH MY WORK


- AM I DEVELOPING AS A PROFESSIONAL, WHERE I AM...


     ...
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My Personal Branding

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My personal marketing plan, including brand strategy, strategic action plan, 5 year professional goals and objectives analysed and presented nicely.

Also includes a snapshot of my personal portfolio.

Published in: Career, Technology, Business
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My Personal Branding

  1. 1. Personal Branding Marcus Carlsson
  2. 2. Marcus Carlsson Think creative, act innovative
  3. 3. Simplicity Thumbnails Broad / Open Marcus Blog header Representative Carlsson Business Cards Think creative, act innovative Appropriate Generic
  4. 4. Marcus Carlsson Think creative, act innovative
  5. 5. The Human Perception of Color
  6. 6. The Human Perception of Color
  7. 7. 3 Human Perceptions of Design Visceral - Sensations, Reflexes Behavioral Reflective - Doing things, feeling emotion - Higher thought
  8. 8. My Background... Work experience, creating future Master, tutor... confidence ... Building character, defining personality 2010 Barcelona, school, IED... 2006 Traveling, building on interests 2003 Experience in sales, human relations 2000 ...Expression - Fashion, Music Cultural interest... 1996 Sports, small town life 1990 1980
  9. 9. My Collection of Experience, Gives me... - Tech-savvy - Prioritizing - Broad knowledge - Procrastinating - Creative thinker - No tangible speciality - Positive mindset - Non-enthusiastic ? S W - Team-work & Non-prestigious - “Passive decision” maker - Confident & Professional - Time-optimistic - International... - Lack of interest... ? - T - Shaped profile O T - Multi disciplinary is appreciated - Lost in the corporate system - Mis-understood... - Creative, Innovative & team-work - Failure to stay updated - Work across borders - Market changes, specialization... - Self employed - Loose focus...
  10. 10. I’m motivated... - By opportunities to create something new - By the freedom to express something that interest me.. - By the relationship with human beings... and their potential - By the possibility to learn something new, every time!
  11. 11. The purpose of my being... My mission is to facilitate the production of Great Work, weather I’m thinking creatively, planning the work flow or acting as an implementer... I do not believe in prestige, and I will always do my best, for whats best, to accomplish the group/team goals... In my future I envision myself as someone that can lead by example, someone that by actions can inspire creativity, innovation and design... I want to influence and guide people around me to accomplish great things...
  12. 12. 2015 2013 2011 - Finish School - Find Internships - Personal projects 2010
  13. 13. 2015 2013 - Internship at SCPF - Internship at Great Works - Personal projects Ph. 2 2011 - School - Find Internships - Personal projects 2010
  14. 14. -Account Manager at Vizeum alt. SCPF - Personal projects Ph. 3 2015 2013 - Internship at SCPF - Internship at Great Works - Personal projects Ph. 2 2011 - School - Find Internships - Personal projects 2010
  15. 15. -Interactive account director > CEO - EQF -Account Manager at Vizeum alt. SCPF - Personal projects Ph. 3 2015 2013 - Internship at SCPF - Internship at Great Works - Personal projects Ph. 2 2011 - School - Find Internships - Personal projects 2010
  16. 16. JOB Market - Time investment is high for new entrants, minimum 4-5 Years of school, capital requirements are fairly high also. - School teaching innovation and design are few, but increasing... RIVALRY is high, - The power of the supplier (job-applicants) segmentation is - Very high amounts of graduates, highest is quite low... Economic climate have crucial. If I find ever, MBA’s, Masters Phd’s Etc... created a Buyers market, but wheels are a s p a c e w it h in the right niche - Often offer No Pay... Very strong bargain turning, and design, design thinking, the potential power in comparison to Fresh Out of School’s innovations is becoming a key issue... d e lig h t is s t r o n g SUBSTITUTES: - Seasoned project managers - Art/Creative directors > Moving to interactive... - Digital account managers > Learning how to innovate... - Young “internet natives” with strategic skills
  17. 17. - Tech-savvy > STAY UPDATED Creating a U.S.P - Broad knowledge > NEVER STOP LEARNING - Creative thinker > SHOW IF OFF, BE INNOVATIVE - Positive mindset > ENCOURAGE PEOPLE - Team-work & Non-prestigious > GET INVOLVED ON NEW PROJECTS - Confident & Professional > LOVE RISK, NO RISK NO FUN, BUT MAKE SURE TO CALCULATE IT FIRST...
  18. 18. Who am I talking to? - Good people, with whom I share personal values... - A place where no prestige exist, a place where everyone is equal, and everyone’s thoughts count... - I’m looking for a company that share my ambition of keeping the highest level of morals intact in the way we conduct our business... - And, that are ready to work with sophisticated technology, and that are ready to head towards the unknown future...
  19. 19. What do I tell them? - That I’m a intellectually advanced thinker, with a load of creativity that I’m ready to unleash to the world...
  20. 20. What do I tell them? - That I’m a intellectually advanced thinker, with a load of creativity that I’m ready to unleash to the world...
  21. 21. What do I tell them? - That I have a positive, collaborative mind-set and that I believe in team work without prestige...
  22. 22. What do I tell them? - That I am ready and able to apply my knowledge, passion and strengths on any challenge...
  23. 23. What do I tell them? - That I’m eager to continue my learning, and that I’m motivated to full-fill my potential...
  24. 24. GET GOING!!!
  25. 25. ACTION PLAN
  26. 26. ACTION PLAN
  27. 27. ACTION PLAN - Conferences - Events, Openings - Participate - New Projects
  28. 28. ACTION PLAN - Time management - Prioritize RIGHT - Act, the way I preach... - Conferences - Events, Openings - Participate - New Projects
  29. 29. FINISHED PRODUCT
  30. 30. [PORTFOLIO]
  31. 31. PUBLIC RELATIONS - Brand Image, PR - Product Catalog - Press Kit - Press Release - Online/Offline
  32. 32. PORTFOLIO, online - Personal brand image, Portfolio
  33. 33. SUSTAINABILITY - Research, Creativity, Innovation Our brief was to create a sustainable design project that could be applied in Barcelona. Our topic was water. We conducted surveys, interviews and desk research before we started an intense innovation process, the result was great!
  34. 34. PRODUCT R&D - Creativity, Innovation, Design We were briefed to find a product, an opener of any kind, research it. Then find out if there were any possible changes that could be made. After that we developed a new product that could replace the old on in the market
  35. 35. ONLINE TECH - Creativity, Innovation, Technology My brief was to create and launch a communications concept that was relevant for my class and that would benefit us, long term and short term.The outcome was an integrated Web2.0 platform
  36. 36. INFLUENCING - Planning, Management, and Execution My brief was to plan and execute an event that would attract bloggers, and social media professionals from Barcelona that has a large influence on their community. My client was very happy with the result.
  37. 37. STRATEGY - Research, Creativity, Innovation and Design Our brief was to create a full design concept for the famous designer Chuuroz. We planned the research, analyzed and draw conclusions that we presented to the designer. The project now lies for decision making...
  38. 38. EVALUATION - DO I HAVE THE FEEDOM TO BE CREATIVE WITH MY WORK - AM I DEVELOPING AS A PROFESSIONAL, WHERE I AM... - AM I SURROUNDED WITH GOOD PEOPLE - AM I FOLLOWING MY PLAN... - WHAT ABOUT THE PEOPLE AROUND, WHAT DO THEY SAY

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