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Inbound Marketing is the Answer - Leighton Interactive

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Dan Soldner, Chief Sales and Marketing Officer

Published in: Marketing
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Inbound Marketing is the Answer - Leighton Interactive

  1. 1. INBOUND MARKETING IS THE ANSWER
  2. 2. WHAT WEBSITES USED TO BE
  3. 3. ONLINE BROCHURE LOCATIONS CONTACT INFORMATION ALL ABOUT YOU
  4. 4. WHAT WEBSITES SHOULD BE
  5. 5. USER CENTRIC • Lead Generation • User Experience • Data Analysis• Valuable Content • SEO & KTR • Flexible
  6. 6. OLD/MARKETER CENTRIC LEAD GENERATION • Cold Calling • Cold Emails (SPAM) • Interruptive Ads • Marketer-Centric NEW/CUSTOMER CENTRIC LEAD GENERATION • SEO • Valuable Content • Attraction • Customer-Centric
  7. 7. PERSONAS • Semi-fictional • Represents your ideal customer • Identifies watering holes • Identifies pain points • Provides insight and direction
  8. 8. MAKE CONTENT THEY LOVE
  9. 9. SOCIAL MEDIA: A MUST HAVE
  10. 10. CONNECT WITH YOUR AUDIENCE AND DRIVE TRAFFIC TO YOUR WEBSITE
  11. 11. CRM• Define lifecycle stage • Manage your pipeline • Share goals with sales team • SMARKETING
  12. 12. Creating Promoters & Evangelists • ENEWSLETTERS • COMMUNITY ENGAGEMENT • CUSTOMER NOURISHMENT • VALIDATION & ENGAGEMENT
  13. 13. TRACKING & ANALYZING TRENDING DATA MANAGING EACH STEP OF THE INBOUND METHODOLOGY COMBINING MULTIPLE TOOLS INTO ONE
  14. 14. FOUR STEPS TO START USING INBOUND MARKETING 1. Define your ideal customer. 2. Define a strategy for creating high quality content to generate traffic and convert visitors into leads. 3. Maintain a website that focuses on user experience, always ensuring there is a way for the user to move forward in their buyer’s journey. 4. Set benchmarks for success and track your metrics, making adjustments as needed.
  15. 15. WANT THE TOOLS TO START USING THE INBOUND METHODOLOGY? LEIGHTONINTERACTIVE.COM
  16. 16. SEE HOW YOU CAN IMPROVE YOUR ONLINE PRESENCE FOR FREE Data4Designs.com • COMPETITOR COMPARISON • HEAT MAPS • USER RECORDINGS • OVERALL WEBSITE PERFORMANCE
  17. 17. 2:00 – 2:45 PM Breakout Session PSIGEN Software Inc. Breakout Room: Delta 360 Club “Eliminate Data Entry – with Document Scanning, Data Capture and Extraction” Chad Seefeld, VAR Business Development Manager MARCH NETWORKS Breakout Room: Guest Locker Room “Security is Just the Start with Intelligent Video” Net Payne, Chief Sales & Marketing Officer FORTINET Breakout Room: Main Field “Stay Ahead of Threats with Advanced Security Protection” John Gleason, Systems Engineer SINGLEWIRE Breakout Room: Interview Room “When Seconds Count: IP Paging and Emergency Notification” Pat Scheckel, Senior Vice President of Marketing

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