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TRACKING & ANALYZING TRENDING DATA
MANAGING EACH STEP OF THE INBOUND METHODOLOGY
COMBINING MULTIPLE TOOLS INTO ONE
FOUR STEPS TO START USING
1. Define your ideal customer.
2. Define a strategy for creating high quality content to generate traffic
and convert visitors into leads.
3. Maintain a website that focuses on user experience, always ensuring
there is a way for the user to move forward in their buyer’s journey.
4. Set benchmarks for success and track your metrics, making
adjustments as needed.
WANT THE TOOLS
TO START USING
SEE HOW YOU CAN IMPROVE YOUR
ONLINE PRESENCE FOR FREE
• COMPETITOR COMPARISON
• HEAT MAPS
• USER RECORDINGS
• OVERALL WEBSITE PERFORMANCE
2:00 – 2:45 PM Breakout Session
PSIGEN Software Inc.
Breakout Room: Delta 360 Club
“Eliminate Data Entry – with Document
Scanning, Data Capture and Extraction”
Chad Seefeld, VAR Business Development
Breakout Room: Guest Locker Room
“Security is Just the Start with Intelligent
Net Payne, Chief Sales & Marketing Officer
Breakout Room: Main Field
“Stay Ahead of Threats with Advanced
John Gleason, Systems Engineer
Breakout Room: Interview Room
“When Seconds Count: IP Paging and
Pat Scheckel, Senior Vice President of