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Buonmercato Report, full version available for download at http://promo.kiwari.com/report/en_index.html , presents KPI (key performance indicators) and important metrics of printable coupons inserted in Facebook Fan Page of Three Italian Brands which operates in Food Sector.
This report is the forst of a series of studies by Kiwari, in order to help the understanding of eCouponing campaigns and results.
This Report focused on Facebook. Next reports we will analyze other platforms and social channels to delivery eCoupons, such as eMail, Brand web sites and Mobile.