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Marco mason @ smithsonian welcome wednesdays march 26th, 2014

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In this presentation I give an overview of Dime4heritage research project and present early findings. Fo rumor info about the research: http://marcomason.mit.edu/pagina-portfolio

This slides were presented at Smithsonian Welcome Wednesdays http://www.youtube.com/watch?v=c4yIYOJSkWs

Published in: Design, Education, Technology
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Marco mason @ smithsonian welcome wednesdays march 26th, 2014

  1. 1. ! Digital Media for Heritage Refocusing Design from the Technology to the Visitor Experience Marco Mason
  2. 2. marcomason.mit.edu Design Researcher
  3. 3. Dr. Giasemi Vavoula School of Museum Studies at the University of Leicester UK She is interested in all aspects of the lifecycle of learning technology development, including analysis, design and evaluation - http://www2.le.ac.uk/Members/gv18 ! ! Prof. John Durant MIT Museum Director and Adjunct Professor in the Science, Technology & Society Program Amongst different research activities, he is interested in the role of informal media (especially museums) in facilitating public engagement - http://web.mit.edu/sts/people/durant.html
  4. 4. The research context The design of digital media for heritage institutions museum visitors digital tech DIGITAL MEDIA DESIGN
  5. 5. Institute of emerging Issues, NCSU Gallery One, CMA Behind the Scenes, MFA Infinity of Nations, NMAI
  6. 6. Digital media design practices heritage inst. FORMALIZED KNOWLEDGE The research objective We aim for the theory but we are actually looking at the existing digital media design practice for heritage institution
  7. 7. Significance theoretical reflection on design is necessary to transfer knowledge. education setting ; museums practitioners ; design ; etc. FORMALIZED KNOWLEDGE
  8. 8. Professional Forum at MW2014 Baltimore ! Debating the curriculum: What should a programme in museum informatics and digital heritage look like today? Ross Parry, School of Museum Studies, Univ. of Leicester UK “What training do cultural technologists need? What should a curriculum in museum informatics and digital heritage look like? […]”
  9. 9. Digital media design practices for museums FORMALIZED KNOWLEDGE about the field The research methodology Research Methodology
  10. 10. The research methodology
  11. 11. qualitative interview
  12. 12. qualitative interview
  13. 13. Credits: Second Story | Gallagher & A. | IEI at the NCSU
  14. 14. be in the field @ MIT and MIT Museum Studio
  15. 15. preliminary research mapping the terrain
  16. 16. preliminary research mapping the terrain
  17. 17. preliminary research mapping the terrain analisys
  18. 18. preliminary research mapping the terrain analisys analisys
  19. 19. Specific Literature review preliminary research mapping the terrain analisys analisys
  20. 20. Specific Literature review preliminary research mapping the terrain analisys analisys analisysSpecific Literature review
  21. 21. preliminary research mapping the terrain analisys analisys theoretical saturation analisys
  22. 22. theoretical saturation
  23. 23. Credits - interviewees Case study - Institute of Emerging Issues at the NCSU, Raleigh NC IEI team Wendy Burkland, Melinda Walke Anita Brown-Graham Second Story Interactive Studios David Waingarten and Brad Johnson Chris Dewan Daniel Meyers, David Brewer, Thomas Wester, Michael Godfrey, Sorob Louie, Jennifer Dolan, Kirsten Southwell, Norman Lau, Alex Cho, Marc Lehman, Jinu Yang, Swanny Mouton, Sam Jeibmann, Philippe Laulheret, Matthew Fargo, Donald Richardson Gallagher & Associated Sujit Tolat, Cybelle Jones ! Case study (under analysis) - Gallery One at the CMA, Cleveland CMA team Jane Alexander, Caroline Goeser, Seema Rao, Jennifer Foley Meghan Stockdale , Elizabeth Bolander , Andrea Bour, Niki Krause, Mary Suzor, Thomas Barnard ! Case study (just started) - Behind the Scenes at the MFA, Boston MFA team Barbara Martin, Jenna Fleming, Lynn Courtney Richard Lewis Media Group, Watertown, MABoston Richard Lewis, Mark Ostrander ! !
  24. 24. Credits - interviewees Case study (just started) - Infinity of Nations at the Smithsonian Institution Earprint Production Jason Reinier and Catherine Girardeau Daniel Davis, Sandy Goldberg ! ! Interviews for the preliminary research MIT Museum and MIT Museum Studio team (Allan Doyle, Seth Riskin, Deborah Douglas), Ed Rodley , Caroline Burke, Dana Mitroff Silver, Peter Samis, Patrick Newbery, Adam Broidy, Nathan Shedroff, Chris Noessel ,Graham Plumb, Susan , Peter Samis , Keir Winesmith, Nina Simon, Chia Shen. ! !
  25. 25. The design context
  26. 26. DIGITAL MEDIA DESIGN
  27. 27. DIGITAL MEDIA (visitor experience) DESIGN
  28. 28. outcome
  29. 29. objects, content, space, exhibits, the media, visitors
  30. 30. space, exhibit, the media, technology, visitor designing
  31. 31. collaboration space, exhibit, the media, technology, visitor design areas actors documentation evolution of design prototyping Artifacts / Activities Tools for thinking
  32. 32. conclusions about how well it is done understanding how it is done well “the design” “to design”
  33. 33. which are the elements that start emerging from this diving? ! which elements are missing? ! What we need to look at in further immersions?
  34. 34. collaboration
  35. 35. Designing through Collaboration “[...] Through this new collaborative development methodology, the CMA is leading the way not only in the robust blend of art and technology throughout the gallery experience but in museum practice itself.”
  36. 36. ! Prof. Bucciarelli (STS-MIT) describes the design process as a social process. !
  37. 37. Digital media design for heritage institutions involves constant negotiation among many experts in different fields, and visitors as well.
  38. 38. credit: Jenna Fleming and MFA Boston Behind-the-Scenes team members
  39. 39. Source: http://exhibit2011mobile.wordpress.com/gallery/
  40. 40. Source: http://exhibit2011mobile.wordpress.com/gallery/
  41. 41. Source: http://exhibit2011mobile.wordpress.com/gallery/
  42. 42. Source: http://exhibit2011mobile.wordpress.com/gallery/
  43. 43. actors & design areas
  44. 44. user experience designer, interaction designer, visual interaction designer, interactive developer, web developer, developer, content developer, digital content developer, curator, educator, visitor researcher, content strategist, information architect, information designer, graphic designer, technical designer, lab technician, innovation director, creative director, creative technologist, design director, web designer, …
  45. 45. TheLevelofInteractions forthe personaluse of Stella M orelli file confiden
  46. 46. TheLevelofInteractions
  47. 47. tories that recall the creation of their homelands, the apuche of southern Chile and Argentina resisted ubjugation by the Inka Empire and the Spanish Crown ving on their ancestral lands, they forged a strong wa f life—admapu— that has guided their response to utside forces. During the 18th and 19th centuries, the apuche traded textiles and other goods for Spanish lver coins, which they fashioned into distinctive jewel nd elaborate horse ornaments. Though challenged in he 20th century by the loss of much of their land, mor han one million Mapuche continue to live in Chile and rgentina, many in cities, maintaining traditions that
  48. 48. user experience interaction design visual information design content editor visitor research …
  49. 49. EXPERIENCE DESIGN
  50. 50. http://www.secondstory.com/project/browse/featured-work/iei-commons
  51. 51. 7Concept Submittal November 17, 2010Emerging Issues Commons NC State University Foundations Meta-Narrative The creation of public policy is an ever-evolving process. Even after 25 years, IEI continues to iterate its own process. We have taken a step back and developed a meta-narrative for this complex process that can accommodate multiple interpretations and manifestations. Elements enter into the system Elements react with one another within a system, undergoing change Elements exit with increased energy and new purpose
  52. 52. 16Initial Strategy and Concepts IEI Collaborative NC State University September 8, 2010 Building on the Meta-Narrative Textiles Raw materials are brought in > IEI brings disparate people, issues, and viewpoints together. Individual threads are formed > IEI serves as a catalyst: collective articulations, consensus about problems and competing interests. Fabrics are woven from the threads > Policies are built, community is built, IEI encourages and steers the way forward. This metaphor provides a conceptual foundation for planning the IEI Collaborative’s virtual and physical spaces.
  53. 53. 17Initial Strategy and Concepts IEI Collaborative NC State University September 8, 2010 Building on the Meta-Narrative Initial Interactive Media Strategy Our meta-narrative and metaphor provides a direction for thinking through the interactive platform. Raw materials come in • Gather together many voices • Allow people to marshal evidence • Utilize social networking as a model Threads are formed • Facilitate discussion • Depict/visualize decision-making • Capture process and results Fabric is woven • Incentivize engagement • Record and track actions • Create mechanism for reporting back
  54. 54. 9Concept Submittal November 17, 2010Emerging Issues Commons NC State University Leadership Questions Ideas Debate Action Foundations Experience Levels
  55. 55. 8Concept Submittal November 17, 2010Emerging Issues Commons NC State University Questions • Reveal important progressive state history • Visualize the data that underpins all policy decisions • Connect the data with the lives of real North Carolinians Ideas • Explore the issues and solutions circulating today • Gather together many voices Debate • Facilitate discussion • Capture process and results • Utilize social networking as a model • Incentivize engagement Action • Record and track actions • Create a mechanism for reporting back • IEI works with leaders to motivate them to action • IEI supports leaders as they act on critical issues that face NC Foundations IEI Process
  56. 56. 10Concept Submittal November 17, 2010Emerging Issues Commons NC State University Action Network/ Tracker Collaboration Area Debate Space Threads Action Network/ Tracker Issue Areas Collaboration Areas Question Areas Leadership/Intro Areas Statistics Visualizer Case Studies Case Study Ideas Case Study Ideas Debate Leadership Governor Hunt History of IEI Pulse Overture Installation Issue Areas Collaboration Area Debate Space Threads People Debate Foundations Experience Flowchart
  57. 57. 8Concept Submittal November 17, 2010Emerging Issues Commons NC State University Questions • Reveal important progressive state history • Visualize the data that underpins all policy decisions • Connect the data with the lives of real North Carolinians Ideas • Explore the issues and solutions circulating today • Gather together many voices Debate • Facilitate discussion • Capture process and results • Utilize social networking as a model • Incentivize engagement Action • Record and track actions • Create a mechanism for reporting back • IEI works with leaders to motivate them to action • IEI supports leaders as they act on critical issues that face NC Foundations IEI Process
  58. 58. 10Concept Submittal November 17, 2010Emerging Issues Commons NC State University Action Network/ Tracker Collaboration Area Debate Space Threads Action Network/ Tracker Issue Areas Collaboration Areas Question Areas Leadership/Intro Areas Statistics Visualizer Case Studies Case Study Ideas Case Study Ideas Debate Leadership Governor Hunt History of IEI Pulse Overture Installation Issue Areas Collaboration Area Debate Space Threads People Debate Foundations Experience Flowchart
  59. 59. 11Concept Submittal November 17, 2010Emerging Issues Commons NC State University Foundations Conceptual Map for Interactive Media Whataretheissues?On-siteOnlineSocialTools SocialToolsOn-siteOnlineWhyshouldIcare? Contextualization Raw Materials Individual Threads Woven FabricExploration Issue Tags: ProgramTags: Group Dialogue Outcomes Share, Act, Stay Connected Issues Areas Programs of Work Engaged Citizens Leaders/Experts Questions Ideas Debate Action People Finder Bios, pictures, roles, reputation, affiliation, interests, locale, voting, writings, other networks Threads Participate in the discussion on any of the above threads HealthEducation Economy Environment Geography Tags: + + Regions, Counties, and Cities Region Piedmont Region Coastal Plain County Beaufort County Edgecombe City Raleigh City Asheville 2007 2008 2009 2010 2011 2012 Personal Dashboard Personalization, narrowcast, collections, personal network, follow, find people Rewards Badges (FourSquare) User reputation (eBay, Amazon) Statistics Visualizer Research state history, trends, and indicators on multiple data sets Questions Thread IEI data tools and links to public data sets Ideas Thread Share ideas, get inspiration Debate Thread Compare solutions, engage in lively debate Action Thread Bring back to goverment, business, community Statistics Visualizer Local Challenges Previous Forums IEI White Papers Inspirational Talks Call for Proposals Current Program Working Groups Public ForumDebate Aggregator Debate Idea Share Action Tracker Localized Actions Action NetworkCase Studies Case Study Explorer Historical narratives, issue-based context, leadership examples Debate Aggregator View a map of the most active debates Idea Share Explore issues and frame proposed solutions, use fore- casting/calculators to evaluate Debate Debate solutions, build consensus, submit your own opinions/votes Action Network Join an action network, view action council activity Action Tracker Learn about past recommendations, ways they are being acted upon Home Page Broadcast, popular/active content, multiple levels: state/county, program, issue statuses
  60. 60. 16Concept Submittal November 17, 2010Emerging Issues Commons NC State University Physical Space Modes of Interpretation People People Orientation/Info Questions Statistics Visualizer Changing Context Exhibits Changing Context Exhibits Debate group interactive Pulse dynamic installation Action Questions Case Study Explorer Questions Issue Areas Leadership demonstration/ presentation Call to Action (visible from exterior) Debate group interactive Action Call to Action (visible from exterior) People Finder Questions Issue Areas People Finder Media Types Static Interpretive Opportunities Story/Quotes/Images Large Format Digital Installation Large Group (12+), Passive Interactive Wall Small Group (2-3), Active “Look Up” Interactive Single User, Active Table Top Interactive Small Group (4-6), Active
  61. 61. NC GRADUATION RATES 2009 90-100% 70-79% 80-89% <70% -- NO DATA 33Concept Submittal November 17, 2010Emerging Issues Commons NC State University Interactive Media » On-site Installations Statistics Visualizer Goals & Objectives The Statistics Visualizer is intended to show data on a large scale. Visitors will see important and surprising information shown in new ways, on a large map of the state. Visitor Experience The Statistics Visualizer is a prominent feature in the lobby, drawing visitors deeper into the space. The map will be visually impressive, an array of video displays that provide a wow factor that complements the Pulse and other features in the space. Visitors can use a small touchscreen set in front of the Visualizer to change variables which change the data. The Statistics Visualizer will draw on a variety of data sources to display information on a county by county basis. The visitor can select one or more data sets and see them plotted on a map of the state. Where available, the visitor will be able to view comparable statistics for the state of North Carolina as a whole and the United States. *This on-site experience connects with a similar online experience with generally the same features. See Online Media Experience. Diagrams Content • North Carolina demographic measures, broken down by county • Demographic data for the state of North Carolina and the nation where parallel values are available for the county data presented. Technology • Reactive graphics wall • 22" multi-touch LCD • Exhibit Graphics PC • Exhibit PC • Cables, connectors, extenders, and mounts Floor Plan Visitors interact with a large wall map.
  62. 62. Documentation WorkSession (IEI+Designteams) Feedback Design iteration new Documentation Design Development phase Refinement of the overall visitor experience Now, with the framework and each interactive part of it, it is possible “to polish” the experience WorkSession (IEI+Designteams) Feedback Design iteration new Documentation WorkSession (IEI+Designteams) Feedback Design iteration new Documentation 1 2 3 WorkSession (IEI+Designteams) Feedback Design iteration new Documentation 4 WorkSession (IEI+Designteams) Feedback Design iteration new Documentation 5 Content connections (IA) DiMe Design focus on: - collaboration area - story area (framework, VX, wireframes) Exhibition Design (physical) Web Design - concept refinement - IA of content - responsive design The web is the virtual mirror of the physical exhibition Form Factor touch screen features DiMe Design focus on: - action area - statistics visualizer (Wall) (wireframes) Exhibition Design (physical) Web Design - concept refinement - IA of content - responsive design The web is the virtual mirror of the physical exhibition Content Questions to engage visitors Visual Exploration (graphic) high-level Visual Exploration (graphic) high-level Naming (infodesign) The interactive names change Visualization Design (infodes) - statistics visualizer inspiration from Tufte and other data visualization examples Conceptual frame revisiting it after the Visitor Experience revisiting it after the Interactive Media floor map WIREFRAMES The Pulse Connection Wall Connection Table Action stations Voice area Story Alcove Ideas tables Donor Wall The docu inter - brie - visi - con - wire - Ste Web site and app Exhibition Design
  63. 63. documentation
  64. 64. Credits: Second Story | IEI at the NCSU |
  65. 65. Artifacts / Activities
  66. 66. http://janeckert.ch/blog/?p=132 Source: http://exhibit2011mobile.wordpress.com/gallery/
  67. 67. Source: http://exhibit2011mobile.wordpress.com/gallery/
  68. 68. Source: http://exhibit2011mobile.wordpress.com/gallery/
  69. 69. evolution of design prototyping
  70. 70. credit: http://smithsonian-webstrategy.wikispaces.com/Design+Thinking+Workshop
  71. 71. Source: http://exhibit2011mobile.wordpress.com/gallery/
  72. 72. http://marcomason.mit.edu/pagina-portfolio/ixd-lab
  73. 73. Interface Wireframe | Credit: Second Story
  74. 74. Media Lab at Second Story, Portland OR
  75. 75. I’m interested in the process, but it is only one of the aspects of a digital media project. Other important factors to consider when researching on design practice are: the involved actors who have very different skills and conduct design activities, individually or in group, to find solutions to design problems facing them during the project. During these design activities they produce artifacts as both tools of thinking about the solution and as a way of communicating.
  76. 76. Design PROBLEMS Design ACTIVITIES Design AREAS / ACTORS ARTIFACTS Design PROCESS META-ACTIVITIES ` solved by take place withinDesign Context w ork in progress…
  77. 77. grazie ;-) marcomason.mit.edu

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