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Le point de vente transformé (live du salon eCom 2016)
- 1. Salons eCom | SITB | SMARC | POS! #ESSP16!26 & 27 Avril 2016 - Palexpo, Genève! Le point de vente transformé: vers un voyage client Marco Brienza - marco@nipconf.com!
- 2. Salons eCom | SITB | SMARC | POS! NIP$ALES PODCAST #VENTE #RETAIL #COMMUNICATION #ESSP16 Modèle de consommation en 3 étapes! Identification du besoin" Achat" Consommation de la prestation achetée" Identification du besoin"
- 3. NIP$ALES PODCAST #VENTE #RETAIL #COMMUNICATION #ESSP16 Le parcours client! Salons eCom | SITB | SMARC | POS!
- 4. NIP$ALES PODCAST #VENTE #RETAIL #COMMUNICATION #ESSP16 Digitaliser les processus pour transformer l’expérience client! Construire des compétences- clés pour l’ère digitale:! ! 1. équipes business/IT complètement intégrées" 2. approche « Customer first » pilotée par le business (pas l’IT)" 3. tests en continu (prototype, beta version, etc.)" 20 semaines" Source: http://www.mckinsey.com/business-functions/operations/our-insights/using-rapid-process-digitization-to-transform-the-customer-experience"
- 5. NIP$ALES PODCAST #VENTE #RETAIL #COMMUNICATION #ESSP16 Analyser l’expérience client! Salons eCom | SITB | SMARC | POS!
- 6. NIP$ALES PODCAST #VENTE #RETAIL #COMMUNICATION #ESSP16 Starbucks: l’expérience consommation! Salons eCom | SITB | SMARC | POS! Starbucks Mobile Order and Pay" Starbucks Loyalty program"
- 7. NIP$ALES PODCAST #VENTE #RETAIL #COMMUNICATION #ESSP16 Vers un paiement mobile exponentiel! Salons eCom | SITB | SMARC | POS! Source: http://www.businessinsider.com/starbucks-app-mobile-order-and-pay-rewards-2016-3?IR=T"
- 8. NIP$ALES PODCAST #VENTE #RETAIL #COMMUNICATION #ESSP16 L’expérience shopper de demain! Salons eCom | SITB | SMARC | POS!
- 9. NIP$ALES PODCAST #VENTE #RETAIL #COMMUNICATION #ESSP16 Ce qu’en pensent les digital natives! Salons eCom | SITB | SMARC | POS! Source: http://www.gfk.com/insights/infographic/young-shoppers-are-nervous-about-shopping-online/"
- 10. NIP$ALES PODCAST MARCO@NIPCONF.COM - MARCO BRIENZA - @MARCO_NIP A (r)écoutez dans Nip$ales podcast! Salons eCom | SITB | SMARC | POS!
- 11. Salons eCom | SITB | SMARC | POS! #ESSP16!26 & 27 Avril 2016 - Palexpo, Genève! Le retail du futur Eugen Schön Schön Communication!
- 12. Salons eCom | SITB | SMARC | POS! #ESSP16!26 & 27 Avril 2016 - Palexpo, Genève! Le retail du futur! Des applications innovantes"
- 13. Salons eCom | SITB | SMARC | POS! #ESSP16!26 & 27 Avril 2016 - Palexpo, Genève! Le retail du futur! Table tactile interactive – Vente B2B" Développée par Atracsys, Samsung Electronics et Gucci & Jewelry pour Basel World 2013 "
- 14. Salons eCom | SITB | SMARC | POS! #ESSP16!26 & 27 Avril 2016 - Palexpo, Genève! Le retail du futur! Caddie connecté " Développée par Pulse.digital"
- 15. Salons eCom | SITB | SMARC | POS! #ESSP16!26 & 27 Avril 2016 - Palexpo, Genève! Le retail du futur! Caddie connecté" Développée par Pulse.digital"
- 16. Salons eCom | SITB | SMARC | POS! #ESSP16!26 & 27 Avril 2016 - Palexpo, Genève! Le retail du futur! Comprendre son consommateur " Développée par VisioSafe, une startup basée à l’EPFL"
- 17. Salons eCom | SITB | SMARC | POS! #ESSP16!26 & 27 Avril 2016 - Palexpo, Genève! Le retail du futur! Personal Shopping Assistant" ShoeSize.Me fournit à chacun de ses utilisateurs une recommandation de pointure précise pour n’importe quel modèle, et cela, en un clin d'œil."
- 18. Salons eCom | SITB | SMARC | POS! #ESSP16!26 & 27 Avril 2016 - Palexpo, Genève! Le retail du futur! Personal Shopping Assistant " EYEFITU" Application mobile permettant de trouver la bonne taille, quelque soit la marque pour moins de frustration et de retours."
- 19. Community Manager, blogger, formateur, spécialiste fidélisation online et nouveaux médias, détenteur d’un brevet fédéral de technicien en marketing et auteur de l’étude « Fidélisation & Nouvelles Technologies » lancée en 2009 auprès de 30 sociétés en Suisse romande. Passionné par l’entreprenariat et les nouvelles technologies en Suisse, je m’occupe aujourd’hui de la promotion online de startups romandes innovantes pour différents clusters. Je suis également le correspondant pour le Startupticker.ch pour qui je publie chaque semaine des articles. Eugène Schön - easchoen@bluewin.ch © Copyright – Tous droits réservés à l’auteur. 19