Trivago - NOAH12 London

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Champion League - Presentation by Peter Vinnemeier, Founder & MD of Trivago at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.

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Trivago - NOAH12 London

  1. 1. The Hotel Search
  2. 2. Business Key Facts Revenues (€MM)  trivago GmbH founded in 2005 120  120 permanent employees  Hotel price comparison and 100 information website in 30 countries 80  Meta-search covers around 600k 60 hotels 40  Over 140 booking sites and hotel partners 20  More than 30 mm traveler reviews -  20 mm monthly unique visitors in 2009 2010 2011 2012 projected August 2012 Over 100% growth in 2012 2
  3. 3. Product trivago finds the ideal hotel with the best price and provides traveler reviews trivago compares and structures the offers of over 600,000 hotels from more than 140 hotel booking sites in order to provide the user with the best offerImages, detailed descriptions, and morethan 30 million traveler reviews from variouswebsites as well as trivago‘s own communitycreate a comprehensive rating for the userand facilitate the hotel decision 3
  4. 4. Strengths The success of trivago is determined by three major strengths Product Partners Brand•  trivago‘s live search scans more •  Since foundation trivago has •  trivago is currently on air with TV than 140 hotel booking sites at been working hard to establish campaigns in 18 different the same time relationships with booking sites countries Highest information High-quality relationships with High trivago brand awareness value for the customer strong partners and website traffic•  Price differences of possibly •  trivago‘s goal is long-term •  Two out of three people in more than 50% for the same relationships where the traveler, trivago‘s major markets already hotels and identical rooms the partners and trivago all know the trivago brand•  Comprehensive overview of benefit •  Although trivago has a lot of quality through reviews, know-how in SEO & SEM most descriptions and external rating traffic is branded systems 4
  5. 5. trivago – It‘s a Brand Unaided brand awareness is high and increasing – top 5 position in key European markets The majority of visits are branded Which website(s) do you know, where you can inform yourself about hotels or book a hotel room? trivago 2012 queries by source 0% 5% 10% 15% 20% 25% 30% 0% 10% 20% 30% 40% 50%#5 #4 #3 #2 #1 #5 #4 #3 #2 #1 Trivago Trivago Hotel.de Booking HRS Atrapalo Expedia Rumbo 2% Ab-in den Urlaub Edreams 33% 0% 10% 20% 30% 40% 50% #5 #4 #2 #2 #1 Trivago Booking 65% Expedia Venere.com Edreams 0% 5% 10% 15% 20% 25% 0% 5% 10% 15% #5 #4 #3 #2 #1 Hotels.com #5 #4 #3 #2 #1 Laterooms Lastminute.com Voyages-sncf Branded traffic Expedia Booking Search engine originated Tripadvisor Expedia Trivago Trivago Other Source Research Now (09/2012) 5
  6. 6. Thank you
  7. 7. - w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en
  8. 8. - w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en

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