One Fine Stay - NOAH12 London

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Early Game Changers - Presentation by Greg Marsh, CEO of One Fine Stay at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.

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One Fine Stay - NOAH12 London

  1. 1. Greg MarshCo-Founder & CEO6 November 2012 © Lifealike Limited, 2012. Confidential.
  2. 2. the unhotel: a new category of accommodation We have built a de facto 375 room hotel in central London. +100 A hotel with similar margins would take +80 +60 5 years to build and cost over $250m. +40 400 +20 0 350 -20 -40 NPS Our ‘unhotel’ is popular, cost under $5m, 300 250 -60 -80 took only 2 years. And it scales. 200 150 Homes -100 Mar-11 Sep-11 Mar-12 100 50 Unlike a hotel, an unhotel is quick to 0 Jan-10 Jan-11 Jan-12 build, capital efficient, and cheaply scalable. Our model is transforming a $580bn industry by creating an entirely new category of accommodation.Source: IBISWorld © Lifealike Limited, 2012. Confidential.
  3. 3. urban upscale is a huge, unexploited opportunity RevPAR $300 5* $225 4* $2.8bn in London 3* >$12bn $75 in top 5 cities 1-2* Hostels, B&Bs, etc. London: $1.3bn 14k 50k Bedrooms 10k 36k 16kSource: Mintel, onefinestay analysis © Lifealike Limited, 2012. Confidential.
  4. 4. how does onefinestay work?People with distinctive onefinestay then prepares &homes become members cleans the home for guests   Guests book their stay online or over the phone  We meet and  Provide them greet guests at with hotel style the home when services… they arrive …plus an iPhone with tips about the local area  © Lifealike Limited, 2012. Confidential.
  5. 5. the homes Hyde Park London Tribeca New Yorkare stunningthe pressloves itthe guests +100 +80 +60 “This is simply one of the best travel experiences we have ever had as a family… It is a credit totell their friends +40 you as a company to deliver all you claim, and in NPS +75 +20 0 -20 our case the level of accommodation and customer -40 -60 care exceeded all of our expectation” -80 -100 Mar-11 Jun-11 Sep-11 Dec-11 Mar-12 Stephen, 2 November 2012 © Lifealike Limited, 2012. Confidential.
  6. 6. viral growth in London drives 50x scale in 2 years members in London 70% member referrals500400 700 London members300 1,500 bedrooms200 $1.8bn under management100 0 +75 net promoter score © Lifealike Limited, 2012. Confidential.
  7. 7. accelerated NY scale out practice makes perfect TodayMembers 100 day +149 day +396 New York London May 2012 0 -6 mo. -3 mo. Launch +3 mo. +6 mo. +9 mo. +12 mo. © Lifealike Limited, 2012. Confidential.
  8. 8. So what’s next?an unhotel in every major world city © Lifealike Limited, 2012. Confidential.
  9. 9. Greg Marsh Co-Founder & CEOEmail me greg@onefinestay.comFollow us @onefinestayVisit our website www.onefinestay.comBecome a host earn when you’re awayCome and stay quote NOAH12 for 10% off © Lifealike Limited, 2012. Confidential.
  10. 10. - w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en
  11. 11. - w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en

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