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POLAND:
A KEY
OPPORTUNITY
MARCIN
KOWALIK
RADIO HOST
AFFILIATE (POLAND /
DACH)
PERFORMANCE
MARKETING /
AFFILIATE NETWORK
BUSINESS OWNER
POLISH IT /
MARKETING
SOLUTI...
POLES BUY
CONCERT TICKETS
MAINLY ONLINE.
THE MARKET IS
WORTH MORE
THEN 125 000 000
EUROS.
MARCIN MATUSZEWSKI
EBILET.PL
THE...
THE SUMMER
CONCERT
INDUSTRY IN
POLAND IS
35 000 000 EUROS
WORTH
ŁUKASZ RATAJCZAK
POLSTARS.PL
THE QUOTES
ECONOMY DATA
POLAND "A" AND "B"
GOOGLE TRENDS
KEYWORD "EVENTIM"
HISTORY OF THE POLISH TICKET
INDUSTRY
TIMELINE: biletynews.pl/history/
KEY PLAYERS: REVENUES
REVENUES HIDDEN IN
SECOND "EBILET POLSKA"
COMPANY
(2014)
KEY PLAYERS: EBIT
IMPACT ON EBIT HIDDEN
IN SECOND "EBILET
POLSKA" COMPANY
(2014)
VENUES AFTER EURO 2012
OPENER FESTIVAL
SEO: DOMAIN AUTHORITY OF KEY
PLAYERS
PARTNER PROGRAMS
PAYMENT METHODS
analyzed orders made on my affiliate site during 2010
SECONDARY MARKET
WE CHOOSE THE
DISTRIBUTOR,
WHICH SITE IS
WORKING
FASTER...
CLERK @ EMPIK
eventim.pl
ticketpro.pl
ebilet.pl
CLERK DECIDES
MISSING: REVENUE SHARE DEALS
WITH BANKS
MISSING: CO-OP WITH NETWORKS
MISSING: REVENUE SHARE DEALS
WITH BIG PUBLISHERS
OPPORTUNITIES: COACHING
EVENTS
high priced tickets
often, the organizers have their own customer data base
lower costs of ...
WE WANT THE
FANS OF OUR
BANDS TO HAVE
EASY ACCESS TO
THE NEWS, CDS
AND TICKETS IN
ONE PLACE.
ANDRZEJ MIKOSZ
ŁONA I WEBBER
...
RISING STARS
big comedy inventory
high domain authority -> high Google rankings
partner program included
RISING STARS
act local, think global
low costs of maintenance
partner program included
RISING STARS
gamification for the football fans with a touch of history
earn virtual points, get limited goods: autographs...
RISING STARS
high quality visual content (infographics)
more then 60 football leagues covered
highly targeted user: footba...
BONUS: GAMIFICATION HACK
Help your luck:
refer to a friend on Facebook
refer to a friend on Twitter
subscribe to the newsl...
BONUS: GAMIFICATION HACK
Results:
11159 impressions
6865 actions
2154 users
540 email addresses
1228 Facebook shares
1093 ...
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Poland: a key opportunity. (Polish ticket industry)

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Poland: a key opportunity.
Slide deck on the polish ticket industry, shown at the Ticket Technology Forum 2016 in Dublin.

One of the most populous countries in Europe –
with the fastest growing economy and a young
demographic hungry for more entertainment –
Poland represents a great opportunity for
ticketing players.
• Historical development of Poland’s sports and
entertainment sector;
• What is the structure of the current ticketing
market and who are the key players?
• What have been the recent changes. Who are
new entrants?
• What is the outlook for one of Europe’s
brightest prospects?

Published in: Business
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Poland: a key opportunity. (Polish ticket industry)

  1. 1. POLAND: A KEY OPPORTUNITY MARCIN KOWALIK
  2. 2. RADIO HOST AFFILIATE (POLAND / DACH) PERFORMANCE MARKETING / AFFILIATE NETWORK BUSINESS OWNER POLISH IT / MARKETING SOLUTIONS FOR GERMAN COMPANIES DATA SCIENCE SELF LEARNER MARCIN KOWALIK
  3. 3. POLES BUY CONCERT TICKETS MAINLY ONLINE. THE MARKET IS WORTH MORE THEN 125 000 000 EUROS. MARCIN MATUSZEWSKI EBILET.PL THE QUOTES
  4. 4. THE SUMMER CONCERT INDUSTRY IN POLAND IS 35 000 000 EUROS WORTH ŁUKASZ RATAJCZAK POLSTARS.PL THE QUOTES
  5. 5. ECONOMY DATA
  6. 6. POLAND "A" AND "B" GOOGLE TRENDS KEYWORD "EVENTIM"
  7. 7. HISTORY OF THE POLISH TICKET INDUSTRY TIMELINE: biletynews.pl/history/
  8. 8. KEY PLAYERS: REVENUES REVENUES HIDDEN IN SECOND "EBILET POLSKA" COMPANY (2014)
  9. 9. KEY PLAYERS: EBIT IMPACT ON EBIT HIDDEN IN SECOND "EBILET POLSKA" COMPANY (2014)
  10. 10. VENUES AFTER EURO 2012
  11. 11. OPENER FESTIVAL
  12. 12. SEO: DOMAIN AUTHORITY OF KEY PLAYERS
  13. 13. PARTNER PROGRAMS
  14. 14. PAYMENT METHODS analyzed orders made on my affiliate site during 2010
  15. 15. SECONDARY MARKET
  16. 16. WE CHOOSE THE DISTRIBUTOR, WHICH SITE IS WORKING FASTER... CLERK @ EMPIK eventim.pl ticketpro.pl ebilet.pl CLERK DECIDES
  17. 17. MISSING: REVENUE SHARE DEALS WITH BANKS
  18. 18. MISSING: CO-OP WITH NETWORKS
  19. 19. MISSING: REVENUE SHARE DEALS WITH BIG PUBLISHERS
  20. 20. OPPORTUNITIES: COACHING EVENTS high priced tickets often, the organizers have their own customer data base lower costs of the event
  21. 21. WE WANT THE FANS OF OUR BANDS TO HAVE EASY ACCESS TO THE NEWS, CDS AND TICKETS IN ONE PLACE. ANDRZEJ MIKOSZ ŁONA I WEBBER DOBRZEWIESZ OPPORTUNITIES: SAAS?
  22. 22. RISING STARS big comedy inventory high domain authority -> high Google rankings partner program included
  23. 23. RISING STARS act local, think global low costs of maintenance partner program included
  24. 24. RISING STARS gamification for the football fans with a touch of history earn virtual points, get limited goods: autographs, tours
  25. 25. RISING STARS high quality visual content (infographics) more then 60 football leagues covered highly targeted user: football fans this could be Your next HQ publisher for the "top of the funnel" users one of the investors: Robert Lewandowski
  26. 26. BONUS: GAMIFICATION HACK Help your luck: refer to a friend on Facebook refer to a friend on Twitter subscribe to the newsletter answer a question become a Facebook fan follow on Twitter subscribe the YouTube channel +1 on Google+ write a post on your blog enter the URL enter the secret code Case study & more details: http://omip.pl/540-leads-polish-concert-industry/
  27. 27. BONUS: GAMIFICATION HACK Results: 11159 impressions 6865 actions 2154 users 540 email addresses 1228 Facebook shares 1093 questions answered 990 website entries 469 Facebook fan page fans 441 YouTube channel subscribers 329 Google+ page +1s 183 Twitter followers The SEO part: 48 blog entries Case study & more details: http://omip.pl/540-leads-polish-concert-industry/

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