Marcin Kokott - "When the sprint is too slow - Lean implementation in the area of startups"

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Marcin Kokott - "When the sprint is too slow - Lean implementation in the area of startups"

  1. 1. When the sprint is too slow Lean approach in the area of Startupshttp://twitter.com/MKokott
  2. 2. Most of the projects nowadays are strugling to improve productivity and speed Is yours?
  3. 3. For a long time I was helping with Agile/Lean mentoring and coaching with success
  4. 4. I felt almost like hero
  5. 5. One day my phone rang…
  6. 6. …I had a chance to enter new world…
  7. 7. …it was HELL from day 1
  8. 8. What would YOU do?
  9. 9. I felt choked…
  10. 10. …but than I decided to fight back
  11. 11. This is what I have tried: Lean Startup +Bigger speed Business (Agile) Model Canvas Customer Development
  12. 12. Bigger speed (Agile)
  13. 13. Nobody knew how the product really look like
  14. 14. …because everybody had different manager
  15. 15. We have changed organization around functionality
  16. 16. Under the lead of one leader
  17. 17. This PULLED the next changes to enable effective work from the teams
  18. 18. To ease the cooperation we have introduce „visualization management”
  19. 19. …and we have zipped everything with the sprints
  20. 20. With only this we have gain GREAT SPEED6 months 2 months
  21. 21. But than we have challenged the BIGGEST RISK…
  22. 22. Like never before I need to find…
  23. 23. Approach for systematic customer finding (CustomerDevelopment)
  24. 24. Problem was in fact that now it took too much time…
  25. 25. …i nauka przychodziła za późno
  26. 26. We have used typical approach… Release andIdea Development Testing sales
  27. 27. …when in fact we needed to develop first the CUSTOMER not the product!
  28. 28. I realized that there are DIFFERENT types of CUSTOMERS
  29. 29. …and on different level of AWARENESS Knows how much 5. budget 4. Tried to develop solution 3. He is ACTIVLY searching for SOLUTION 2. He is AWARE of the problem1. Problem EXIST
  30. 30. Which we could find even without single line of code
  31. 31. But how to talk with them?
  32. 32. Meeting #1:Problem vs. Solution fit
  33. 33. Meeting #2:Product vs. Market fit
  34. 34. We’ve started to gain new customers
  35. 35. There came time for one of the BIGGEST presentations…
  36. 36. They LOVED the idea and asked the MOST EXPECTED QUESTION
  37. 37. Finaly we had a CUSTOMER…
  38. 38. …but not the BUYER!!!
  39. 39. WTF is Business Model???
  40. 40. I didn’t belived I’m on the uknown waters…
  41. 41. …so I’ve started from the basics
  42. 42. Lean Startup +Business Model Canvas
  43. 43. Temporarly
  44. 44. Human institution
  45. 45. Searching
  46. 46. Business model
  47. 47. Extreem uncertainty
  48. 48. Lean Startup„Temporary organization used to search fora repeatable and scalable business model” Steve Blank „A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty” Eric Ries
  49. 49. Year 1958 Chester Carlson49
  50. 50. 50
  51. 51. We needed something „tangable”We need to have something tengible
  52. 52. In other case we have been talking in „different languages”
  53. 53. And we were going to be:54
  54. 54. Than I’ve discovered perfect and simple language
  55. 55. Which is simple to extreem56
  56. 56. Wtedy odkryłem idealnie prosty język
  57. 57. „There is no Business Plan which survived the contact with the REALITY”
  58. 58. But all of that are ASSUMPTIONS59 © 2011 Tieto Corporation
  59. 59. Test it!!!© 2011 Tieto Corporation
  60. 60. None of the answers is located in the office61
  61. 61. „Customer Teams”, which the only role was to validate the Business Models
  62. 62. So what happened to the project?
  63. 63. I’ve spotted PHOENIX rising from the ashes…
  64. 64. …which was opening new directions
  65. 65. Lessons Learned Bigger speed Lean Startup + (Agile) Business Model Canvas Customer Development„[…] Finaly I’ve understand that the approach is more important than the „PRODUCT”” „Finaly I knew what we are doing and what is the direction” „WOW – We can create multiple of new businessess out of this product!!!”
  66. 66. „Innovation differs leader from the followers” Steve Jobs
  67. 67. „Be yourself. All the other roles are already taken”

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