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Marcin Kokott - Lean Startup - Story of failures (Pioneers Unplagged. Wrocław, 2013)

My presentation for the Pioneers Unplagged conference in Wrocław (2013). Talking about the simple approach to the building the startups, validating the ideas to not build the wrong thing and my story of failures in that... lot's of failures :)

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Marcin Kokott - Lean Startup - Story of failures (Pioneers Unplagged. Wrocław, 2013)

  1. 1. Lean Startup Story about FAILURES Marcin Kokott tt m
  2. 2. Most startups fail Will yours?
  3. 3. From 10 startups only 2 will succeed…
  4. 4. …but in POLAND 11 out of 10 will FAIL 
  5. 5. May 2013
  6. 6. It looks to be just one regular month in corporation…
  7. 7. …with „best possible team”…
  8. 8. …improving the future 
  9. 9. …anyway just regular month
  10. 10. I felt almost like hero…
  11. 11. …but still world was the same
  12. 12. …i nauka przychodziła za późno
  13. 13. …until one day
  14. 14. I entered a new world…
  15. 15. …and magic garage was already occupied
  16. 16. Lean Startup „Temporary organization used to search for a repeatable and scalable business model” Steve Blank „A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty” Eric Ries
  17. 17. Biggest risk is building the WRONG THING Concept/ Idea Development Testing Release / Sales
  18. 18. …so validate the problem first…
  19. 19. …by going out of the building…
  20. 20. …and check the reality
  21. 21. Customer archetype and early adopters
  22. 22. And just start to talk
  23. 23. We were ready to build
  24. 24. And we knew how to proceed…
  25. 25. Bla Bla Bla
  26. 26. Business Model as the progress tool
  27. 27. Business Model as the progress tool
  28. 28. We’ve changed it almost every day…
  29. 29. It was clear to see where we can fail…
  30. 30. „Innovation Distinguishes Between A Leader And A Follower” Steve Jobs
  31. 31. Current state From 1% of 60% of TAM …to 60% of whole FMCG market From perfect plan… …to more than 4 pivots in one month From presentation in PPT… …to 120 early adopters in just one week From investor giving only money… …to self investing (200 PLN mainly coffee )
  32. 32. Result Business Model (proved and scalable in whole Europe) Product without a single line of code Team with knowledge of market and problems Customers ready to kill for the product  …now searching for investor-partner and development team
  33. 33. „Be yourself. All other roles are already taken”
  34. 34. Lean Startup Story about FAILURES Marcin Kokott tt m