Lean Startup Story about
FAILURES
Marcin Kokott
http://twitter.com/MKoko
tt
kokott.marcin@gmail.co
m
Most startups fail

Will yours?
From 10 startups
only 2 will succeed…
…but in POLAND 11 out of 10 will FAIL

May 2013
It looks to be just one regular month in
corporation…
…with „best possible team”…
…improving the future 
…anyway just regular month
I felt almost like hero…
…but still world was the same
…i nauka przychodziła za późno
…until one day
I entered a new world…
…and magic garage was already occupied
Lean Startup
„Temporary organization used to search for
a repeatable and scalable business model”
Steve Blank

„A startup ...
Biggest risk is building the
WRONG THING

Concept/
Idea

Development

Testing

Release /
Sales
…so validate the problem first…
…by going out of the building…
…and check the reality
Customer archetype and early adopters
And just start to talk
We were ready to build
And we knew how to proceed…
Bla Bla Bla
Business Model as the progress tool
Business Model as the progress tool
We’ve changed it almost every day…
It was clear to see where we can fail…
„Innovation Distinguishes Between A Leader And A
Follower”

Steve Jobs
Current state

From 1% of 60% of TAM
…to 60% of whole FMCG market
From perfect plan…
…to more than 4 pivots in one month
F...
Result
Business Model (proved and scalable in whole
Europe)

Product without a single line of code
Team with knowledge of ...
„Be yourself.
All other roles are already taken”
Lean Startup Story about
FAILURES
Marcin Kokott
http://twitter.com/MKoko
tt
kokott.marcin@gmail.co
m
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Marcin Kokott - Lean Startup - Story of failures (Pioneers Unplagged. Wrocław, 2013)

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My presentation for the Pioneers Unplagged conference in Wrocław (2013). Talking about the simple approach to the building the startups, validating the ideas to not build the wrong thing and my story of failures in that... lot's of failures :)

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  • Who are we?
  • Who are we?
  • Who are we?
  • New business and strategy
  • Coaching and peoplefactor
  • Contracts and mentorings
  • Who are we?
  • Who are we?
  • Sales material
  • Who are we?
  • Who are we?
  • Who are we?
  • Who are we?
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  • Najczęściej wykorzystywany sposób tworzenia produktówProdukt stworzony w oderwaniu od klientaWeryfikacja założeń biznesowych następuje na etapie uruchomienia produktuInwestujemy środki w realizacje produktu na podstawie własnych hipotez
  • Who are we?
  • InterviewsProblem validation
  • Zderzenie z murem
  • InterviewsProblem validation
  • InterviewsProblem validation
  • InterviewsProblem validation
  • InterviewsProblem validation
  • Who are we?
  • InterviewsProblem validation
  • InterviewsProblem validation
  • Tons of papers
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  • Who are we?
  • Who are we?
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  • Marcin Kokott - Lean Startup - Story of failures (Pioneers Unplagged. Wrocław, 2013)

    1. 1. Lean Startup Story about FAILURES Marcin Kokott http://twitter.com/MKoko tt kokott.marcin@gmail.co m
    2. 2. Most startups fail Will yours?
    3. 3. From 10 startups only 2 will succeed…
    4. 4. …but in POLAND 11 out of 10 will FAIL 
    5. 5. May 2013
    6. 6. It looks to be just one regular month in corporation…
    7. 7. …with „best possible team”…
    8. 8. …improving the future 
    9. 9. …anyway just regular month
    10. 10. I felt almost like hero…
    11. 11. …but still world was the same
    12. 12. …i nauka przychodziła za późno
    13. 13. …until one day
    14. 14. I entered a new world…
    15. 15. …and magic garage was already occupied
    16. 16. Lean Startup „Temporary organization used to search for a repeatable and scalable business model” Steve Blank „A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty” Eric Ries
    17. 17. Biggest risk is building the WRONG THING Concept/ Idea Development Testing Release / Sales
    18. 18. …so validate the problem first…
    19. 19. …by going out of the building…
    20. 20. …and check the reality
    21. 21. Customer archetype and early adopters
    22. 22. And just start to talk
    23. 23. We were ready to build
    24. 24. And we knew how to proceed…
    25. 25. Bla Bla Bla
    26. 26. Business Model as the progress tool
    27. 27. Business Model as the progress tool
    28. 28. We’ve changed it almost every day…
    29. 29. It was clear to see where we can fail…
    30. 30. „Innovation Distinguishes Between A Leader And A Follower” Steve Jobs
    31. 31. Current state From 1% of 60% of TAM …to 60% of whole FMCG market From perfect plan… …to more than 4 pivots in one month From presentation in PPT… …to 120 early adopters in just one week From investor giving only money… …to self investing (200 PLN mainly coffee )
    32. 32. Result Business Model (proved and scalable in whole Europe) Product without a single line of code Team with knowledge of market and problems Customers ready to kill for the product  …now searching for investor-partner and development team
    33. 33. „Be yourself. All other roles are already taken”
    34. 34. Lean Startup Story about FAILURES Marcin Kokott http://twitter.com/MKoko tt kokott.marcin@gmail.co m

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