Social * Media * Overview
--- How to Leverage Social Media ---
Global Social Media
--- We live in a very social world ---
Because social media is where your clients are!
You need to meet your clients where they live and interact - social media!
Clients – current and prospective - are seeking for you on social media!
--- Why does your business need social media? ---
Most Popular Social MEDIA SITES
where users send and
read text messages
with 140 characters.
where users can
upload, view and share
--- Popular with businesses and consumers ---
Gives people the
power to share, and
make the world more
open and connected.
social networking site,
mainly for professional
Number of Users
--- on Popular Social Networking Sites ---
350 million 5th
People interact with Brands
Reasons PEOPLE followBrands on Social Media
They're customers of the company
To receive discounts and promotions
To show others they support the brand
To be the first to know info about the brand
To gain access to exclusive content
--- People are loyal to brands they trust ---
Men dominate sites that
are geared towards
professional networking -
Google+ and LinkedIn.
The two largest social
media networking sites
are ruled by women -
Facebook and Twitter.
--- Activity on Social Media ---
Women are far more active users of social networking, with an astounding 99 million more visits than men!
Obsessed with Facebook
--- The Social Media Addict ---
48% of 18 to 34 year olds check Facebook
right when they wake up.About 28% check Facebook on their
smartphones before getting out of bed.
Obsessed with Social Media
--- Finding the News ---
of young Americans said
they find current news
through Facebook or Twitter
Time spent on social media
16 minutes a day 26 minutes a day
--- 2010 to 2012 comparison ---
37 minutes a day
2010 2011 2012
Fan engagement Spectrum
--- Types of fan ---
"I've got your back, no matter what!"
Recommends you to family and friends
"I love your brand & everything you post!"
Likes, comments on, and shares your posts
"Come on, let's make a deal!"
Purchase decisions based on value, not loyalty
"I like some of the things you post..."
Connects because of past purchases or experiences
Social media strategy
Rule #1: Listen
Rule #2: Engage
Rule #3: Measure
--- Follow a few simple rules ---
➔ Define your company's Social Media strategy
➔ Stop thinking "Campaigns"
➔ Start thinking "Conversations"
➔ Don't assume Social Media is the answer to everything
Starting the conversation
What to Share:
News of Interest, Event Reminders
Accomplishments with Photos
Resources - Links to Websites, Videos
Interesting Content for Your Industry
Focus on the passion, not the product.
Listen to your customers and get to know them.
Tap into the heart — not wallet — of customers.
Add personality to your content.
--- But Think Before You Post! ---
What NOT to Share:
Personal, Sensitive Information
Negative Comments or Complaints
Home Phones and Addresses
How to engage customers
"What do you think of our newest product?"
"Comment on this post to be entered to win!"
"Suzie Q, thank you for asking - here's the answer..."
"Our staff is walking to support the local charity!"
--- Social Media is about conversations ---
Posts that engage your fans
Visual content isverypowerful
Videos are shared 1,200% more than text posts!
Photos are liked 200% more than text updates!
Be sure to share original & engaging images of your
business on your social channels for more attention
and sharing potential!
--- Visual gets the most attention ---
Social media notifications
Facebook Page Admins receive updates on activity
Twitter updates on new followers and Retweets
LinkedIn updates on new connections & endorsements
Don't ignore activity
Thank new followers
Respond to comments
--- Email updates of activity ---
What Is Content Curation?
Content curation involves gathering, organizing
and sharing online content that you think your
customers will really appreciate.
This content doesn’t have to be directly tied to
your products or services. Find topics you know
your customers are interested in.
Scoop.it - www.scoop.it
Tumblr - www.tumblr.com
Buzzfeed - www.buzzfeed.com
--- Share articles that engage ---
ADD User engagement To YOUR SITE
--- Visitors to your website can share articles ---
Clicks Like on Social
Plugin on Your Site
Fan's Wall on Facebook
or Feed on Twitter
Friend's See the
Like in News Feed
Fan likes the content
on your website
Like posts to your
fan's news feed
Fan's friends see
like in news feed
Mobile data growth
More than 250 million people
access Facebook through a mobile
200 million Tweets per day occur
on Twitter and most Tweets are
posted from a smartphone.
Over 99% of mobile music
listeners stream music on
More than one in five Americans
listen to music on phone apps like
Pandora and Spotify.
--- How we use our phones ---
Each day, over 250 million people
access Facebook with their mobile
Each day, 55 million status updates
and tweets are made from mobile
Mobile PhoneApps StreamingMusic Conversations
Social media tools
Update social media channels
Hootsuite - www.hootsuite.com
Tweet Deck - www.tweetdeck.com
Scoop.it - www.scoop.it
Tumblr - www.tumblr.com
Social Mention - www.socialmention.com
--- Update, Schedule, Monitor ---
Available as Apps for
your mobile devices!
Social media reminders
Timeliness and Frequency
Create a solid content plan and stick with it!
Engage with Customers
Social Media is a dialogue, not a monologue!
Don't Spam! Don't Sell!
People log on to be social so engage with them!
--- Stick to the Plan! ---
“We don’t have a choice on whether we do social media.
The question is how well we do it.” - Erik Qualman
Final Word on Social Media
--- Do it Well! Be the Expert! ---