Write Tight(er)—STC Spectrum14

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For the workshop that I led at the STC Spectrum 2014 conference in Rochester, NY.

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Write Tight(er)—STC Spectrum14

  1. 1. Marcia Riefer Johnston
 @MarciaRJohnston
 #spectrum14 A Time-Saving, Pain-Free Technique for Selling Yourself, Your Company, or Your Products through Your Words Write Tight (er) Rochester)Chapter))
  2. 2. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  3. 3. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston What does conciseness mean (and not mean)?
  4. 4. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston What does conciseness mean (and not mean)? How much difference can conciseness make?
  5. 5. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston What does conciseness mean (and not mean)? How much difference can conciseness make? In what ways does conciseness help me sell?
  6. 6. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston What does conciseness mean (and not mean)? How much difference can conciseness make? In what ways does conciseness help me sell? How can I write more concisely?
  7. 7. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston What does conciseness mean (and not mean)? Time-saving, pain-free technique How much difference can conciseness make? In what ways does conciseness help me sell? How can I write more concisely?
  8. 8. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston What does conciseness mean (and not mean)? Time-saving, pain-free technique How much difference can conciseness make? In what ways does conciseness help me sell? How can I write more concisely? WORKSHOP
  9. 9. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston What does conciseness mean (and not mean)? Time-saving, pain-free technique How much difference can conciseness make? In what ways does conciseness help me sell? How can I write more concisely? WORKSHOP Three-minute video
  10. 10. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston #spectrum14
  11. 11. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston #spectrum14 No headline?
  12. 12. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston #spectrum14 No headline? No bullets?
  13. 13. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston #spectrum14 No headline? No bullets? No verbiage?
  14. 14. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston #spectrum14 No headline? No bullets? No verbiage? How concise!
  15. 15. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston #spectrum14 No headline? No bullets? No verbiage? How concise!
  16. 16. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  17. 17. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “The number-one complaint I’ve heard from technical publications managers is, ‘Much of my staff is about to retire, and I’m having trouble finding anyone who can write correct grammar and simple, concise, accurate text.’” ! —Maxwell Hoffmann Intercom magazine, Society forTechnical Communication, Jan. 2013
  18. 18. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston What does conciseness mean (and not mean)?
  19. 19. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Minimalism What does conciseness mean (and not mean)?
  20. 20. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.”
  21. 21. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.” Not short.
  22. 22. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.” Not short. “Cut me a short string.”
  23. 23. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.” Not short. “Cut me a short string.” Huh?
  24. 24. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.” Not short. “Cut me a short string.” Huh?
  25. 25. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.” Not short. “Cut me a short string.” Make text (like string) as long as needed. Huh?
  26. 26. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Make  text,  like  string,  as  long   as  needed.  @MarciaRJohnston   #spectrum14
  27. 27. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.”
  28. 28. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Not robospeak. Concise means “minimal.”
  29. 29. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Not robospeak. Concise means “minimal.”
  30. 30. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Not robospeak. Push button. Concise means “minimal.”
  31. 31. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Not robospeak. Push button. Push the button. Concise means “minimal.”
  32. 32. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Not robospeak. Keep the the. Push button. Push the button. Concise means “minimal.”
  33. 33. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.”
  34. 34. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Not gutted for mobile. Concise means “minimal.”
  35. 35. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Not gutted for mobile. Concise means “minimal.”
  36. 36. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Not gutted for mobile. Don’t think, “Smartphone users won’t need that.” Concise means “minimal.”
  37. 37. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Not gutted for mobile. They will. Don’t think, “Smartphone users won’t need that.” Concise means “minimal.”
  38. 38. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Not gutted for mobile. They will. Don’t think, “Smartphone users won’t need that.” Concise means “minimal.”
  39. 39. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Example
  40. 40. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Example
  41. 41. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston No discussion board? Example
  42. 42. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston No discussion board? No calendar? Example
  43. 43. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise ≠ Gutted No discussion board? No calendar? Example
  44. 44. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Minimal.
  45. 45. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Minimal. Enough to meet your audiences’ needs
  46. 46. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Minimal. Enough to meet your audiences’ needs Enough to accomplish your purpose
  47. 47. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Minimal. Enough to meet your audiences’ needs Enough to accomplish your purpose No more
  48. 48. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Minimal. Enough to meet your audiences’ needs Enough to accomplish your purpose No more No less
  49. 49. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Write Tight(er):
 ATime-Saving, Pain-Free Technique for SellingYourself, Your Company, orYour Products throughYour Words
  50. 50. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Audience needs: “What’s in it for me?” Write Tight(er):
 ATime-Saving, Pain-Free Technique for SellingYourself, Your Company, orYour Products throughYour Words
  51. 51. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Audience needs: “What’s in it for me?” My purpose: Get you here Write Tight(er):
 ATime-Saving, Pain-Free Technique for SellingYourself, Your Company, orYour Products throughYour Words
  52. 52. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston No more Audience needs: “What’s in it for me?” My purpose: Get you here Write Tight(er):
 ATime-Saving, Pain-Free Technique for SellingYourself, Your Company, orYour Products throughYour Words
  53. 53. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston No more No less Audience needs: “What’s in it for me?” My purpose: Get you here Write Tight(er):
 ATime-Saving, Pain-Free Technique for SellingYourself, Your Company, orYour Products throughYour Words
  54. 54. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  55. 55. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  56. 56. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  57. 57. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  58. 58. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  59. 59. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston How much difference can conciseness make?
  60. 60. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston How much difference can conciseness make? “Measured usability was dramatically higher for the concise version [of the website]—58% better.” ! Nielsen Norman Group www.nngroup.com/articles/ how-users-read-on-the-web
  61. 61. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston In what ways does conciseness help me sell?
  62. 62. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Small screens In what ways does conciseness help me sell?
  63. 63. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Small screens Translation costs In what ways does conciseness help me sell?
  64. 64. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Small screens Translation costs Readability In what ways does conciseness help me sell?
  65. 65. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Small screens Translation costs Readability Think usability, engagement. In what ways does conciseness help me sell?
  66. 66. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “But I don’t write for small screens.”
  67. 67. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “But I don’t write for small screens.” Maybe your readers see a big window.
  68. 68. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston ... or maybe your readers see this.
  69. 69. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston ... or maybe your readers see this. “Full site” view
  70. 70. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston ... or maybe your readers see this. “Full site” view “Mobile site” view
  71. 71. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “But I don’t write for small screens.”
  72. 72. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Maybe your readers see this.
  73. 73. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “But I already write concisely.” This is your toothbrush when it’s new.The blue bristles are blue all the way to their tips. This is your toothbrush when it’s ready to replace.The blue bristles have turned half white.
  74. 74. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “But I already write concisely.” This is your toothbrush when it’s new.The blue bristles are blue all the way to their tips. This is your toothbrush when it’s ready to replace.The blue bristles have turned half white. Visual-verbal redundancy
  75. 75. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Your readers want this.
  76. 76. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Especially if you translate. Philips Sonicare™ toothbrush
  77. 77. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “But my stuff isn’t translated.”
  78. 78. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “But my stuff isn’t translated.” Get ready!
  79. 79. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston How much can a word cost?
  80. 80. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost?
  81. 81. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? words6
  82. 82. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? words6
  83. 83. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? You may need a loan. words6
  84. 84. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? You may need a loan. words6 5 words
  85. 85. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? You may need a loan. words6 5 words
  86. 86. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? You may need a loan. words6 5 words 1 word
  87. 87. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? You may need a loan. words6 5 words 1 word
  88. 88. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): You may need a loan. words6 5 words 1 word
  89. 89. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): You may need a loan. words6 5 words 1 word
  90. 90. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): You may need a loan. words6 5 words 1 word 1 sentence, 1 language
  91. 91. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 You may need a loan. words6 5 words 1 word 1 sentence, 1 language
  92. 92. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 You may need a loan. words6 5 words 1 word 10,000 sentences,* 1 language 1 sentence, 1 language
  93. 93. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 * the size of a Harry Potter novel You may need a loan. words6 5 words 1 word 10,000 sentences,* 1 language 1 sentence, 1 language
  94. 94. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 * the size of a Harry Potter novel $ 2,500.00 You may need a loan. words6 5 words 1 word 10,000 sentences,* 1 language 1 sentence, 1 language
  95. 95. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 * the size of a Harry Potter novel $ 2,500.00 You may need a loan. words6 5 words 1 word 10,000 sentences,* 25 languages 10,000 sentences,* 1 language 1 sentence, 1 language
  96. 96. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 * the size of a Harry Potter novel $ 2,500.00 $ 62,500.00 You may need a loan. words6 5 words 1 word 10,000 sentences,* 25 languages 10,000 sentences,* 1 language 1 sentence, 1 language
  97. 97. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 * the size of a Harry Potter novel $ 2,500.00 $ 62,500.00 You may need a loan. words6 5 words 1 word 10,000 sentences,* 25 languages 10,000 sentences,* 1 language 1 sentence, 1 language
  98. 98. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  99. 99. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston a word? How so?
  100. 100. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough

  101. 101. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough
 Varies with the language

  102. 102. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database)
  103. 103. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database) unrecognized word
  104. 104. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database) unrecognized word Full price
  105. 105. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database) unrecognized word “fuzzy” match Full price
  106. 106. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database) unrecognized word “fuzzy” match Full price Pay less
  107. 107. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database) unrecognized word “fuzzy” match “perfect” match Full price Pay less
  108. 108. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database) unrecognized word “fuzzy” match “perfect” match You still pay! Full price Pay less
  109. 109. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Whether or not you translate,
  110. 110. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Whether or not you translate, whatever size your page or screen,
  111. 111. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Whether or not you translate, whatever size your page or screen, you owe it to yourself to ask …
  112. 112. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston How can I write more concisely?
  113. 113. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Dump these words!*
  114. 114. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Dump these words!* *unless you need them
  115. 115. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Dump these words!* *unless you need them Time-saving, pain-free technique
  116. 116. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) Dump these words!* *unless you need them Time-saving, pain-free technique
  117. 117. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) Dump these words!* *unless you need them Time-saving, pain-free technique
  118. 118. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) Dump these words!* *unless you need them Time-saving, pain-free technique
  119. 119. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) Dump these words!* *unless you need them Time-saving, pain-free technique
  120. 120. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that Dump these words!* *unless you need them Time-saving, pain-free technique
  121. 121. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just Dump these words!* *unless you need them Time-saving, pain-free technique
  122. 122. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to Dump these words!* *unless you need them Time-saving, pain-free technique
  123. 123. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time Dump these words!* *unless you need them Time-saving, pain-free technique
  124. 124. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) Dump these words!* *unless you need them Time-saving, pain-free technique
  125. 125. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial Dump these words!* *unless you need them Time-saving, pain-free technique
  126. 126. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) Dump these words!* *unless you need them Time-saving, pain-free technique
  127. 127. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular Dump these words!* *unless you need them Time-saving, pain-free technique
  128. 128. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage Dump these words!* *unless you need them Time-saving, pain-free technique
  129. 129. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them Time-saving, pain-free technique
  130. 130. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them Time-saving, pain-free technique
  131. 131. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them Time-saving, pain-free technique
  132. 132. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them Time-saving, pain-free technique
  133. 133. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  134. 134. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  135. 135. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston See be-verbs.
  136. 136. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston See be-verbs.
  137. 137. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston See be-verbs.
  138. 138. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston See be-verbs.
  139. 139. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston See  be-­‐verbs!  @MarciaRJohnston   #spectrum14
  140. 140. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Examples
  141. 141. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
  142. 142. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
  143. 143. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
  144. 144. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
  145. 145. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  146. 146. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  147. 147. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston The fix might not be self-evident.
  148. 148. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston The fix might not be self-evident.
  149. 149. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston The fix might not be self-evident. You have to think.
  150. 150. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston The fix might not be self-evident. You have to think. (Not too painful.)
  151. 151. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  152. 152. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  153. 153. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  154. 154. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  155. 155. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  156. 156. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “A scheme of which every part promises delight can never be successful.” —Jane Austen, Pride and Prejudice
  157. 157. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “A scheme of which every part promises delight can never be successful.” —Jane Austen, Pride and Prejudice
  158. 158. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Our IT team wants to be predictive.
  159. 159. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Our IT team wants to be predictive.
  160. 160. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Our IT team wants to be predictive. What does the team want to do?
  161. 161. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  162. 162. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  163. 163. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  164. 164. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston what?
  165. 165. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston is
  166. 166. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “Write when there is something that you know; and not before; and not too damned much after.” —Ernest Hemingway
  167. 167. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “Write when there is something that you know; and not before; and not too damned much after.” —Ernest Hemingway
  168. 168. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “There are known knowns.These are things we know that we know.There are known unknowns.That is to say, there are things that we know we don’t know. But there are also unknown unknowns.There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense)
  169. 169. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “There are known knowns.These are things we know that we know.There are known unknowns.That is to say, there are things that we know we don’t know. But there are also unknown unknowns.There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense)
  170. 170. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “There are known knowns.These are things we know that we know.There are known unknowns.That is to say, there are things that we know we don’t know. But there are also unknown unknowns.There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense) We don’t know diddly—
  171. 171. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “There are known knowns.These are things we know that we know.There are known unknowns.That is to say, there are things that we know we don’t know. But there are also unknown unknowns.There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense) We don’t know diddly— except to avoid be-verbs.
  172. 172. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  173. 173. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston See be-verbs.
  174. 174. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Be-­‐verbs  are  everywhere.  See?   @MarciaRJohnston  #spectrum14
  175. 175. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) Dump these words!* *unless you need them
  176. 176. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) Dump these words!* *unless you need them -ly words (& other vapid adverbs)
  177. 177. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Jane fully expects a big publisher to snap up her first novel.
  178. 178. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Jane fully expects a big publisher to snap up her first novel.
  179. 179. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston We hope that people will actively participate.
  180. 180. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston We hope that people will actively participate.
  181. 181. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Please listen carefully to the following choices so that we can immediately direct your call to the appropriate person.
  182. 182. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Please listen carefully to the following choices so that we can immediately direct your call to the appropriate person.
  183. 183. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Please listen carefully to the following choices so that we can immediately direct your call to the appropriate person.
  184. 184. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Mahatma Gandhi truly changed the world.
  185. 185. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Mahatma Gandhi truly changed the world.
  186. 186. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) Dump these words!* *unless you need them
  187. 187. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) Dump these words!* *unless you need them very, such, so (& other empty intensifiers)
  188. 188. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Fred likes his toast very dry.
  189. 189. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Fred likes his toast very dry.
  190. 190. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Fred likes his toast very dry. Fred likes his toast so dry.
  191. 191. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Fred likes his toast very dry. Fred likes his toast so dry.
  192. 192. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Fred likes his toast very dry. Fred likes his toast so dry. Fred likes such dry toast.
  193. 193. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Fred likes his toast very dry. Fred likes his toast so dry. Fred likes such dry toast.
  194. 194. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Exception:
 the doge meme
  195. 195. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Exception:
 the doge meme
  196. 196. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Exception:
 the doge meme
  197. 197. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston http://www.slate.com/blogs/browbeat/2013/11/15/ doge_pronunciation_how_do_you_pronounce_the_name _of_the_shibe_doge_meme.html
  198. 198. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston http://www.slate.com/blogs/browbeat/2013/11/15/ doge_pronunciation_how_do_you_pronounce_the_name _of_the_shibe_doge_meme.html
  199. 199. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) Dump these words!* *unless you need them
  200. 200. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) Dump these words!* *unless you need them not, no (& other negative words)
  201. 201. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Do not use negative phrasing.
  202. 202. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Do not use negative phrasing.
  203. 203. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston If you want viewers to focus on something, do not show faces looking away from it. (This image is from an eye-tracking study by James Breeze as cited in Garr Reynolds’s book Presentation Zen.)
  204. 204. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston If you want viewers to focus on something, do not show faces looking away from it. (This image is from an eye-tracking study by James Breeze as cited in Garr Reynolds’s book Presentation Zen.)
  205. 205. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years.
  206. 206. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years.
  207. 207. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years.
  208. 208. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years.
  209. 209. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) Dump these words!* *unless you need them
  210. 210. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) Dump these words!* *unless you need them the fact that
  211. 211. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Given the fact that Joan understood topic-based writing, everyone went to her with questions. Concept Task Reference
  212. 212. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Given the fact that Joan understood topic-based writing, everyone went to her with questions. Concept Task Reference
  213. 213. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that Dump these words!* *unless you need them
  214. 214. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that Dump these words!* *unless you need them just
  215. 215. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston It's just that I just say just a lot. I just have the habit, so it’s just hard to stop saying it.
  216. 216. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston It's just that I just say just a lot. I just have the habit, so it’s just hard to stop saying it.
  217. 217. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just Dump these words!* *unless you need them
  218. 218. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just Dump these words!* *unless you need them begin to, try to, tend to, in order to
  219. 219. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Michael Noer handed the six-year-old the tablet.With no instruction, and never having seen a computer, the boy began to swipe the screen, launch apps, and play a pinball game.
  220. 220. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Michael Noer handed the six-year-old the tablet.With no instruction, and never having seen a computer, the boy began to swipe the screen, launch apps, and play a pinball game.
  221. 221. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Try to focus on breathing.
  222. 222. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Try to focus on breathing.
  223. 223. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “Stop trying to hit me, and hit me.” —Morpheus to Neo
  224. 224. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “Stop trying to hit me, and hit me.” —Morpheus to Neo
  225. 225. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “Do or do not. There is no try.” —Yoda
  226. 226. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “Do or do not. There is no try.” —Yoda
  227. 227. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “When our tools don’t work, we tend to blame ourselves for being too stupid or not reading the manual or having too fat fingers.” —Lev Grossman, Time
  228. 228. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “When our tools don’t work, we tend to blame ourselves for being too stupid or not reading the manual or having too fat fingers.” —Lev Grossman, Time
  229. 229. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston In order to divert 34,000 tons of food scraps from landfills, Portland created a curbside-pickup program for compostable waste.
  230. 230. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston In order to divert 34,000 tons of food scraps from landfills, Portland created a curbside-pickup program for compostable waste.
  231. 231. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to Dump these words!* *unless you need them
  232. 232. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to Dump these words!* *unless you need them period of time
  233. 233. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Jones and Caruthers have worked here for a long period of time. Sketch by Brian Poulsen. Used with permission.
  234. 234. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Jones and Caruthers have worked here for a long period of time. Sketch by Brian Poulsen. Used with permission.
  235. 235. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time Dump these words!* *unless you need them
  236. 236. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time Dump these words!* *unless you need them in light of, in spite of, in terms of (& of in general)
  237. 237. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston In light of my lack of cash, we stopped at an ATM.
  238. 238. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston In light of my lack of cash, we stopped at an ATM.
  239. 239. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston In light of my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation.
  240. 240. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston In light of my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation.
  241. 241. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston In light of my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation. I prefer thatTV in terms of cost.
  242. 242. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston In light of my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation. I prefer thatTV in terms of cost.
  243. 243. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “The word of is, in anything other than small doses, among the surest indications of flabby writing.” —Bryan Garner Garner’s Modern American Usage
  244. 244. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “The word of is, in anything other than small doses, among the surest indications of flabby writing.” —Bryan Garner Garner’s Modern American Usage
  245. 245. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) Dump these words!* *unless you need them
  246. 246. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) Dump these words!* *unless you need them proverbial
  247. 247. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston The proverbial needle in the haystack
  248. 248. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston The proverbial needle in the haystack
  249. 249. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston The proverbial needle in the haystack
  250. 250. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial Dump these words!* *unless you need them
  251. 251. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial Dump these words!* *unless you need them different (as in many different, 36 different)
  252. 252. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Our company understands the pros and cons of all these different technologies.
  253. 253. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Our company understands the pros and cons of all these different technologies.
  254. 254. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Steve Jobs’s name appears on 212 different Apple patents.
  255. 255. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Steve Jobs’s name appears on 212 different Apple patents.
  256. 256. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) Dump these words!* *unless you need them
  257. 257. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) Dump these words!* *unless you need them particular
  258. 258. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Google’s CEO, Eric Schmidt, has a particular belief that Android’s open platform leads to more options and more consumer choice.
  259. 259. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Google’s CEO, Eric Schmidt, has a particular belief that Android’s open platform leads to more options and more consumer choice.
  260. 260. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston While Lady Gaga’s particular sense of style puzzles many, millions of fans say that her affirming theme of bravery and kindness has changed their lives.
  261. 261. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston While Lady Gaga’s particular sense of style puzzles many, millions of fans say that her affirming theme of bravery and kindness has changed their lives.
  262. 262. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular Dump these words!* *unless you need them
  263. 263. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular Dump these words!* *unless you need them verbiage
  264. 264. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston We’ll throw some verbiage in there.
  265. 265. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston We’ll throw some verbiage in there.
  266. 266. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  267. 267. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  268. 268. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Want a tip for making this technique even more time-saving and pain-free?
  269. 269. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  270. 270. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  271. 271. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Try this.
  272. 272. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston YOUR WORDS HERE
  273. 273. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them
  274. 274. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  275. 275. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Word count Cost to translate into 1 language 25 languages x 10,000 sentences (Harry Potter novel) BEFORE Your original text here with more words than you need. 10 $2.50 $62.50 $625,000.00 AFTER Your tighter text here. 4 $1.00 $25.00 $250,000.00 Savings 60% $1.50 $37.50 $375,000.00 Spreadsheet available on request.
  276. 276. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  277. 277. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  278. 278. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  279. 279. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  280. 280. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  281. 281. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  282. 282. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  283. 283. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  284. 284. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  285. 285. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  286. 286. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  287. 287. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Story time
  288. 288. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Story time Water dispenser
  289. 289. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Story time Water dispenser Buttons
  290. 290. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Story time Water dispenser Buttons Quick reference
  291. 291. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Looks easy enough.
  292. 292. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise = good ... right?
  293. 293. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Ready for a video?
  294. 294. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Ready for a video? (You’ll have to pretend.)
  295. 295. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water?
  296. 296. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!)
  297. 297. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? GlassRick (Smart guy!)
  298. 298. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? GlassRick (Smart guy!) Instructions
  299. 299. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? GlassRick (Smart guy!) Instructions Button
  300. 300. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? GlassRick (Smart guy!) Instructions Button Water
  301. 301. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? DumpGlassRick (Smart guy!) Instructions Button Water
  302. 302. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? DumpGlassRick (Smart guy!) Instructions Button Water Read again
  303. 303. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? DumpGlassRick (Smart guy!) Instructions Button Water Read again Exasperation
  304. 304. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? DumpGlassRick (Smart guy!) Instructions Button Water Read again Exasperation Try again
  305. 305. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? DumpGlassRick (Smart guy!) Instructions Button Water Read again Exasperation Try again Try again
  306. 306. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? Dump again DumpGlassRick (Smart guy!) Instructions Button Water Read again Exasperation Try again Try again
  307. 307. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? Dump again DumpGlassRick (Smart guy!) Instructions Button Water Read again Exasperation Try again Try again Try again
  308. 308. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  309. 309. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  310. 310. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston If  conciseness  doesn’t  @ix  it,  
 change  what  you’re  saying.   @MarciaRJohnston  #spectrum14
  311. 311. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  312. 312. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Think this is small?
  313. 313. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Think this is small?
  314. 314. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Think this is small?
  315. 315. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Think this is small?
  316. 316. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Think this is small?

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