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Write Tighter: Get to the Point and Save Millions

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Learn how to strip away filler words, save your company money, and get down to the essentials that will keep audiences coming back for more. Marcia introduces a technique for eliminating filler words (and sentences and paragraphs) and creating more engaging text. This technique takes the guesswork out of concise writing by showing exactly what to look for. Once you’ve got this technique down, you’ll know how to do the following:

*Increase keyword density
* Cut translation costs
* Polish your writing to a 24-carat, attention-getting luster

We'll even use a spreadsheet to “do the math” in real time, showing how much tight writing can cut translation costs.

Published in: Marketing, Business

Write Tighter: Get to the Point and Save Millions

  1. Write Tight (er) May 21, 2015
 Marcia Riefer Johnston
 
 marcia_r_johnston@me.com
 @MarciaRJohnston #ConfabMN Get to the Point
 and Save Millions
  2. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  3. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks What we’ll cover
  4. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks What does concise mean (and not mean)? What we’ll cover
  5. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks What does concise mean (and not mean)? Why do I care? What we’ll cover
  6. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks What does concise mean (and not mean)? Why do I care? How can I write more concisely? What we’ll cover
  7. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks What does concise mean (and not mean)? Fast, pain-free technique Why do I care? How can I write more concisely? What we’ll cover
  8. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks #ConfabMN
  9. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks #ConfabMN No headline?
  10. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks #ConfabMN No headline? No bullets?
  11. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks #ConfabMN No headline? No bullets? No verbiage?
  12. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks #ConfabMN No headline? No bullets? No verbiage? How concise!
  13. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks “Most often I talk about content as text because text is everywhere … text is different … text is messy as hell.” —Kristina Halvorson Content Strategy for the Web
  14. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks What does concise not mean?
  15. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks What does concise not mean? Short
  16. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks What does concise not mean? Short Why?
  17. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  18. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  19. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks “A good speech [read, your text] should be like a woman's skirt; long enough to cover the subject and short enough to create interest.” —Winston Churchill
  20. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Make text, like a skirt, 
 as long as needed.
  21. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Not robospeak.
  22. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Not robospeak.
  23. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Not robospeak. Push button.
  24. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Not robospeak. Push button. Push the button.
  25. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Not robospeak. Keep the the. Push button. Push the button.
  26. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks What does concise mean?
  27. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks What does concise mean? Minimal
  28. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks What does concise mean? Minimal What?
  29. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Minimal
  30. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Enough to meet your audiences’ needs Minimal
  31. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Enough to meet your audiences’ needs Enough to accomplish your purpose Minimal
  32. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Enough to meet your audiences’ needs Enough to accomplish your purpose No more Minimal
  33. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Enough to meet your audiences’ needs Enough to accomplish your purpose No more No less Minimal
  34. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Write Tight(er):
 ATime-Saving, Pain-Free Technique for SellingYourself, 
 Your Company, or 
 Your Products through 
 Your Words
  35. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Audience needs: “What’s in it for me?” Write Tight(er):
 ATime-Saving, Pain-Free Technique for SellingYourself, 
 Your Company, or 
 Your Products through 
 Your Words
  36. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Audience needs: “What’s in it for me?” My purpose: Get you here Write Tight(er):
 ATime-Saving, Pain-Free Technique for SellingYourself, 
 Your Company, or 
 Your Products through 
 Your Words
  37. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks No more Audience needs: “What’s in it for me?” My purpose: Get you here Write Tight(er):
 ATime-Saving, Pain-Free Technique for SellingYourself, 
 Your Company, or 
 Your Products through 
 Your Words
  38. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks No more No less Audience needs: “What’s in it for me?” My purpose: Get you here Write Tight(er):
 ATime-Saving, Pain-Free Technique for SellingYourself, 
 Your Company, or 
 Your Products through 
 Your Words
  39. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  40. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  41. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  42. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  43. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  44. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks What concise means
  45. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Questions? What concise means
  46. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Why do I care?
  47. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Why do I care? “Usability was dramatically higher for the concise version [of the website]— 58% better.” —Jakob Nielsen www.nngroup.com/articles/how-users-read-on-the-web
  48. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Why do I care? “Usability was dramatically higher for the concise version [of the website]— 58% better.” —Jakob Nielsen www.nngroup.com/articles/how-users-read-on-the-web
  49. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Why else do I care?
  50. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Cheaper to translate Why else do I care?
  51. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Cheaper to translate Easier to understand Why else do I care?
  52. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Cheaper to translate Easier to understand Why else do I care? More engaging
  53. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Cheaper to translate Easier to understand Why else do I care? More engaging More useful on small screens
  54. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  55. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Write Tight (er)
  56. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Write Tight (er)
  57. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Write Tight (er)
  58. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  59. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  60. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks This is your toothbrush when it’s new.The blue bristles are blue all the way to their tips. This is your toothbrush when it’s ready to replace.The blue bristles have turned half white.
  61. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  62. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Philips Sonicare™ toothbrush
  63. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Is your text translated?
  64. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks How much can a word cost?
  65. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks You may be needing a loan. How much can a word cost?
  66. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks You may be needing a loan. How much can a word cost? words6
  67. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks You may be needing a loan. How much can a word cost? words6
  68. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks You may be needing a loan. How much can a word cost? You may need a loan. words6
  69. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks You may be needing a loan. How much can a word cost? You may need a loan. words6 5 words
  70. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks You may be needing a loan. How much can a word cost? You may need a loan. words6 5 words
  71. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks You may be needing a loan. How much can a word cost? You may need a loan. words6 5 words 1 word
  72. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks You may be needing a loan. How much can a word cost? You may need a loan. words6 5 words 1 word
  73. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks You may be needing a loan. How much can a word cost? Translation cost (or savings): You may need a loan. words6 5 words 1 word
  74. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks You may be needing a loan. How much can a word cost? Translation cost (or savings): You may need a loan. words6 5 words 1 word
  75. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks You may be needing a loan. How much can a word cost? Translation cost (or savings): You may need a loan. words6 5 words 1 word 1 sentence, 1 language
  76. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 You may need a loan. words6 5 words 1 word 1 sentence, 1 language
  77. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 You may need a loan. words6 5 words 1 word 10,000 sentences,* 1 language 1 sentence, 1 language
  78. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 * the size of a Harry Potter novel You may need a loan. words6 5 words 1 word 10,000 sentences,* 1 language 1 sentence, 1 language
  79. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 * the size of a Harry Potter novel $ 2,500.00 You may need a loan. words6 5 words 1 word 10,000 sentences,* 1 language 1 sentence, 1 language
  80. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 * the size of a Harry Potter novel $ 2,500.00 You may need a loan. words6 5 words 1 word 10,000 sentences,* 25 languages 10,000 sentences,* 1 language 1 sentence, 1 language
  81. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 * the size of a Harry Potter novel $ 2,500.00 $ 62,500.00 You may need a loan. words6 5 words 1 word 10,000 sentences,* 25 languages 10,000 sentences,* 1 language 1 sentence, 1 language
  82. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 * the size of a Harry Potter novel $ 2,500.00 $ 62,500.00 You may need a loan. words6 5 words 1 word 10,000 sentences,* 25 languages 10,000 sentences,* 1 language 1 sentence, 1 language
  83. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  84. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks per word? How so?
  85. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks per word? How so? Close enough

  86. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks per word? How so? Close enough
 Varies with the language

  87. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks per word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database)
  88. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks per word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database) unrecognized word
  89. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks per word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database) unrecognized word Full price
  90. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks per word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database) unrecognized word “fuzzy” match Full price
  91. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks per word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database) unrecognized word “fuzzy” match Full price Pay less
  92. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks per word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database) unrecognized word “fuzzy” match “perfect” match Full price Pay less
  93. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks per word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database) unrecognized word “fuzzy” match “perfect” match You still pay! Full price Pay less
  94. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks What concise means
  95. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks What concise means Why I care
  96. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Questions? What concise means Why I care
  97. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Whether or not you translate,
  98. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Whether or not you translate, whatever size your page or screen,
  99. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Whether or not you translate, whatever size your page or screen, you owe it to yourself to ask …
  100. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks How can I write more concisely?
  101. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Dump these words!*
  102. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Dump these words!* *unless you need them
  103. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Dump these words!* *unless you need them Fast, pain-free technique
  104. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks weak be-verbs (is, was, were, will be, have been, am, are) Dump these words!* *unless you need them Fast, pain-free technique
  105. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) Dump these words!* *unless you need them Fast, pain-free technique
  106. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) Dump these words!* *unless you need them Fast, pain-free technique
  107. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) Dump these words!* *unless you need them Fast, pain-free technique
  108. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that Dump these words!* *unless you need them Fast, pain-free technique
  109. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just Dump these words!* *unless you need them Fast, pain-free technique
  110. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to Dump these words!* *unless you need them Fast, pain-free technique
  111. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time Dump these words!* *unless you need them Fast, pain-free technique
  112. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) Dump these words!* *unless you need them Fast, pain-free technique
  113. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial Dump these words!* *unless you need them Fast, pain-free technique
  114. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) Dump these words!* *unless you need them Fast, pain-free technique
  115. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular Dump these words!* *unless you need them Fast, pain-free technique
  116. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage Dump these words!* *unless you need them Fast, pain-free technique
  117. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them Fast, pain-free technique
  118. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them Fast, pain-free technique
  119. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them Fast, pain-free technique
  120. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them Fast, pain-free technique
  121. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them Fast, pain-free technique I cover the rest 
 in my workshop.
  122. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Jay Firestone Content Strategist Facebook
  123. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks be-verbs
  124. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks be be-verbs
  125. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks is be be-verbs
  126. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks is be are be-verbs
  127. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks is be am are be-verbs
  128. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks is be was am are be-verbs
  129. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks is be has beenwas am are be-verbs
  130. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks is be will be has beenwas am are be-verbs
  131. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks is be will have
 been being will be has beenwas am are be-verbs
  132. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks be-verb. Any form of the verb to be— namely, am, are, be, been, being, is, was, and were—whether used as an auxiliary verb or as a main verb. —Bryan Garner Garner’s Modern American Usage
  133. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  134. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  135. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks See be-verbs.
  136. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks See be-verbs.
  137. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks See be-verbs.
  138. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks See be-verbs.
  139. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Start seeing be-verbs!
  140. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Examples
  141. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks “Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
  142. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks “Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
  143. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks “Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
  144. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks “Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
  145. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  146. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  147. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks The fix might not be self-evident.
  148. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks The fix might not be self-evident.
  149. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks The fix might not be self-evident. You have to think.
  150. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks The fix might not be self-evident. You have to think. (Not too painful.)
  151. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  152. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  153. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  154. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  155. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  156. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks “A scheme of which every part promises delight can never be successful.” —Jane Austen, Pride and Prejudice
  157. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks “A scheme of which every part promises delight can never be successful.” —Jane Austen, Pride and Prejudice
  158. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  159. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  160. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Audit logs are proof that no data breach has occurred.
  161. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Audit logs are proof that no data breach has occurred.
  162. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Our team wants to be predictive.
  163. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Our team wants to be predictive.
  164. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Our team wants to be predictive. What does the team want to do?
  165. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Skydiving was fun.
  166. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Skydiving was fun.
  167. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Skydiving was fun. What happened?
  168. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks “Write when there is something that you know; and not before; and not too damned much after.” —Ernest Hemingway, 
 Death in the Afternoon
  169. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks “Write when there is something that you know; and not before; and not too damned much after.” —Ernest Hemingway, 
 Death in the Afternoon
  170. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks www.hemingwayapp.com
  171. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks www.hemingwayapp.com
  172. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks www.hemingwayapp.com
  173. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks www.hemingwayapp.com
  174. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks What it is is…
  175. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks “What was found was that access points on maps were not reflective or accurate for where they are.”
  176. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks “What was found was that access points on maps were not reflective or accurate for where they are.”
  177. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks “There are known knowns.These are things we know that we know.There are known unknowns.That is to say, there are things that we know we don’t know. But there are also unknown unknowns.There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense)
  178. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks “There are known knowns.These are things we know that we know.There are known unknowns.That is to say, there are things that we know we don’t know. But there are also unknown unknowns.There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense)
  179. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks “There are known knowns.These are things we know that we know.There are known unknowns.That is to say, there are things that we know we don’t know. But there are also unknown unknowns.There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense) We don’t know diddly—
  180. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks “There are known knowns.These are things we know that we know.There are known unknowns.That is to say, there are things that we know we don’t know. But there are also unknown unknowns.There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense) We don’t know diddly— except to avoid (most) be-verbs.
  181. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks YOUR WORDS
  182. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them
  183. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them I cover the rest 
 in my workshop.
  184. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Word count Cost to translate into 1 language 25 languages x 10,000 sentences (Harry Potter novel) BEFORE Your original text here with more words than you need. 10 $2.50 $62.50 $625,000.00 AFTER Your tighter text here. 4 $1.00 $25.00 $250,000.00 Savings 60% $1.50 $37.50 $375,000.00
  185. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Elizabeth Rich Director of Digital Content Produce Marketing Association
  186. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks BEFORE Write when there is something that you know; and not before; and not too damned much after. AFTER Write when you know something; and not before; and not too damned much after.
  187. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Word count BEFORE Write when there is something that you know; and not before; and not too damned much after. 17 AFTER Write when you know something; and not before; and not too damned much after. 14 Savings 18%
  188. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Word count Cost to translate into 1 language BEFORE Write when there is something that you know; and not before; and not too damned much after. 17 $4.25 AFTER Write when you know something; and not before; and not too damned much after. 14 $3.50 Savings 18% $0.75
  189. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Word count Cost to translate into 1 language 25 languages BEFORE Write when there is something that you know; and not before; and not too damned much after. 17 $4.25 $106.25 AFTER Write when you know something; and not before; and not too damned much after. 14 $3.50 $87.50 Savings 18% $0.75 $18.75
  190. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Word count Cost to translate into 1 language 25 languages x 10,000 sentences (Harry Potter novel) BEFORE Write when there is something that you know; and not before; and not too damned much after. 17 $4.25 $106.25 $1,062,500.00 AFTER Write when you know something; and not before; and not too damned much after. 14 $3.50 $87.50 $875,000.00 Savings 18% $0.75 $18.75 $187,500.00
  191. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Email me for the spreadsheet: 
 marcia_r_johnston@me.com
  192. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Use be-verbs when they serve a purpose.
  193. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  194. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks what?
  195. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks is
  196. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks “Content is something you can run an ad alongside of.” —Nora Ephron, I Remember Nothing
  197. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks “Content is something you can run an ad alongside of.” —Nora Ephron, I Remember Nothing
  198. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks “Content is something you can run an ad alongside of.” —Nora Ephron, I Remember Nothing
  199. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks “Content is something you can run an ad alongside of.” —Nora Ephron, I Remember Nothing content
  200. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks “Content is something you can run an ad alongside of.” —Nora Ephron, I Remember Nothing content ads
  201. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Be-verbs are everywhere. See?
  202. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Be-verbs are everywhere. See?
  203. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  204. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks See be-verbs.
  205. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Now available Start seeing be-verbs.HowToWriteEverything.com
  206. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Start seeing be-verbs.HowToWriteEverything.com
  207. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  208. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  209. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Email me for the bumper sticker: 
 marcia_r_johnston@me.com
  210. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  211. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  212. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  213. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  214. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Want to make this technique even faster?
  215. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  216. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  217. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Try this.
  218. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Adjectives • absolutely certain, absolutely essential, absolutely guaranteed, completely necessary, totally sure • bald-headed • best ever, first ever • blue in color, few in number, long in duration, nubbly in texture, round in shape, slovenly in appearance, short in height, slow in speed, small in size, tall in stature • booked solid • exact same, same exact, same identical • filled to capacity • incredible to believe, visible to the eye, warm to the touch
  219. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Nouns • actual experience, actual fact • added bonus • advance notice, advance planning, advance preview, advance reservations, advance warning • all-time favorite, all-time record • alternative choice • anonymous stranger • annual anniversary • armed gunman • artificial prosthesis • autobiography of her own life, biography of his life
  220. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Nouns • actual experience, actual fact • added bonus • advance notice, advance planning, advance preview, advance reservations, advance warning • all-time favorite, all-time record • alternative choice • anonymous stranger • annual anniversary • armed gunman • artificial prosthesis • autobiography of her own life, biography of his life And that’s just the a’s.
  221. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Verbs • add an additional • aid and abet, cease and desist, pick and choose • allow you to be able to • always include • ask the question • assemble together, attach together, blend together, collaborate together, combine together, confer together, connect together, cooperate together, fuse together, gather together, join together, integrate together, meet together, merge together, mingle together, mix together, pool together, share together, splice together
  222. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Odds and Ends
 • 6 a.m. in the morning, 10 p.m. in the evening, twelve noon, twelve midnight
 • and etc.
 • ATM machine, GOP party, GRE exam, HIV virus, 
 ISBN number, LCD display, PIN number, RAM memory, UPC code—and my favorite: Please RSVP
  223. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  224. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  225. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks What concise means
  226. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks What concise means Why I care
  227. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks What concise means Why I care How to write concisely
  228. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Questions? What concise means Why I care How to write concisely
  229. Story time
  230. Story time Water dispenser
  231. Story time Water dispenser Buttons
  232. Story time Water dispenser Buttons Quick reference
  233. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  234. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Concise = good ... right?
  235. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Three-minute video
  236. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  237. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks If conciseness doesn’t fix it, 
 change what you’re saying.
  238. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  239. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks For more on concise writing and much, much more
  240. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks For more on concise writing and much, much more
  241. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks For more on concise writing and much, much more
  242. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks For more on concise writing and much, much more powerful
  243. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks For more on concise writing and much, much more powerful
  244. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
  245. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Think this is small?
  246. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Think this is small?
  247. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Think this is small?
  248. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Think this is small?
  249. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks Think this is small?

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