Learn how to strip away filler words, save your company money, and get down to the essentials that will keep audiences coming back for more. Marcia introduces a technique for eliminating filler words (and sentences and paragraphs) and creating more engaging text. This technique takes the guesswork out of concise writing by showing exactly what to look for. Once you’ve got this technique down, you’ll know how to do the following: *Increase keyword density * Cut translation costs * Polish your writing to a 24-carat, attention-getting luster We'll even use a spreadsheet to “do the math” in real time, showing how much tight writing can cut translation costs.