Write Tight(er) 12-01-2013

Write Tight(er) 12-01-2013
Write Tight (er) A Time-Saving, Pain-Free Technique for Selling Yourself, Your Company, or Your Products through Your Words Marcia Riefer Johnston HowToWriteEverything.com @MarciaRJohnston
Quick, which ad would you call concise? HowToWriteEverything.com @MarciaRJohnston
HowToWriteEverything.com @MarciaRJohnston
What does conciseness mean (and not mean)? HowToWriteEverything.com @MarciaRJohnston
What does conciseness mean (and not mean)? How much difference can conciseness make? HowToWriteEverything.com @MarciaRJohnston
What does conciseness mean (and not mean)? How much difference can conciseness make? In what ways does conciseness help me sell? HowToWriteEverything.com @MarciaRJohnston
What does conciseness mean (and not mean)? How much difference can conciseness make? In what ways does conciseness help me sell? How can I write more concisely? HowToWriteEverything.com @MarciaRJohnston
What does conciseness mean (and not mean)? How much difference can conciseness make? In what ways does conciseness help me sell? How can I write more concisely? Time-saving, pain-free technique HowToWriteEverything.com @MarciaRJohnston
What does conciseness mean (and not mean)? How much difference can conciseness make? In what ways does conciseness help me sell? How can I write more concisely? WORKSHOP BREAK Time-saving, pain-free technique HowToWriteEverything.com @MarciaRJohnston
What does conciseness mean (and not mean)? How much difference can conciseness make? In what ways does conciseness help me sell? How can I write more concisely? WORKSHOP BREAK Time-saving, pain-free technique Three-minute video HowToWriteEverything.com @MarciaRJohnston
#ICCSJ2014 HowToWriteEverything.com @MarciaRJohnston
No headline? #ICCSJ2014 HowToWriteEverything.com @MarciaRJohnston
No bullets? No headline? #ICCSJ2014 HowToWriteEverything.com @MarciaRJohnston
No bullets? No verbiage? No headline? #ICCSJ2014 HowToWriteEverything.com @MarciaRJohnston
No bullets? No verbiage? No headline? How concise! #ICCSJ2014 HowToWriteEverything.com @MarciaRJohnston
No bullets? No verbiage? No headline? How concise! #ICCSJ2014 HowToWriteEverything.com @MarciaRJohnston
Words Words Word Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words HowToWriteEverything.com @MarciaRJohnston
What does conciseness mean (and not mean)? HowToWriteEverything.com @MarciaRJohnston
What does conciseness mean (and not mean)? Minimalism HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.” HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.” Not short. HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.” Not short. “Cut me a short string.” HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.” Not short. “Cut me a short string.” Huh? HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.” Not short. “Cut me a short string.” Huh? HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.” Not short. “Cut me a short string.” Huh? Make text (like string) as long as needed. HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.” Not robospeak. HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.” Not robospeak. HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.” Not robospeak. Push button. HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.” Not robospeak. Push button. Push the button. HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.” Not robospeak. Push button. Push the button. Keep the the. HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.” Not gutted for mobile. HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.” Not gutted for mobile. HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.” Not gutted for mobile. Don’t think, “Smartphone users won’t need that.” HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.” Not gutted for mobile. Don’t think, “Smartphone users won’t need that.” They will. HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.” Not gutted for mobile. Don’t think, “Smartphone users won’t need that.” They will. HowToWriteEverything.com @MarciaRJohnston
Example HowToWriteEverything.com @MarciaRJohnston
Example HowToWriteEverything.com @MarciaRJohnston
Example No discussion board? HowToWriteEverything.com @MarciaRJohnston
Example No calendar? No discussion board? HowToWriteEverything.com @MarciaRJohnston
Example Concise ≠ Gutted No calendar? No discussion board? HowToWriteEverything.com @MarciaRJohnston
Minimal. HowToWriteEverything.com @MarciaRJohnston
Enough to meet your audiences’ needs Minimal. HowToWriteEverything.com @MarciaRJohnston
Enough to meet your audiences’ needs Enough to accomplish your purpose Minimal. HowToWriteEverything.com @MarciaRJohnston
Enough to meet your audiences’ needs Enough to accomplish your purpose Minimal. No more HowToWriteEverything.com @MarciaRJohnston
Enough to meet your audiences’ needs Enough to accomplish your purpose Minimal. No more No less HowToWriteEverything.com @MarciaRJohnston
Write Tight(er):  A Time-Saving, Pain-Free Technique for Selling Yourself, Your Company, or Your Products through Your Words HowToWriteEverything.com @MarciaRJohnston
Audience needs: “What’s in it for me?” Write Tight(er):  A Time-Saving, Pain-Free Technique for Selling Yourself, Your Company, or Your Products through Your Words HowToWriteEverything.com @MarciaRJohnston
Audience needs: “What’s in it for me?” Write Tight(er):  A Time-Saving, Pain-Free Technique for Selling Yourself, Your Company, or Your Products through Your Words HowToWriteEverything.com @MarciaRJohnston My purpose: Get you here
Audience needs: “What’s in it for me?” Write Tight(er):  A Time-Saving, Pain-Free Technique for Selling Yourself, Your Company, or Your Products through Your Words No more HowToWriteEverything.com @MarciaRJohnston My purpose: Get you here
Audience needs: “What’s in it for me?” My purpose: Get you here Write Tight(er):  A Time-Saving, Pain-Free Technique for Selling Yourself, Your Company, or Your Products through Your Words No more No less HowToWriteEverything.com @MarciaRJohnston
How much difference can conciseness make? HowToWriteEverything.com @MarciaRJohnston
How much difference can conciseness make? “Measured usability was dramatically higher for the concise version [of the website]—58% better.” ! Nielsen Norman Group www.nngroup.com/articles/ how-users-read-on-the-web HowToWriteEverything.com @MarciaRJohnston
In what ways does conciseness help me sell? HowToWriteEverything.com @MarciaRJohnston
In what ways does conciseness help me sell? Small screens HowToWriteEverything.com @MarciaRJohnston
In what ways does conciseness help me sell? Small screens Translation costs HowToWriteEverything.com @MarciaRJohnston
In what ways does conciseness help me sell? Small screens Translation costs Readability HowToWriteEverything.com @MarciaRJohnston
In what ways does conciseness help me sell? Small screens Translation costs Readability Think usability, engagement. HowToWriteEverything.com @MarciaRJohnston
“But I don’t write for small screens.” HowToWriteEverything.com @MarciaRJohnston
“But I don’t write for small screens.” Maybe your readers see a big window. HowToWriteEverything.com @MarciaRJohnston
... or maybe your readers see this. HowToWriteEverything.com @MarciaRJohnston
... or maybe your readers see this. “Full site” view HowToWriteEverything.com @MarciaRJohnston
... or maybe your readers see this. “Full site” view “Mobile site” view HowToWriteEverything.com @MarciaRJohnston
“But I don’t write for small screens.” HowToWriteEverything.com @MarciaRJohnston
Maybe your readers see this. HowToWriteEverything.com @MarciaRJohnston
“But I already write concisely.” This is your toothbrush when it’s new. The blue bristles are blue all the way to their tips. This is your toothbrush when it’s ready to replace. The blue bristles have turned half white. HowToWriteEverything.com @MarciaRJohnston
“But I already write concisely.” This is your toothbrush when it’s new. The blue bristles are blue all the way to their tips. This is your toothbrush when it’s ready to replace. The blue bristles have turned half white. HowToWriteEverything.com @MarciaRJohnston Visual-verbal redundancy
Your readers want this. HowToWriteEverything.com @MarciaRJohnston
Especially if you translate. Philips Sonicare™ toothbrush HowToWriteEverything.com @MarciaRJohnston
“But my stuff isn’t translated.” HowToWriteEverything.com @MarciaRJohnston
“But my stuff isn’t translated.” Get ready! HowToWriteEverything.com @MarciaRJohnston
How much can a word cost? HowToWriteEverything.com @MarciaRJohnston
How much can a word cost? You may be needing a loan. HowToWriteEverything.com @MarciaRJohnston
How much can a word cost? You may be needing a loan. 6 words HowToWriteEverything.com @MarciaRJohnston
How much can a word cost? You may be needing a loan. 6 words HowToWriteEverything.com @MarciaRJohnston
How much can a word cost? You may be needing a loan. 6 words You may need a loan. HowToWriteEverything.com @MarciaRJohnston
How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words HowToWriteEverything.com @MarciaRJohnston
How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words HowToWriteEverything.com @MarciaRJohnston
How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words 1 word HowToWriteEverything.com @MarciaRJohnston
How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words 1 word HowToWriteEverything.com @MarciaRJohnston
How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words 1 word Translation cost (or savings): HowToWriteEverything.com @MarciaRJohnston
How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words 1 word Translation cost (or savings): HowToWriteEverything.com @MarciaRJohnston
How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words 1 word Translation cost (or savings): 1 sentence, 1 language HowToWriteEverything.com @MarciaRJohnston
How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words 1 word Translation cost (or savings): 1 sentence, 1 language HowToWriteEverything.com @MarciaRJohnston $ 0.25
How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words 1 word Translation cost (or savings): 1 sentence, 1 language 10,000 sentences,* 1 language HowToWriteEverything.com @MarciaRJohnston $ 0.25
How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words 1 word Translation cost (or savings): 1 sentence, 1 language 10,000 sentences,* 1 language * the size of a Harry Potter novel HowToWriteEverything.com @MarciaRJohnston $ 0.25
How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words 1 word Translation cost (or savings): 1 sentence, 1 language 10,000 sentences,* 1 language * the size of a Harry Potter novel HowToWriteEverything.com @MarciaRJohnston $ 0.25 $ 2,500.00
How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words 1 word Translation cost (or savings): 1 sentence, 1 language 10,000 sentences,* 1 language 10,000 sentences,* 25 languages * the size of a Harry Potter novel HowToWriteEverything.com @MarciaRJohnston $ 0.25 $ 2,500.00
How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words 1 word Translation cost (or savings): 1 sentence, 1 language 10,000 sentences,* 1 language $ 0.25 $ 2,500.00 10,000 sentences,* 25 languages $ 62,500.00 * the size of a Harry Potter novel HowToWriteEverything.com @MarciaRJohnston
How much can a word cost? You may be needing a loan. 6 words You may need a loan. 5 words 1 word Translation cost (or savings): 1 sentence, 1 language 10,000 sentences,* 1 language $ 0.25 $ 2,500.00 10,000 sentences,* 25 languages $ 62,500.00 * the size of a Harry Potter novel HowToWriteEverything.com @MarciaRJohnston
a word? How so? HowToWriteEverything.com @MarciaRJohnston
a word? How so? Close enough  HowToWriteEverything.com @MarciaRJohnston
a word? How so? Close enough  Varies with the language  HowToWriteEverything.com @MarciaRJohnston
a word? How so? Close enough  Varies with the language  Depends on the translation memory (database) HowToWriteEverything.com @MarciaRJohnston
a word? How so? Close enough  Varies with the language  Depends on the translation memory (database) unrecognized word HowToWriteEverything.com @MarciaRJohnston
a word? How so? Close enough  Varies with the language  Depends on the translation memory (database) unrecognized word Full price HowToWriteEverything.com @MarciaRJohnston
a word? How so? Close enough  Varies with the language  Depends on the translation memory (database) unrecognized word “fuzzy” match Full price HowToWriteEverything.com @MarciaRJohnston
a word? How so? Close enough  Varies with the language  Depends on the translation memory (database) unrecognized word “fuzzy” match Full price Pay less HowToWriteEverything.com @MarciaRJohnston
a word? How so? Close enough  Varies with the language  Depends on the translation memory (database) unrecognized word Full price “fuzzy” match “perfect” match Pay less HowToWriteEverything.com @MarciaRJohnston
a word? How so? Close enough  Varies with the language  Depends on the translation memory (database) unrecognized word Full price “fuzzy” match “perfect” match Pay less You still pay! HowToWriteEverything.com @MarciaRJohnston
Whether or not you translate, HowToWriteEverything.com @MarciaRJohnston
Whether or not you translate, whatever size your page or screen, HowToWriteEverything.com @MarciaRJohnston
Whether or not you translate, whatever size your page or screen, you owe it to yourself to ask … HowToWriteEverything.com @MarciaRJohnston
How can I write more concisely? HowToWriteEverything.com @MarciaRJohnston
Dump these words!* HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them HowToWriteEverything.com @MarciaRJohnston Time-saving, pain-free technique
Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) HowToWriteEverything.com @MarciaRJohnston
Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) HowToWriteEverything.com @MarciaRJohnston
Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) HowToWriteEverything.com @MarciaRJohnston
Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) HowToWriteEverything.com @MarciaRJohnston
Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that HowToWriteEverything.com @MarciaRJohnston
Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just HowToWriteEverything.com @MarciaRJohnston
Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to HowToWriteEverything.com @MarciaRJohnston
Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time HowToWriteEverything.com @MarciaRJohnston
Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) HowToWriteEverything.com @MarciaRJohnston
Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial HowToWriteEverything.com @MarciaRJohnston
Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) HowToWriteEverything.com @MarciaRJohnston
Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular HowToWriteEverything.com @MarciaRJohnston
Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage HowToWriteEverything.com @MarciaRJohnston
Dump these words!* Time-saving, pain-free technique *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch HowToWriteEverything.com @MarciaRJohnston
See be-verbs. HowToWriteEverything.com @MarciaRJohnston
Examples HowToWriteEverything.com @MarciaRJohnston
“Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.” HowToWriteEverything.com @MarciaRJohnston
The fix might not be self-evident. HowToWriteEverything.com @MarciaRJohnston
The fix might not be self-evident. HowToWriteEverything.com @MarciaRJohnston
The fix might not be self-evident. You have to think. HowToWriteEverything.com @MarciaRJohnston
The fix might not be self-evident. You have to think. (Not too painful.) HowToWriteEverything.com @MarciaRJohnston
“A scheme of which every part promises delight can never be successful.” —Jane Austen, Pride and Prejudice HowToWriteEverything.com @MarciaRJohnston
“A scheme of which every part promises delight can never be successful.” —Jane Austen, Pride and Prejudice HowToWriteEverything.com @MarciaRJohnston
Our IT team wants to be predictive. HowToWriteEverything.com @MarciaRJohnston
Our IT team wants to be predictive. HowToWriteEverything.com @MarciaRJohnston
What does the team want to do? Our IT team wants to be predictive. HowToWriteEverything.com @MarciaRJohnston
“Write when there is something that you know; and not before; and not too damned much after.” —Ernest Hemingway HowToWriteEverything.com @MarciaRJohnston
“Write when there is something that you know; and not before; and not too damned much after.” —Ernest Hemingway HowToWriteEverything.com @MarciaRJohnston
“ There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense) HowToWriteEverything.com @MarciaRJohnston
“ There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense) HowToWriteEverything.com @MarciaRJohnston
“ There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense) We don’t know diddly— HowToWriteEverything.com @MarciaRJohnston
“ There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense) We don’t know diddly— except to avoid be-verbs. HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) HowToWriteEverything.com @MarciaRJohnston
Jane fully expects a big publisher to snap up her first novel. HowToWriteEverything.com @MarciaRJohnston
Jane fully expects a big publisher to snap up her first novel. HowToWriteEverything.com @MarciaRJohnston
Please listen carefully to the following choices so that we can immediately direct your call to the appropriate person. HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) HowToWriteEverything.com @MarciaRJohnston
Fred likes his toast very dry. HowToWriteEverything.com @MarciaRJohnston
Fred likes his toast very dry. HowToWriteEverything.com @MarciaRJohnston
Fred likes his toast very dry. Fred likes his toast so dry. HowToWriteEverything.com @MarciaRJohnston
Fred likes his toast very dry. Fred likes his toast so dry. HowToWriteEverything.com @MarciaRJohnston
Fred likes his toast very dry. Fred likes his toast so dry. Fred likes such dry toast. HowToWriteEverything.com @MarciaRJohnston
Fred likes his toast very dry. Fred likes his toast so dry. Fred likes such dry toast. HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) HowToWriteEverything.com @MarciaRJohnston
Do not use negative phrasing. HowToWriteEverything.com @MarciaRJohnston
Do not use negative phrasing. HowToWriteEverything.com @MarciaRJohnston
The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years. HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that HowToWriteEverything.com @MarciaRJohnston
Given the fact that Joan had read up on topic-based writing before her group installed the content-management system, everyone went to her with questions. Concept Task Reference HowToWriteEverything.com @MarciaRJohnston
Given the fact that Joan had read up on topic-based writing before her group installed the content-management system, everyone went to her with questions. Concept Task Reference HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just HowToWriteEverything.com @MarciaRJohnston
It's just that I just say just a lot. I just have the habit, so it’s just hard to stop saying it. HowToWriteEverything.com @MarciaRJohnston
It's just that I just say just a lot. I just have the habit, so it’s just hard to stop saying it. HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to HowToWriteEverything.com @MarciaRJohnston
Michael Noer handed the six-year-old the tablet. With no instruction, and never having seen a computer, the boy began to swipe the screen, launch apps, and play a pinball game. HowToWriteEverything.com @MarciaRJohnston
Michael Noer handed the six-year-old the tablet. With no instruction, and never having seen a computer, the boy began to swipe the screen, launch apps, and play a pinball game. HowToWriteEverything.com @MarciaRJohnston
Try to focus on breathing. HowToWriteEverything.com @MarciaRJohnston
Try to focus on breathing. HowToWriteEverything.com @MarciaRJohnston
“Stop trying to hit me, and hit me.” —Morpheus to Neo HowToWriteEverything.com @MarciaRJohnston
“Do or do not. There is no try.” —Yoda HowToWriteEverything.com @MarciaRJohnston
“When our tools don’t work, we tend to blame ourselves for being too stupid or not reading the manual or having too fat fingers.” —Lev Grossman, Time HowToWriteEverything.com @MarciaRJohnston
“When our tools don’t work, we tend to blame ourselves for being too stupid or not reading the manual or having too fat fingers.” —Lev Grossman, Time HowToWriteEverything.com @MarciaRJohnston
In order to divert 34,000 tons of food scraps from landfills, Portland created a curbside-pickup program for compostable waste. HowToWriteEverything.com @MarciaRJohnston
In order to divert 34,000 tons of food scraps from landfills, Portland created a curbside-pickup program for compostable waste. HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time HowToWriteEverything.com @MarciaRJohnston
Jones and Caruthers have worked here for a long period of time. HowToWriteEverything.com @MarciaRJohnston
Jones and Caruthers have worked here for a long period of time. HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) HowToWriteEverything.com @MarciaRJohnston
In light of my lack of cash, we stopped at an ATM. HowToWriteEverything.com @MarciaRJohnston
In light of my lack of cash, we stopped at an ATM. HowToWriteEverything.com @MarciaRJohnston
In light of my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation. HowToWriteEverything.com @MarciaRJohnston
In light of my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation. HowToWriteEverything.com @MarciaRJohnston
In light of my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation. I prefer that TV in terms of cost. HowToWriteEverything.com @MarciaRJohnston
In light of my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation. I prefer that TV in terms of cost. HowToWriteEverything.com @MarciaRJohnston
“The word of is, in anything other than small doses, among the surest indications of flabby writing.” —Bryan Garner Garner’s Modern American Usage HowToWriteEverything.com @MarciaRJohnston
“The word of is, in anything other than small doses, among the surest indications of flabby writing.” —Bryan Garner Garner’s Modern American Usage HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) HowToWriteEverything.com @MarciaRJohnston
Our company understands the pros and cons of all these different technologies. HowToWriteEverything.com @MarciaRJohnston
Our company understands the pros and cons of all these different technologies. HowToWriteEverything.com @MarciaRJohnston
Steve Jobs’s name appears on 212 different Apple patents. HowToWriteEverything.com @MarciaRJohnston
Steve Jobs’s name appears on 212 different Apple patents. HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular HowToWriteEverything.com @MarciaRJohnston
Google’s CEO, Eric Schmidt, has a particular belief that Android’s open platform leads to more options and more consumer choice. HowToWriteEverything.com @MarciaRJohnston
Google’s CEO, Eric Schmidt, has a particular belief that Android’s open platform leads to more options and more consumer choice. HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage HowToWriteEverything.com @MarciaRJohnston
We’ll throw some verbiage in there. HowToWriteEverything.com @MarciaRJohnston
We’ll throw some verbiage in there. HowToWriteEverything.com @MarciaRJohnston
Want a tip for making this technique even more time-saving and pain-free? HowToWriteEverything.com @MarciaRJohnston
Try this. HowToWriteEverything.com @MarciaRJohnston
Another translation example HowToWriteEverything.com @MarciaRJohnston
Another translation example Updates are needed to your content. HowToWriteEverything.com @MarciaRJohnston
Another translation example Updates are needed to your content. HowToWriteEverything.com @MarciaRJohnston 6 words
Another translation example Updates are needed to your content. HowToWriteEverything.com @MarciaRJohnston 6 words
Another translation example Updates are needed to your content. Your content needs updating. HowToWriteEverything.com @MarciaRJohnston 6 words
Another translation example Updates are needed to your content. 6 words Your content needs updating. 4 words HowToWriteEverything.com @MarciaRJohnston
Another translation example Updates are needed to your content. 6 words Your content needs updating. 4 words HowToWriteEverything.com @MarciaRJohnston
Another translation example Updates are needed to your content. 6 words Your content needs updating. 4 words 2 words HowToWriteEverything.com @MarciaRJohnston
Another translation example Updates are needed to your content. 6 words Your content needs updating. 4 words 2 words HowToWriteEverything.com @MarciaRJohnston
Another translation example Updates are needed to your content. 6 words Your content needs updating. 4 words 2 words Translation savings: 1 sentence, 1 language ! 10,000 sentences, 1 language ! 10,000 sentences, 25 languages HowToWriteEverything.com @MarciaRJohnston $ 0.50 $ 5,000.00 $ 125,000.00
Another translation example Updates are needed to your content. 6 words Your content needs updating. 4 words 2 words Translation savings: 1 sentence, 1 language ! 10,000 sentences, 1 language ! 10,000 sentences, 25 languages HowToWriteEverything.com @MarciaRJohnston $ 0.50 $ 5,000.00 $ 125,000.00
It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need. HowToWriteEverything.com @MarciaRJohnston
It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need. Nobody wants to wade through volumes. HowToWriteEverything.com @MarciaRJohnston
It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need. Nobody wants to wade through volumes. 15-word reduction x 10,000 sentences x 25 languages saves ... HowToWriteEverything.com @MarciaRJohnston
It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need. Nobody wants to wade through volumes. 15-word reduction x 10,000 sentences x 25 languages saves ... $ 937,500.00 HowToWriteEverything.com @MarciaRJohnston
It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need. Nobody wants to wade through volumes. 15-word reduction x 10,000 sentences x 25 languages saves ... $ 937,500.00 A cool mill. HowToWriteEverything.com @MarciaRJohnston
This is your toothbrush when it’s new. The blue bristles are blue all the way to their tips. This is your toothbrush when it’s ready to replace. The blue bristles have turned half white. HowToWriteEverything.com @MarciaRJohnston
Bet you didn’t miss the headline I deleted. This is your toothbrush when it’s new. The blue bristles are blue all the way to their tips. This is your toothbrush when it’s ready to replace. The blue bristles have turned half white. HowToWriteEverything.com @MarciaRJohnston
It’s mind-boggling to consider what TIGHTENING that dramatic would do to IMPROVES KEYWORD DENSITY. HowToWriteEverything.com @MarciaRJohnston
Adjectives • absolutely certain, absolutely essential, absolutely guaranteed, completely necessary, totally sure • bald-headed • best ever, first ever • blue in color, few in number, long in duration, nubbly in texture, round in shape, slovenly in appearance, short in height, slow in speed, small in size, tall in stature • booked solid • exact same, same exact, same identical • filled to capacity • incredible to believe, visible to the eye, warm to the touch HowToWriteEverything.com @MarciaRJohnston
Nouns • actual experience, actual fact • added bonus • advance notice, advance planning, advance preview, advance reservations, advance warning • all-time favorite, all-time record • alternative choice • anonymous stranger • annual anniversary • armed gunman • artificial prosthesis • autobiography of her own life, biography of his life HowToWriteEverything.com @MarciaRJohnston
Nouns • actual experience, actual fact • added bonus • advance notice, advance planning, advance preview, advance reservations, advance warning • all-time favorite, all-time record • alternative choice And that’s just • anonymous stranger the a’s. • annual anniversary • armed gunman • artificial prosthesis • autobiography of her own life, biography of his life HowToWriteEverything.com @MarciaRJohnston
Verbs • add an additional • aid and abet, cease and desist, pick and choose • allow you to be able to • always include • ask the question • assemble together, attach together, blend together, collaborate together, combine together, confer together, connect together, cooperate together, fuse together, gather together, join together, integrate together, meet together, merge together, mingle together, mix together, pool together, share together, splice together HowToWriteEverything.com @MarciaRJohnston
Odds and Ends  • 6 a.m. in the morning, 10 p.m. in the evening, twelve noon, twelve midnight  • and etc.  • ATM machine, GOP party, GRE exam, HIV virus,   ISBN number, LCD display, PIN number, RAM memory, UPC code—and my favorite: Please RSVP HowToWriteEverything.com @MarciaRJohnston
Visual-verbal redundancy HowToWriteEverything.com @MarciaRJohnston
HA-llo. DEE-na.   DEES eez your MAH-ther. HowToWriteEverything.com @MarciaRJohnston
More on redundancy … www.HowToWriteEverything.com/ Annals-of-Redundancy-Annals/ HowToWriteEverything.com @MarciaRJohnston
YOUR WORDS HERE HowToWriteEverything.com @MarciaRJohnston
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch HowToWriteEverything.com @MarciaRJohnston
Story time HowToWriteEverything.com @MarciaRJohnston
Story time Water dispenser HowToWriteEverything.com @MarciaRJohnston
Buttons Story time Water dispenser HowToWriteEverything.com @MarciaRJohnston
Quick reference Buttons Story time Water dispenser HowToWriteEverything.com @MarciaRJohnston
Looks easy enough. HowToWriteEverything.com @MarciaRJohnston
Concise = good ... right? HowToWriteEverything.com @MarciaRJohnston
Ready for a video? HowToWriteEverything.com @MarciaRJohnston
Ready for a video? (You’ll have to pretend.) HowToWriteEverything.com @MarciaRJohnston
Hey, Rick, would you bring me a glass of room-temperature water? HowToWriteEverything.com @MarciaRJohnston
Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!) HowToWriteEverything.com @MarciaRJohnston
Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!) Glass HowToWriteEverything.com @MarciaRJohnston
Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!) Glass Instructions HowToWriteEverything.com @MarciaRJohnston
Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!) Glass Instructions Button HowToWriteEverything.com @MarciaRJohnston
Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!) Glass Instructions Button Water HowToWriteEverything.com @MarciaRJohnston
Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!) Glass Instructions Button Water HowToWriteEverything.com @MarciaRJohnston Dump
Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!) Glass Instructions Button Water Read again HowToWriteEverything.com @MarciaRJohnston Dump
Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!) Glass Instructions Button Water Read again Exasperation HowToWriteEverything.com @MarciaRJohnston Dump
Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!) Glass Read again Exasperation Instructions Button Water Try again HowToWriteEverything.com @MarciaRJohnston Dump
Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!) Glass Read again Exasperation Instructions Button Try again Try again Water HowToWriteEverything.com @MarciaRJohnston Dump
Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!) Glass Read again Exasperation Instructions Button Water Try again Try again Dump again HowToWriteEverything.com @MarciaRJohnston Dump
Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!) Glass Read again Exasperation Instructions Button Water Dump Try again Try again Dump again Try again HowToWriteEverything.com @MarciaRJohnston
If conciseness doesn’t fix it,  change what you’re saying. HowToWriteEverything.com @MarciaRJohnston
Think this is small? HowToWriteEverything.com @MarciaRJohnston

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