We Are All
Abbott and Costello
Marcia Riefer Johnston
@MarciaRJohnston
#spectrum14
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
My first tech-comm project
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
Karen
Szymanski
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
CakeWrecks.com
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
Our tenant’s parking spots
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
“Park here when traveling.”“Park here when home.”
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
My knee surgery
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
“B” receives.
Communicating to understanding
“A” sends.
“B” sends.“A...
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
70% to 90% of received messages are
screened out or changed by the r...
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
Things that get in the way
Accusations
Assumptions
Anger
Beliefs
Bia...
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
The Hubble Space Telescope
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
15 years
$3 billion
April 24, 1990
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
http://www.wired.com/thisdayintech/2010/05/0520hubble-first-picture/
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
As designed As built
} 1.3 mm
Lens
Field cap
Metering
rod
Light beam...
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
“The problem with Hubble
wasn’t merely a technical
failure … It’s th...
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
“The guy responsible for the [Hubble] mirror
was working under great...
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
Things that get in the way
Accusations
Assumptions
Anger
Beliefs
Bia...
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
“It’s difficult to overstate
what a disaster this was …
Two senior s...
#spectrum14 HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com
#spectrum14 HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com
#spectrum14 HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
The Miracle Worker
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
“So much has been given to me;
I have no time to ponder over
that wh...
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
Kaia Communications, Inc.
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
You know you’re a technical
communicator when…
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
55th STC Spectrum
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
Communicating to understanding
Core valueCore competency
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
Communicating to understanding
Core valueCore competency
Writing
Tools
Deliverables
Processes
Communicating
to understanding
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
Communicating
to understanding
Bernard Aschwanden
Judith Shenouda
Ma...
#spectrum14 HowToWriteEverything.com @MarciaRJohnstonCakeWrecks.com
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
All of us are
and always will be …
#spectrum14 HowToWriteEverything.com @MarciaRJohnston
Upcoming SlideShare
Loading in …5
×

We Are All Abbott and Costello

816 views

Published on

Keynote delivered at the STC Spectrum conference April 2014 in Rochester, NY. (Audio and video do not come through via SlideShare.)

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
816
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

We Are All Abbott and Costello

  1. 1. We Are All Abbott and Costello Marcia Riefer Johnston @MarciaRJohnston #spectrum14
  2. 2. #spectrum14 HowToWriteEverything.com @MarciaRJohnston My first tech-comm project
  3. 3. #spectrum14 HowToWriteEverything.com @MarciaRJohnston Karen Szymanski
  4. 4. #spectrum14 HowToWriteEverything.com @MarciaRJohnston
  5. 5. #spectrum14 HowToWriteEverything.com @MarciaRJohnston
  6. 6. #spectrum14 HowToWriteEverything.com @MarciaRJohnston
  7. 7. #spectrum14 HowToWriteEverything.com @MarciaRJohnston
  8. 8. #spectrum14 HowToWriteEverything.com @MarciaRJohnston
  9. 9. #spectrum14 HowToWriteEverything.com @MarciaRJohnston
  10. 10. #spectrum14 HowToWriteEverything.com @MarciaRJohnston
  11. 11. #spectrum14 HowToWriteEverything.com @MarciaRJohnston CakeWrecks.com
  12. 12. #spectrum14 HowToWriteEverything.com @MarciaRJohnston
  13. 13. #spectrum14 HowToWriteEverything.com @MarciaRJohnston Our tenant’s parking spots
  14. 14. #spectrum14 HowToWriteEverything.com @MarciaRJohnston “Park here when traveling.”“Park here when home.”
  15. 15. #spectrum14 HowToWriteEverything.com @MarciaRJohnston My knee surgery
  16. 16. #spectrum14 HowToWriteEverything.com @MarciaRJohnston
  17. 17. #spectrum14 HowToWriteEverything.com @MarciaRJohnston “B” receives. Communicating to understanding “A” sends. “B” sends.“A” receives.
  18. 18. #spectrum14 HowToWriteEverything.com @MarciaRJohnston 70% to 90% of received messages are screened out or changed by the receiver. —Carlson Learning Company
  19. 19. #spectrum14 HowToWriteEverything.com @MarciaRJohnston
  20. 20. #spectrum14 HowToWriteEverything.com @MarciaRJohnston Things that get in the way Accusations Assumptions Anger Beliefs Biases Blame Busyness Confusion Culture Disability Disagreement Jealousy Judgment Misinterpretation Preoccupation Pride Resentment Stress Technology issues Translation issues Uncertainty Worry Distraction Education Embarrassment Fear Finger-pointing Frustration Harrassment Haste Hurt Impatience Indifference
  21. 21. #spectrum14 HowToWriteEverything.com @MarciaRJohnston The Hubble Space Telescope
  22. 22. #spectrum14 HowToWriteEverything.com @MarciaRJohnston 15 years $3 billion April 24, 1990
  23. 23. #spectrum14 HowToWriteEverything.com @MarciaRJohnston http://www.wired.com/thisdayintech/2010/05/0520hubble-first-picture/
  24. 24. #spectrum14 HowToWriteEverything.com @MarciaRJohnston As designed As built } 1.3 mm Lens Field cap Metering rod Light beam The reflective null corrector (the instrument used to test the Hubble’s main mirror) www.techworld.com.au/article/420036/what_went_wrong_hubble_space_telescope_what_managers_can_learn_from_it_/
  25. 25. #spectrum14 HowToWriteEverything.com @MarciaRJohnston “The problem with Hubble wasn’t merely a technical failure … It’s the same thing that happened with [the fatal explosion of Space Shuttle Challenger] … it was a social shortfall … staff were being ‘hammered’ all the time … under the pressure from Washington to launch, launch, launch.” — “What Went Wrong with the Hubble Space Telescope (And What Managers Can Learn from It)” Charlie Pellerin NASA director of astrophysics in 1990 www.techworld.com.au/article/420036/what_went_wrong_hubble_space_telescope_what_managers_can_learn_from_it_/
  26. 26. #spectrum14 HowToWriteEverything.com @MarciaRJohnston “The guy responsible for the [Hubble] mirror was working under great stress because [NASA was] angry about costly delays and was threatening to put [a competitor’s] mirror in the telescope, which would have been humiliating for our contractor … A hostile environment had been created … The contractor told us about any problem at his peril.” —“What Went Wrong with the Hubble Space Telescope (And What Managers Can Learn from It)”
  27. 27. #spectrum14 HowToWriteEverything.com @MarciaRJohnston Things that get in the way Accusations Assumptions Anger Beliefs Biases Blame Busyness Confusion Culture Disability Disagreement Jealousy Judgment Misinterpretation Preoccupation Pride Resentment Stress Technology issues Translation issues Uncertainty Worry Distraction Education Embarrassment Fear Finger-pointing Frustration Harrassment Haste Hurt Impatience Indifference
  28. 28. #spectrum14 HowToWriteEverything.com @MarciaRJohnston “It’s difficult to overstate what a disaster this was … Two senior staffers had to be removed from their offices by guards and taken to alcohol rehab facilities. These are PhDs sitting at their desks getting drunk; this is how bad the stress was.”Charlie Pellerin NASA director of astrophysics in 1990 —“What Went Wrong with the Hubble Space Telescope (And What Managers Can Learn from It)”
  29. 29. #spectrum14 HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com
  30. 30. #spectrum14 HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com
  31. 31. #spectrum14 HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com
  32. 32. #spectrum14 HowToWriteEverything.com @MarciaRJohnston The Miracle Worker
  33. 33. #spectrum14 HowToWriteEverything.com @MarciaRJohnston
  34. 34. #spectrum14 HowToWriteEverything.com @MarciaRJohnston
  35. 35. #spectrum14 HowToWriteEverything.com @MarciaRJohnston
  36. 36. #spectrum14 HowToWriteEverything.com @MarciaRJohnston “So much has been given to me; I have no time to ponder over that which has been denied.” —Helen Keller
  37. 37. #spectrum14 HowToWriteEverything.com @MarciaRJohnston
  38. 38. #spectrum14 HowToWriteEverything.com @MarciaRJohnston Kaia Communications, Inc.
  39. 39. #spectrum14 HowToWriteEverything.com @MarciaRJohnston
  40. 40. #spectrum14 HowToWriteEverything.com @MarciaRJohnston
  41. 41. #spectrum14 HowToWriteEverything.com @MarciaRJohnston
  42. 42. #spectrum14 HowToWriteEverything.com @MarciaRJohnston
  43. 43. #spectrum14 HowToWriteEverything.com @MarciaRJohnston You know you’re a technical communicator when…
  44. 44. #spectrum14 HowToWriteEverything.com @MarciaRJohnston 55th STC Spectrum
  45. 45. #spectrum14 HowToWriteEverything.com @MarciaRJohnston Communicating to understanding Core valueCore competency
  46. 46. #spectrum14 HowToWriteEverything.com @MarciaRJohnston Communicating to understanding Core valueCore competency
  47. 47. Writing Tools Deliverables Processes Communicating to understanding
  48. 48. #spectrum14 HowToWriteEverything.com @MarciaRJohnston Communicating to understanding Bernard Aschwanden Judith Shenouda Marilyn Woelk John McGloon Teresa Washburn David L. Caruso Ben Woelk Kelly Schrank Roger Renteria Alan Houser Ellen Buttolph Patrick Bosek Kim Chmielewicz Deb Kerr Corrie Baum Joan Taggart Eric Bergman Amy Friend Ruth Thaler-Carter Christopher Tarantino Andrew Pulcino Kit Brown-Hoekstra Todd DeLuca Hannah Morgan Charles Campbell
  49. 49. #spectrum14 HowToWriteEverything.com @MarciaRJohnstonCakeWrecks.com
  50. 50. #spectrum14 HowToWriteEverything.com @MarciaRJohnston All of us are and always will be …
  51. 51. #spectrum14 HowToWriteEverything.com @MarciaRJohnston

×