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A tutorial explaining opportunities for businesses to sell their products and services into the shale "supply chain" or industry, in both the upstream (exploration & production) and midstream (pipelines & processing plants) sectors. The tutorial is aimed at helping businesses in the Marcellus and Utica Shale but will work for any region. This tutorial first appeared in Volume 3 of the 2012 Marcellus and Utica Shale Databook, published in January 2013. It may be freely reproduced and redistributed as long as attribution for MarcellusDrilling.com is kept on all slides.