1 Be aware 2
Take action
PACCDA 2020: Inputs and Outputs#KnowledgeToEmpowerPeople

1 Be aware 2
Take action
“Is not a problem of science, but how do we mobilize
society.” Shahbaz Khan – Seminar 3 PACCDA 2020
How to mobilize society?
People move for 1 of 2 reasons:
First be aware to take Action!
So the actions that must be taken are clear,
what we need is the will of society to take them!
Because they are
attracted by something
Because they are pushed
into something
Either way, they move. The point is:
How do they move in each case?
What different feelings drive them?
How strong is their determination?
Their capacity to overcome obstacles?
...Or to influence others?

Awareness means:
Less of that:
And more
of this:
To know but not taking action is to not know.
To have reached awareness on Sustainability
and Climate Action, means to have appropriated
the values contained by those purposes.
First be aware!
When people are aware, they are genuinely convinced and interested.
If we had to push people, they are not yet aware.
Values in this context mean:
The benefits, the importance,
the fruits, the goodness…
Their power to impact humankind!
In an ideal scenario people should move because they want to:
Because they are aware. The laws are, then, parameters to
follow instead of heavy obligations to fear. For sure we are not
in that scenario, so we need laws and consequences. But the
more we work in awareness, the fluently we can move towards
Climate Action through the Path of Sustainability.

When somebody is aware, she/he has the will to take action.
In that moment we need to facilitate those actions, otherwise
they go back to their old mindsets and paths.
Stop climate change can be something very abstract/diverse.
Each stakeholder/member of society needs to understand
which specific actions depend on them to stop climate change.
…To take
action!
Stop climate change!
What do people
understand out of
this sentence? HOW?
The PACCDA clarifies the actions that can and must be taken
by governments, companies and other stakeholders,
to take Climate Action through the path of the SDGs.
Still, many don’t know the SDGs or have a narrow understanding of the meaning of Sustainability.
So rarely they know how to take action towards it, or perceive it as a “matter of others”.

The PACCDA underlines the need of raising awareness and
changing minds.
I believe in a two steps methodology, to reach
#KnowledgeToEmpowerPeople:
1. Facilitate awareness: Every
Communication or Educative space
should always start there and invest
the required time to reach some
AHAs! in the targeted public
audience, interlocutors; for them to
be genuinely interested in a change.
2. Clarify the Actions: And then people
need to realize or build the specific range
of actions which are in their hands, to
concrete new realities from what they
learned. That should be their take away.
***Actions of others can be a good complement, but the
focus should be the actions depending on the targeted
audience.
First be aware to take Action!
1 Be aware 2
Take action

Communicating
VALUES
Opportunities
set up by
Covid19
Inclusive Wealth
& The third D
“Dignity”
From the
individual m2
to the holistic
circle
…ToEmpower
People; &
Institutions
1 Be aware 2
Take action
PACCDA 2020: Inputs and Outputs
By Marcela Estrada
(Colombia)
#KnowledgeToEmpowerPeople