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Academics 2.0: Boosting Research and Outreach in the Digital Age

How can academics improve their digital presence and reputation?

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Academics 
2.0: 
Boos0ng 
Research 
and 
Outreach 
in 
the 
Digital 
Age 
Marcel 
Bogers 
www.marcelbogers.com 
@bogers 
October 
30, 
2014 
With 
thanks 
to 
“tweeps” 
@davidlamond, 
@davidburkus, 
@profpjm, 
@terrigriffith 
& 
@cvharquail, 
for 
inspiraFon 
and 
(parFal) 
slides, 
based 
on 
#PoW140 
PDW 
at 
#AOM2014
Academics 2.0: Boosting Research and Outreach in the Digital Age
Topics 
for 
today 
• The 
rise 
of 
digital 
technology 
and 
social 
media 
• ImplicaFons 
for 
consumers, 
organizaFons, 
and… 
• …academics! 
• Your 
experience? 
• Social 
media 
landscape 
• My 
experience 
and 
advice 
• SuggesFons 
• The 
end?
hXp://www.businessesgrow.com/2011/08/30/ 
american-­‐social-­‐media-­‐usage-­‐reaches-­‐milestone/
hXp://www.pewinternet.org/2013/12/30/ 
social-­‐media-­‐update-­‐2013/
hXp://wearesocial.net/blog/2014/02/social-­‐ 
digital-­‐mobile-­‐europe-­‐2014/

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Academics 2.0: Boosting Research and Outreach in the Digital Age