Analyzing social media networks with NodeXL - Chapter-04 images

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Analyzing social media networks with NodeXL - Chapter-04 images

  1. 1. 1Copyright © 2011, Elsevier Inc. All rights Reserved Chapter 4 Getting Started with NodeXL, Layout, Visual Design, and Labeling Analyzing Social Media Networks with NodeXL Insights from a Connected World
  2. 2. 2Copyright © 2011, Elsevier Inc. All rights Reserved FIGURE 4.1 Chapter4 Start with an empty NodeXL Edges worksheet (left) and graph pane (right).
  3. 3. 3Copyright © 2011, Elsevier Inc. All rights Reserved FIGURE 4.2 Chapter4 Seven friendships typed by hand into the Vertex 1 and Vertex 2 columns in NodeXL. For example, Ann and Bob are friends.
  4. 4. 4Copyright © 2011, Elsevier Inc. All rights Reserved FIGURE 4.3 Chapter4 Your first NodeXL graph using the Fruchterman-Reingold layout shows the eight friends and seven friendships.
  5. 5. 5Copyright © 2011, Elsevier Inc. All rights Reserved FIGURE 4.4 Chapter4 Clicking on row 5 in NodeXL (Ann and Carol) highlights their friendship edge in the graph pane.
  6. 6. 6Copyright © 2011, Elsevier Inc. All rights Reserved FIGURE 4.5 Chapter4 The NodeXL menu ribbon has sections for Data, Graph, Visual Properties, Analysis, Show/Hide, and Help.
  7. 7. 7Copyright © 2011, Elsevier Inc. All rights Reserved FIGURE 4.6 Chapter4 Vertices for eight friends arranged automatically using the Circle layout in NodeXL.
  8. 8. 8Copyright © 2011, Elsevier Inc. All rights Reserved FIGURE 4.7 Chapter4 An invitation graph in NodeXL representing directed relationships shown as edges with arrows. For example, an arrow points from Ann (Vertex 1 column) to Bob (Vertex 2 column) indicating that she invited him to a party.
  9. 9. 9Copyright © 2011, Elsevier Inc. All rights Reserved FIGURE 4.8 Chapter4 This manually arranged network graph in NodeXL shows two separated groups (often called components) and emphasizes the importance of Carol, who has given and received two invitations.
  10. 10. 10Copyright © 2011, Elsevier Inc. All rights Reserved FIGURE 4.9 Chapter4 Color coding vertices in NodeXL helps quickly identify women (pink) and men (blue).
  11. 11. 11Copyright © 2011, Elsevier Inc. All rights Reserved FIGURE 4.10 Chapter4 The NodeXL Vertices worksheet now includes user-supplied columns for age and number of prior parties.
  12. 12. 12Copyright © 2011, Elsevier Inc. All rights Reserved FIGURE 4.11 Chapter4 In NodeXL, vertices can have properties such as Color, Shape, Size, and Opacity.
  13. 13. 13Copyright © 2011, Elsevier Inc. All rights Reserved FIGURE 4.12 Chapter4 Vertex sizes have been populated using the NodeXL Autofill Columns feature based on the number of prior parties attended, revealing the wide disparity in social activity. The legend at the bottom of the graph pane shows the range of values for prior parties (0 to 7) and their mapping to size (vertex size of 1.5 to 6).
  14. 14. 14Copyright © 2011, Elsevier Inc. All rights Reserved FIGURE 4.13 Chapter4 The Autofill Columns dialog used to set Vertex Size values based on the number of prior parties. Selecting the Autofill button populates the Size column and refreshes the graph.
  15. 15. 15Copyright © 2011, Elsevier Inc. All rights Reserved FIGURE 4.14 Chapter4 The NodeXL Vertex Size Options dialog allows you to set the range for sizes. Setting the range to be from 1.5 to 6.0 ensures that all vertices are visible and avoids overlap of vertices in the small network shown in Fig. 4.12.
  16. 16. 16Copyright © 2011, Elsevier Inc. All rights Reserved FIGURE 4.15 Chapter4 The NodeXL Graph Options dialog box shows current values for the visual properties of vertices and edges.
  17. 17. 17Copyright © 2011, Elsevier Inc. All rights Reserved FIGURE 4.16 Chapter4 Groups of related NodeXL workbook columns can be shown or hidden by checking and unchecking the appropriate boxes.
  18. 18. 18Copyright © 2011, Elsevier Inc. All rights Reserved FIGURE 4.17 Chapter4 Labels are used as the shape after using Autofill columns to populate the vertex names in NodeXL. The label fill color is manually set to light gray to clearly show the separation of Gary and Helen from the rest of the group.
  19. 19. 19Copyright © 2011, Elsevier Inc. All rights Reserved FIGURE 4.18 Chapter4 NodeXL can display labels outside the vertices, making the size information more easily comparable. Labels are positioned so they don’t overlap with edges. Helen’s tooltip of 22 (her Age) is shown when hovered over.
  20. 20. 20Copyright © 2011, Elsevier Inc. All rights Reserved FIGURE 4.19 Chapter4 Edge labels, entered into the Label column on the Edges worksheet, indicate the medium through which a party invitation was extended (e.g., phone, mail, or in person).

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