Introduction aux médias sociaux--MRC de Rousillon
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Présentation intitulée «Introduction aux médias sociaux» présentée au comité des communicateurs de la MRC de Rousillon
Introduction aux médias sociaux--MRC de Rousillon
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4 likes•1,022 views
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Présentation intitulée «Introduction aux médias sociaux» présentée au comité des communicateurs de la MRC de Rousillon
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Editor's Notes
- Cost - Almost no barriers to entry in delivering content Accessibility - anyone can produce social media with very little cost Timeliness - very little time lag vs traditional media. Ability to identify trending issues and gather primary data Nimbleness - easy to change information for updates and comments Targeting - can be more specific in targeting audience Interactivity/Intimacy - audience feels like they are a part the group. Increased customer satisfaction and trust. Improved employee morale
- Social Media risks can be generally categorized into risks to the organization and risks to employees or yourself Risks to the organization (e.g., Nestle/Motrin) – Loss of control of message – Employees accidentally leaking sensitive information about the organization (e g military Employees accidentally leaking sensitive information about the organization (e.g., military missions being cancelled due to soldiers posting sensitive data on social media) Risks to employees or yourself - Potential issues of loss of privacy – Ill-advised messages/photos on Facebook that get people in trouble (e.g., termination, not getting the job due to content on social media websites) – Applications on Social Media sites such as Facebook can potentially be embedded with pp p y malicious code to steal personal information, monitor usage, etc – Targeted attacks on Social Media websites due to the abundance of information they have (e.g., 2009 phishing attacks on Facebook by Russian hackers from servers in China and Latvia which led to thousands of personal accounts being hacked into)p g )