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Introduction aux médias sociaux--MRC de Rousillon

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Présentation intitulée «Introduction aux médias sociaux» présentée au comité des communicateurs de la MRC de Rousillon

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Introduction aux médias sociaux--MRC de Rousillon

  1. 1. MRC de Roussillon Introduction aux médias sociaux 17 juin 2011 emm-ess consultants emm-ess.com
  2. 2. Ordre du jour <ul><li>Portrait de la situation </li></ul><ul><li>Principales plateformes de médias sociaux </li></ul><ul><li>Usages, avantages, coûts et risques </li></ul><ul><li>Politique d’utilisation des médias sociaux </li></ul><ul><li>Impact dans le monde municipal </li></ul><ul><li>Fonctionnement de Facebook et Twitter </li></ul>emm-ess consultants emm-ess.com
  3. 3. D’abord, une citation… <ul><li>The future is already here; it's just not very evenly distributed. </li></ul><ul><li>William Gibson, 1993 </li></ul>emm-ess consultants emm-ess.com
  4. 4. Portrait de la situation emm-ess consultants emm-ess.com
  5. 5. Une définition <ul><li>Technologie en ligne </li></ul><ul><li>permettant: </li></ul><ul><ul><li>la création, le partage et l’échange de contenu généré par les utilisateurs et </li></ul></ul><ul><ul><li>l'interaction sociale entre eux </li></ul></ul>emm-ess consultants emm-ess.com
  6. 6. NETendances 2010 <ul><li>78 % des internautes québécois ont fréquenté ou contribué au contenu d’au moins un média social </li></ul><ul><li>Croissance des réseaux sociaux 2009-2010 : + 41 % </li></ul><ul><li>23 % des utilisateurs de médias sociaux interagissent avec des entreprises </li></ul>emm-ess consultants emm-ess.com
  7. 7. Principale source d’information <ul><li>Télévision: 63% </li></ul><ul><li>Presse écrite: 16% </li></ul><ul><li>Internet: 13% </li></ul><ul><li>Radio: 10% </li></ul><ul><li>Le Québec compte près de 815 000 internautes qui utilisent principalement le Web pour se tenir au courant de l'actualité. </li></ul>emm-ess consultants emm-ess.com
  8. 8. Social media revolution 2011 emm-ess consultants emm-ess.com
  9. 9. Conclusion <ul><li>Les médias sociaux sont incontournables… </li></ul><ul><li>… mais ils ne sont pas la panacée universelle. </li></ul><ul><li>Pas seulement Facebook et Twitter. </li></ul>emm-ess consultants emm-ess.com
  10. 10. Principaux plateformes de médias sociaux emm-ess consultants emm-ess.com
  11. 11. Six principales plateformes emm-ess consultants emm-ess.com
  12. 12. Facebook emm-ess consultants emm-ess.com
  13. 13. Facebook <ul><li>Médium: Texte, photos, vidéos, photos et calendrier d’événement </li></ul><ul><li>Abonnement: oui </li></ul><ul><li>Interaction: des « fans » peuvent mettre en ligne du contenu (textes, vidéos, photos et liens) sur le « mur » </li></ul><ul><li>Modération: les contenus peuvent être retirés </li></ul>emm-ess consultants emm-ess.com
  14. 14. Twitter emm-ess consultants emm-ess.com
  15. 15. Twitter <ul><li>Médium: Texte (limité à 140 caractères), Photos (rare) et Vidéos (très rare) </li></ul><ul><li>Abonnement: oui </li></ul><ul><li>Interaction: Abonnement réciproque, Répondre, « Retweeter », Liste, #FF </li></ul>emm-ess consultants emm-ess.com
  16. 16. YouTube emm-ess consultants emm-ess.com
  17. 17. YouTube <ul><li>Médium: vidéo seulement </li></ul><ul><li>Abonnement: oui </li></ul><ul><li>Interaction: Aime/Aime pas, Favori, Commentaires (Tous/Amis/Modéré/Non), Mise en ligne, Réponse vidéo, Partager via Facebook, Twitter, etc. </li></ul>emm-ess consultants emm-ess.com
  18. 18. Flickr emm-ess consultants emm-ess.com
  19. 19. Flickr <ul><li>Médium: photo seulement </li></ul><ul><li>Abonnement: oui </li></ul><ul><li>Interaction: Commentaires, Tags, Notes, Identification </li></ul><ul><li>Permission: Modérateur seulement, Vos amis et/ou famille, Vos contacts, ou Tout utilisateur) </li></ul>emm-ess consultants emm-ess.com
  20. 20. LinkedIn emm-ess consultants emm-ess.com
  21. 21. <ul><li>Médium: Texte </li></ul><ul><li>Abonnement: oui </li></ul><ul><li>Interaction: « Follow », « Connect », « Recommend », « Message » </li></ul><ul><li>Modération: les contenus peuvent être retirés </li></ul>emm-ess consultants emm-ess.com
  22. 22. Blogue emm-ess consultants emm-ess.com
  23. 23. Blogue <ul><li>Médium: illimité </li></ul><ul><li>Abonnement: oui </li></ul><ul><li>Interaction: commentaires </li></ul><ul><li>Modération: possible </li></ul>emm-ess consultants emm-ess.com
  24. 24. Une infinité de plateformes emm-ess consultants emm-ess.com
  25. 25. Wiki emm-ess consultants emm-ess.com
  26. 26. Usages, avantages, coûts, risques emm-ess consultants emm-ess.com
  27. 27. Usages <ul><li>Informer </li></ul><ul><li>Recueillir les commentaires </li></ul><ul><li>Encourager le partage d’information </li></ul><ul><li>Externaliser la cueillette d’information </li></ul>emm-ess consultants emm-ess.com
  28. 28. Avantages <ul><li>Facilité de mise en œuvre </li></ul><ul><li>Vitesse d’exécution </li></ul><ul><li>Agilité </li></ul><ul><li>Croissance </li></ul><ul><li>Collaboration </li></ul><ul><li>Précision (ciblage) </li></ul><ul><li>Interactivité/intimité </li></ul><ul><li>Coût </li></ul>emm-ess consultants emm-ess.com
  29. 29. Coûts <ul><li>Plateformes gratuites (ou freemium ) </li></ul><ul><li>Création de contenu spécifique (interne et/ou externe) </li></ul><ul><li>Gestion des outils et animation de communauté </li></ul><ul><li>Vigie ( monitoring ) </li></ul>emm-ess consultants emm-ess.com
  30. 30. Risques <ul><li>Risques institutionnels </li></ul><ul><ul><li>Perte de contrôle du message </li></ul></ul><ul><ul><li>Perte d’information confidentielle </li></ul></ul><ul><li>Risques individuels </li></ul><ul><ul><li>Enjeux de vie privée </li></ul></ul><ul><ul><li>Messages inappropriés </li></ul></ul><ul><ul><li>Virus </li></ul></ul><ul><ul><li>Phishing (hameçonnage) </li></ul></ul>emm-ess consultants emm-ess.com
  31. 31. Risques emm-ess consultants emm-ess.com
  32. 32. Risques emm-ess consultants emm-ess.com
  33. 33. Comment réduire les risques? emm-ess consultants emm-ess.com
  34. 34. Comment réduire les risques? <ul><li>Avant de commencer! </li></ul>emm-ess consultants emm-ess.com
  35. 35. Buts et objectifs <ul><li>Pour la ville </li></ul><ul><li>Pour le service </li></ul><ul><li>Pour les employés </li></ul><ul><li>Pour les citoyens </li></ul><ul><li>Mesures de succès </li></ul>emm-ess consultants emm-ess.com
  36. 36. Culture organisationnelle <ul><li>Leadership </li></ul><ul><li>Gestion du changement </li></ul><ul><li>Apôtres ( evangelists ) </li></ul><ul><li>Ouverture </li></ul><ul><li>Recherche de bénéfices mutuels </li></ul>emm-ess consultants emm-ess.com
  37. 37. Processus d’affaire <ul><li>Escalation des problèmes </li></ul><ul><li>Automatisation </li></ul><ul><li>Gestion de l’information </li></ul>emm-ess consultants emm-ess.com
  38. 38. Technologies <ul><li>Choix des plateformes </li></ul><ul><li>Intégration </li></ul><ul><li>Formation </li></ul><ul><li>Adoption </li></ul><ul><li>Mise à jour </li></ul>emm-ess consultants emm-ess.com
  39. 39. Gouvernance <ul><li>Meilleures pratiques </li></ul><ul><li>Politiques internes </li></ul><ul><li>Gestion des comptes </li></ul><ul><li>Supervision et imputabilité </li></ul>emm-ess consultants emm-ess.com
  40. 40. Ne pas trop en faire emm-ess consultants emm-ess.com
  41. 41. Surveillance et sanctions <ul><li>Je ne suis pas un avocat mais… </li></ul><ul><li>Un droit de surveillance des employés est reconnu à l’employeur, mais celui-ci est limité et variable selon l’emploi, la nature de l’information et le contexte. </li></ul><ul><li>La liberté d’expression et le droit à la vie privée existent, mais ils sont balisés par le devoir de loyauté et plusieurs autres dispositions légales. </li></ul>emm-ess consultants emm-ess.com
  42. 42. L'impact des médias sociaux dans le monde municipal emm-ess consultants emm-ess.com
  43. 43. Châteauguay emm-ess consultants emm-ess.com
  44. 44. Châteauguay emm-ess consultants emm-ess.com
  45. 45. Châteauguay emm-ess consultants emm-ess.com
  46. 46. Horaire des services, Enid, OK emm-ess consultants emm-ess.com
  47. 47. Tourisme Sainte-Adèle emm-ess consultants emm-ess.com
  48. 48. Commission d’urbanisme de Seattle emm-ess consultants emm-ess.com
  49. 49. Région de Roanoke, Virginie emm-ess consultants emm-ess.com
  50. 50. Tourisme, St. Charles, MO emm-ess consultants emm-ess.com
  51. 51. Nouveaux Services, Cambridgeshire County, UK emm-ess consultants emm-ess.com
  52. 52. Nouvelle route, Bend, OR emm-ess consultants emm-ess.com
  53. 53. Politique d’urbanisme, Laval, QC emm-ess consultants emm-ess.com
  54. 54. Projet de piste cyclable, Québec, QC emm-ess consultants emm-ess.com
  55. 55. MRC de Roussillon emm-ess consultants emm-ess.com
  56. 56. Fonctionnement de Facebook et Twitter emm-ess consultants emm-ess.com
  57. 57. Questions <ul><li>Marc Snyder </li></ul><ul><li>emm-ess consultants </li></ul><ul><li>http://emm-ess.com </li></ul><ul><li>514 244-5228 </li></ul>emm-ess consultants emm-ess.com

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