INSEEC Conference Vinexpo 2011

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How wine professionals can use the online wine guide Vinogusto.com in order to gain online visibility and sell more wine

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INSEEC Conference Vinexpo 2011

  1. 1.   @MarcRoisin Gain online visibility & sell more wines
  2. 2. The double opportunity Page 2 Vinogusto.com Best wine recommendations come from friends & family   Wine professionals want to use the Internet to gain online visibility and sell more wine    
  3. 3. The solution : an online wine guide Page 2 Vinogusto.com <ul><ul><li>Helps wine consumers to find the right wine for any occasion, based on user reviews and geographical location 500k visits/month - #1 Wine website in Europe </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Helps wine professionnals to gain online visibility and sell more wines 220k wines, 250k wine offers, 75k adresses </li></ul></ul><ul><li>  </li></ul>
  4. 4. Internet & wine Page 2 Vinogusto.com <ul><ul><li>#1 source of information </li></ul></ul><ul><ul><ul><li>Users don’t pay easely </li></ul></ul></ul><ul><ul><li>Better wine recommendations </li></ul></ul><ul><ul><ul><li>Consumer experience + Expert reviews </li></ul></ul></ul><ul><ul><ul><li>Geographical location & availability </li></ul></ul></ul><ul><ul><ul><li>Social network => choose who you trust </li></ul></ul></ul><ul><ul><li>ROBO </li></ul></ul><ul><ul><li>  Can help to sell more wine </li></ul></ul><ul><ul><ul><li>Bridge online and offline worlds </li></ul></ul></ul><ul><ul><ul><li>Get exposure where potential consumers are </li></ul></ul></ul>
  5. 5. Vinogusto for the consumers Page 2 Vinogusto.com <ul><ul><li>Choose and find your wines </li></ul></ul><ul><ul><ul><li>Combines consumer & expert reviews </li></ul></ul></ul><ul><ul><ul><li>Takes geographical location into account </li></ul></ul></ul><ul><ul><li>Keep track of your wine experiences </li></ul></ul><ul><ul><li>Discover new wines and places </li></ul></ul><ul><ul><li>Meet other wine consumers and share good tips  </li></ul></ul>
  6. 7. Vinogusto to share and gain exposure Page 2 Vinogusto.com <ul><ul><li>Choose and find your wines </li></ul></ul><ul><ul><ul><li>Combines consumer & expert reviews </li></ul></ul></ul><ul><ul><ul><li>Takes geographical location into account </li></ul></ul></ul><ul><ul><li>Keep track of your wine experiences </li></ul></ul><ul><ul><li>Discover new wines and places </li></ul></ul><ul><ul><li>Meet other wine consumers and share good tips  </li></ul></ul>
  7. 8. Vinogusto for wineries   Page 4 Vinogusto.com
  8. 9. Vinogusto for wine merchants   Page 4 Vinogusto.com
  9. 10. Vinogusto advantages <ul><li>New generation of wine consumers </li></ul><ul><li>Gives exposure even if not famous yet </li></ul><ul><li>Consumers trust their network </li></ul><ul><li>Easy start for your online presence </li></ul>Page 5 Vinogusto.com
  10. 11. Next steps <ul><li>Consolidation with similar websites </li></ul><ul><li>improved content quality for consumers </li></ul><ul><li>more exposure for wine professionals </li></ul><ul><li>Vinogusto.com + Adegga.com as from 1st of September </li></ul><ul><li>Strategic partnerships with traditional wine guides </li></ul><ul><li>Use of the wine unique identifier AVIN in order to facilitate date exchange </li></ul>Page 5 Vinogusto.com
  11. 12. Questions ? Page 5 Vinogusto.com
  12. 13. Page 11 Vinogusto.com

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