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Techniques for dealing with advertising clients assessment brief

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Techniques for dealing with advertising clients assessment brief

  1. 1. Monday, 16 May 2011
  2. 2. EFFECTIVE TECHNIQUES FOR DEALING WITH ADVERTISING CLIENTS ASSESSMENT BRIEF STICK MEN HAS EARNED A REPUTATION FOR CREATING WORK THAT STICKS. CARROLL & LOWRY’S FIRST LIVE TV COMMERCIAL BROUGHT TOGETHER SHE-WEE AND BRITA WATER FILTERS AND IGNITED A NEW TREND IN SELF- SUSTAINABILITY. THEIR IDEA OF USING DONALD TRUMP’S WIG TO SELL HOUSE INSURANCE SPARKED THE INTEREST OF HOLLYWOOD, SPAWNED A BILLION DOLLAR FRANCHISE AND RELAUNCHED TWIGGY’S CAREER.Monday, 16 May 2011
  3. 3. EFFECTIVE TECHNIQUES FOR DEALING WITH ADVERTISING CLIENTS ASSESSMENT BRIEF STICK MEN ARE EARNING THEMSELVES A BIT OF A REPUTATION AS MAVERICKS. BEING CLEVER CHAPS, CARROLL & LOWRY KNOW THAT THEY NEED A BIT OF ORDER IN THEIR AGENCY TO HELP BALANCE THE CHAOS. THEY NEED YOU TO COME UP WITH SOME RULES TO KEEP THINGS TIGHT IN THE AGENCY, SO THAT THEY HAVE THE FREEDOM TO BE LOOSE. THAT’S THE FIRST PART OF YOUR BRIEF. YOU ARE WORKING ON YOUR OWN ON THIS BRIEF.Monday, 16 May 2011
  4. 4. EFFECTIVE TECHNIQUES FOR DEALING WITH ADVERTISING CLIENTS ASSESSMENT BRIEF THERE ARE SIX LINES OF ASSESSMENT CRITERIA IN THIS UNIT, BUT YOU ONLY NEED TO WORK ON ONE UNIT - FOR NOW. MAKE SURE YOU KNOW WHICH UNIT YOU ARE WORKING ON. CREATE A TWO-MINUTE PRESENTATION THAT HELPS STICK MEN TO COME ACROSS WELL WITH CLIENTS - AND SUGGEST SOME RULES THAT WILL HELP THE AGENCY PROSPER. UPLOAD YOUR WORK TO THE URL ON THE WHITEBOARD BEFORE 5 PM ON FRIDAY 20TH MAY BY POSTING A LINK TO EITHER; YOUTUBE / SLIDE-SHARE / PREZI. (DO NOT EMBED)Monday, 16 May 2011
  5. 5. EFFECTIVE TECHNIQUES FOR DEALING WITH ADVERTISING CLIENTS ASSESSMENT BRIEF ANA / LEWIS / EMMANUEL / CHARLIE RESEARCH ANY AGENCY CONNECTED TO THE SCHOOL, AND EXPLAIN WHAT HIERARCHIES AND PROCESSES THEY HAVE IN PLACE FOR COMMUNICATING TO CLIENTS. NATHAN / MAR / CORRYN / COOPER WORK WITH MENTORS TO CREATE A COMMUNICATIONS PLAN FOR STICK MEN TO PUT IN PLACE.Monday, 16 May 2011
  6. 6. EFFECTIVE TECHNIQUES FOR DEALING WITH ADVERTISING CLIENTS ASSESSMENT BRIEF HILMI / ALEX M / OLIVER / SAM FIND OUT THE CLIENT’S PERSPECTIVE. WHAT DO THEY SAY MAKES A GOOD AGENCY/CLIENT RELATIONSHIP? DAN M / JACK M / TOM H / MATTHEW WHAT DIFFERENT COMMUNICATION METHODS ARE THERE? WHAT DIFFERENT CONSULTING STYLES ARE THERE? WHAT DO YOU RECOMMEND WOULD BE APPROPRIATE FOR STICK MEN TO USE ON THEIR BIGGEST CLIENT? (MAKE UP THEIR BIGGEST CLIENT!!)Monday, 16 May 2011
  7. 7. EFFECTIVE TECHNIQUES FOR DEALING WITH ADVERTISING CLIENTS ASSESSMENT BRIEF CAROLINA / THOMAS E / JON / DAN W EXPLAIN HOW TO MANAGE CLIENT CONFIDENTIALITY. HOW DO WE MAKE IT EVERYONE’S RESPONSIBILITY? WHY IS IT SO IMPORTANT? RORY / JENNI / VICTORIA / ALEX L HELP STICK MEN WORK OUT HOW TO NEGOTIATE BETTER. LET THEM KNOW WHAT NEGOTIATION TECHNIQUES ARE OUT THERE. RECOMMEND A FEW.Monday, 16 May 2011
  8. 8. EFFECTIVE TECHNIQUES FOR DEALING WITH ADVERTISING CLIENTS ASSESSMENT BRIEF ALL WORK MUST BE UPLOADED TO THE WIKI BEFORE 5 PM ON FRIDAY 20 TH MAY. YOU MUST REVIEW ALL WORK UPLOADED BEFORE TOWN HALL ON MONDAY 23 RD MAY. DON’T FORGET TO INCLUDE YOUR NAME THIS TIME!Monday, 16 May 2011

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