SEO 101 What is SEO? A Vancouver Agency Explains


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It’s all about creating a relevant and credible online presence to help you:

* stand out against your competition
* get more local business
* drive qualified traffic to your site
* build your brand
* make you more money online

Find out in the most understandable terms... What is SEO?

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SEO 101 What is SEO? A Vancouver Agency Explains

  1. 1. SEO 101 What you need to know to get on Google’s good side January 24, 2012 Copyright Mass Media Marketing 2012
  2. 2. SEO = search engine optimization <ul><li>But what exactly is SEO?? </li></ul>January 24, 2012
  3. 3. Before we answer that <ul><li>It’s important to know what SEO is NOT… </li></ul>January 24, 2012
  4. 4. SEO is not: <ul><li>magic </li></ul><ul><li>a money pit </li></ul><ul><li>just for the “big guys” </li></ul>January 24, 2012
  5. 5. SEO is: how Google ranks your presence online <ul><li>Think of it as </li></ul><ul><li>“ The Google of Oz” </li></ul><ul><li>with a wizard behind a wall. </li></ul><ul><li>Google has a well-kept secret formula (algorithm) to rank websites by how relevant they are to what people are searching for. </li></ul><ul><li>This top secret process weeds out fake sites, spammers and yes, even legitimate businesses with very little presence or interaction online. </li></ul>January 24, 2012
  6. 6. SEO is many things <ul><li>It’s all about creating a relevant and credible online presence to help you: </li></ul><ul><li>stand out against your competition </li></ul><ul><li>get more local business </li></ul><ul><li>drive qualified traffic to your site </li></ul><ul><li>build your brand </li></ul><ul><li>make you more money online </li></ul>January 24, 2012
  7. 7. What are the chances your [ fill in the blank ] is an SEO expert? <ul><li>neighbour </li></ul><ul><li>friend of a friend </li></ul><ul><li>developer </li></ul><ul><li>designer </li></ul><ul><li>cousin’s (unemployed) ex-boyfriend’s barista’s brother-in-law’s neighbour </li></ul><ul><li>Answer: </li></ul><ul><li>Slim to none </li></ul>January 24, 2012
  8. 8. <ul><li>onpage and offpage SEO </li></ul><ul><li>inbound, authoritative links </li></ul><ul><li>social media mentions </li></ul><ul><li>landing page elements </li></ul><ul><li>lots of fresh and unique content </li></ul><ul><li>video and more </li></ul>SEO has evolved <ul><li>It’s not just meta tags and other geek-speak thingies anymore. </li></ul>January 24, 2012
  9. 9. White hat vs. Black hat SEO January 24, 2012
  10. 10. <ul><li>Black hat SEO </li></ul><ul><li>is holistic </li></ul><ul><li>organic </li></ul><ul><li>gets results that last! </li></ul><ul><li>White hat SEO </li></ul><ul><li>breaks rules </li></ul><ul><li>is unethical </li></ul><ul><li>gets results fast … </li></ul><ul><li>then your site can be banned and shut down, leaving you in a worse position. (i.e. JC Penny… Google it) </li></ul>January 24, 2012
  11. 11. How does your SEO strategy stack up? January 24, 2012
  12. 12. Take the quiz <ul><li>Are you getting the results you want? </li></ul><ul><li>Are you getting your money’s worth? </li></ul><ul><li>Do you know what impression you’re making online? </li></ul><ul><li>If you answered no to any of these questions… </li></ul>January 24, 2012
  13. 13. You should find out if you’re on Google’s good side. January 24, 2012
  14. 14. Get an SEO audit <ul><li>Learn how Google is ranking your presence and if your site can be improved to generate more calls, leads, sales, etc. </li></ul><ul><li>basic SEO Audit: $200 </li></ul><ul><li>Social Media Audit: $200 </li></ul><ul><li>SEO & Social Media Audit: $375 </li></ul><ul><li>SEO & Website Audit: $500 </li></ul><ul><li>We are Google Analytics Certified social media experts with 20+ years’ digital marketing expertise. </li></ul>January 24, 2012
  15. 15. SEO is a marketing strategy with results you can measure <ul><li>Two things to think about: </li></ul><ul><li>Google changes its SEO algorithm all the time. This means an ongoing SEO maintenance will keep you on top. </li></ul><ul><li>½ page Yellow Pages ad costs $15,000 per year. (And when was the last time you used the Yellow Pages to find a business?) </li></ul>January 24, 2012
  16. 16. SEO packages: January 24, 2012 <ul><li>Get one of our SEO Audits and get a discount off any Mass Media Marketing SEO package from $50-$200 </li></ul><ul><li>(with 6-month commitment) . </li></ul><ul><li>Business Level $825 set up + $180/month </li></ul><ul><li>Management Level $1,126 set up + $225/month </li></ul><ul><li>Executive Level $1,800 set up + $450/month </li></ul>We’ll make you shine online. Call us at 604-707-9470 Email: [email_address]