Qualifying List Buys

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Questions to ask when buying a list. emails, other data.

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Qualifying List Buys

  1. 1. QUESTIONS TO ASK WHEN QUALIFYING LIST BUYS http://ca.linkedin.com/in/marcjoffe – Feel free to connect with me on LinkedIn! 7/2/2006 Before you buy a list (email/mailing) from a List Broker, here are some of the questions to ask… 1. WHAT IS THE OPEN RATE? BOUNCES? 2. IS THAT GUARANTEED FOR MAKE GOOD PURPOSES? 3. HOW IS THE LIST SCRUBBED? 4. HOW FAST IS LIST GROWING? 5. WHERE DID THE NAMES COME FROM? WHICH SITES; DATES a. DOUBLE OPT IN? 6. HOW MANY ON THE LIST NOW? 7. HOW OLD IS THE LIST? 8. HOW OFTEN DO USERS RECEIVE MAIL FROM LIST? 9. HOW OFTEN IS IT USED FOR WHAT WE NEED IT FOR? 10. WHAT IS THE DEMOGRAPHIC AND GEOGRAPHIC BREAKDOWN INFORMATION? 11. IS THERE A VOLUME DISCOUNT? *Information purposes only Informational purposes only

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