What's your Brand DNA?

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These slides represent a summary of the presentation by Ross Smith of www.mindshelf.com on helping companies identify, create and bring to life their brand dna.

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What's your Brand DNA?

  1. 1. Tools to help you Identify Your Brand DNA Adapted from Presentation by Ross Smith www.mindshelf.com By: Marc Binkley www.marcbinkleymarketing.blogspot.com
  2. 2. Brand Squares <ul><li>A brand is a promise. So what’s yours? </li></ul><ul><li>Fill in each of the Brand Squares with 10 words or less from </li></ul><ul><ul><li>Consumers point of view </li></ul></ul><ul><ul><li>From your point of view </li></ul></ul><ul><ul><li>From your staff’s point of view </li></ul></ul><ul><li>Identify key words </li></ul><ul><li>Use key words to develop one sentence about your brand and your unique value to the client </li></ul>
  3. 3. Brand Squares 3. Why do you do it? 4. Why do you do it better? 2. Who do you do it for? 1. What do you Do?
  4. 4. Len Potts Theory <ul><li>There is no such place as a market. A market is simply a group of consumers who share a common problem or desire. If you can show them that you can solve their problem, at a price they’re willing to pay – then you have a market </li></ul>
  5. 5. Len Potts – 4 tough Questions <ul><li>Who are we talking to and what is their problem? </li></ul><ul><li>What is the one thing we want to say to them? </li></ul><ul><li>Why should they believe us? </li></ul><ul><li>How do you want them to ‘feel’ about you? </li></ul>

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