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How To Do a Business Pitch


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Whether it’s a presentation, a board style pitch or just a one – on – one meeting, pitching for new business can be difficult, especially in this economic climate.

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How To Do a Business Pitch

  1. 1. How to do a business pitchThe Dos and Don’ts
  2. 2. Whether it’s a presentation, a board style pitchor just a one – on – one meeting, pitching fornew business can be difficult, especially in thiseconomic climate.We’ve compiled a key Dos and Don’ts list to helpyou deliver a winning business pitch every time.
  3. 3. Do……your research Know your target inside out. Research everything from their products and services to their working culture and values. Find out what exactly they want from a supplier: a long-term relationship, someone to integrate into their culture, a outsourced expert… Anticipate what it is they want and prove you can do it.
  4. 4. Do…… memorise the agenda Make sure you know exactly what to expect from the meeting, even if it doesn’t end up running to plan. Identify whether all points have been covered and where you need to fill in the gaps.
  5. 5. Do…… be confident Confidence can be hard to find sometimes, particularly when you are stood in front of company doing a pitch. Tame your nerves by preparing and truly understanding your numbers, your offering and what unique selling points you provide.
  6. 6. Do…… know your goals and allowroom for negotiation It’s important to have a clear idea of what it is you want to achieve and how much you are prepared to sell it for. It is rare that a negotiation doesn’t happen, therefore you need to have some room for manoeuvre.
  7. 7. Do…… make a great first impression Everyone has heard it before but it is true, it only takes one bad first impression to ruin a deal. Make sure you are wearing suitable clothes and look the part.
  8. 8. Don’t…… undervalue yourself Sometimes it is better not to have a sale than to undersell your products. Walk into the room knowing your own value and accept nothing less than what you know you’re worth.
  9. 9. Don’t…… hard sell Times have changed and it is no longer acceptable to go in and do a hard sell. Change your approach and make it more empathetic. Create a rapport, generate a relationship and build from there.
  10. 10. Don’t…… deviate from the point Time is money and that is your goal. Waffling takes up time and will not be welcomed by those receiving your pitch. Stick to delivering the facts and creating a successful working relationship.
  11. 11. The secrets to sales pitch success: What do they want from me at this meeting? Why do I want to be at this meeting? What is the agenda? Can I detect a hidden agenda? What is my bottom line position?
  12. 12. The secrets to sales pitch success: What will I be happy to get out of the meeting? Where am I willing to negotiate to? What are my best skills and how to they relate to this pitch? Do I understand the culture of this company and the people I am presenting to?
  13. 13. For more tips, careers advice, and the latest director jobs opportunities visit