Choosing your niche in network marketing

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Learn to choose your own niche for network and social marketing.

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Choosing your niche in network marketing

  1. 1. “Find and Feed” by Maralyn Dyck pmdyck@gmail.com
  2. 2. Niche – A clearly definable group of people with mutual  interests and needs. 2 5/8/2009 pmdyck@gmail.com
  3. 3. Niche – A clearly definable group of people with mutual  interests and needs. Niche, target market and subcategory can be used  interchangeably. 3 5/8/2009 pmdyck@gmail.com
  4. 4. Niche – A clearly definable group of people with mutual  interests and needs. Niche, target market and subcategory can be used  interchangeably. A niche fits under the umbrella of a category or market. It is  more segmented and unique. EG Products are a market; one product line is a niche. 4 5/8/2009 pmdyck@gmail.com
  5. 5. Niche – A clearly definable group of people with mutual  interests and needs. Niche, target market and subcategory can be used  interchangeably. A niche fits under the umbrella of a category or market. It is  more segmented and unique. EG Products are a market; one product line is a niche. Subniche means being further defined.  EG A Skin Care System niche: An inidividual item in the Skin Care System would be a subniche. Your sales presentation would include all the subniches in your Skin Care System. 5 5/8/2009 pmdyck@gmail.com
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  7. 7. What is a common marketing mistake when someone wants  to promote a really great product? They rush right out and start promoting that product as fast and furious as they can! pmdyck@gmail.com 7 5/8/2009
  8. 8. What is a common marketing mistake when someone  wants to promote a really great product? They rush right out and start promoting that product as fast and furious as they can! What should they do instead?  They should pick the right audience and qualify their prospects! pmdyck@gmail.com 8 5/8/2009
  9. 9. What is a common marketing mistake when someone  wants to promote a really great product? They rush right out and start promoting that product as fast and furious as they can! What should they do instead?  They should pick the right audience and qualify their prospects! “Nothing will determine your long term success more than the ability to pick the right audience and qualify your prospects.” - Ann Sieg pmdyck@gmail.com 9 5/8/2009
  10. 10. What is a common marketing mistake when someone wants  to promote a really great product? They rush right out and start promoting that product as fast and furious as they can! What should they do instead?  They should pick the right audience and qualify their prospects! “Nothing will determine your long term success more than the ability to pick the right audience and qualify your prospects.” - Ann Sieg They need to step back and take an objective look at what they are promoting and make sure they are promoting the right product to the right audience. pmdyck@gmail.com 10 5/8/2009
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  12. 12. The importance of uniqueness and differentiation  What are some of the things you can do to stand out from  the crowd and why would you need to do this? pmdyck@gmail.com 12 5/8/2009
  13. 13. The importance of uniqueness and differentiation  What are some of the things you can do to stand out from  the crowd and why would you need to do this? If you are in a very competitive business, such as MLMs, you  need to find a way to brand yourself, make yourself stand out and be noticed so that people can find you. pmdyck@gmail.com 13 5/8/2009
  14. 14. The importance of uniqueness and differentiation  What are some of the things you can do to stand out from  the crowd and why would you need to do this? If you are in a very competitive business, such as MLMs, you  need to find a way to brand yourself, make yourself stand out and be noticed so that people can find you. You can do this by packaging it differently, by giving it a  different spin or by targeting a very unique niche within your business. pmdyck@gmail.com 14 5/8/2009
  15. 15. The importance of uniqueness and differentiation  What are some of the things you can do to stand out from  the crowd and why would you need to do this? If you are in a very competitive business, such as MLMs, you  need to find a way to brand yourself, make yourself stand out and be noticed so that people can find you. You can do this by packaging it differently, by giving it a  different spin or by targeting a very unique niche within your business. You have to stand out! People need to know why your  product is better than everyone else’s. What do you have to offer that is different from the crowd? pmdyck@gmail.com 15 5/8/2009
  16. 16. How can this be done?  You need to discover your best avatar! An avatar is your best  possible prospect, one who fits your niche and needs what you offer. pmdyck@gmail.com 16 5/8/2009
  17. 17. How can this be done?  You need to discover your best avatar! An avatar is your best  possible prospect, one who fits your niche and needs what you offer. You need to be their solution provider!  pmdyck@gmail.com 17 5/8/2009
  18. 18. How can this be done?  You need to discover your best avatar! An avatar is your best  possible prospect, one who fits your niche and needs what you offer. You need to be their solution provider!  One of the highest skill sets you can master is emotional  intelligence. pmdyck@gmail.com 18 5/8/2009
  19. 19. How can this be done?  You need to discover your best avatar! An avatar is your best  possible prospect, one who fits your niche and needs what you offer. You need to be their solution provider!  One of the highest skill sets you can master is emotional  intelligence. Emotional intelligence is a highly intuitive ability to be aware  of the other person’s wants and needs and finding ways for those to be positively expressed for the mutual benefit of both parties. pmdyck@gmail.com 19 5/8/2009
  20. 20. How can this be done?  You need to discover your best avatar! An avatar is your best  possible prospect, one who fits your niche and needs what you offer. You need to be their solution provider!  One of the highest skill sets you can master is emotional  intelligence. Emotional intelligence is a highly intuitive ability to be aware  of the other person’s wants and needs and finding ways for those to be positively expressed for the mutual benefit of both parties. “Make an offer that meets a deep need or solves a perplexing problem, understands their doubts, sympathizes with their resistance, answers their questions honestly.” - Master Copywriter John Carlton pmdyck@gmail.com 20 5/8/2009
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  22. 22. You need to make yourself of value to them!  pmdyck@gmail.com 22 5/8/2009
  23. 23. You need to make yourself of value to them!  You can do this by positioning yourself as an ally and trusted  advisor. pmdyck@gmail.com 23 5/8/2009
  24. 24. You need to make yourself of value to them!  You can do this by positioning yourself as an ally and trusted  advisor. Learn to listen to your prospect, empathize with them and  help them solve their wants and needs. Be real and genuine. pmdyck@gmail.com 24 5/8/2009
  25. 25. You need to make yourself of value to them!  You can do this by positioning yourself as an ally and trusted  advisor. Learn to listen to your prospect, empathize with them and  help them solve their wants and needs. Be real and genuine. Provide training and help them build their business their way,  not yours! Think of what is best for them, not what is best for you. pmdyck@gmail.com 25 5/8/2009
  26. 26. You need to make yourself of value to them!  You can do this by positioning yourself as an ally and trusted  advisor. Learn to listen to your prospect, empathize with them and  help them solve their wants and needs. Be real and genuine. Provide training and help them build their business their way,  not yours! Think of what is best for them, not what is best for you. By becoming a trusted advisor you are over halfway to closing  with your prospect. Once they trust you, they will listen to you, knowing that you really care about what they want and need. pmdyck@gmail.com 26 5/8/2009
  27. 27. You need to make yourself of value to them!  You can do this by positioning yourself as an ally and trusted  advisor. Learn to listen to your prospect, empathize with them and  help them solve their wants and needs. Be real and genuine. Provide training and help them build their business their way,  not yours! Think of what is best for them, not what is best for you. By becoming a trusted advisor you are over halfway to closing  with your prospect. Once they trust you, they will listen to you, knowing that you really care about what they want and need. It is our responsibility to show the prospect that we are  worthy of their time and attention, not the other way around! pmdyck@gmail.com 27 5/8/2009
  28. 28. What is a message to market match?  pmdyck@gmail.com 28 5/8/2009
  29. 29. What is a message to market match?  Often times the delivery and the customer experience is  more important than the product itself. pmdyck@gmail.com 29 5/8/2009
  30. 30. What is a message to market match?  Often times the delivery and the customer experience is  more important than the product itself. When you have a particular need and someone responds  with something that meets that particular need, how do you feel? pmdyck@gmail.com 30 5/8/2009
  31. 31. What is a message to market match?  Often times the delivery and the customer experience is  more important than the product itself. When you have a particular need and someone responds  with something that meets that particular need, how do you feel? That is what happens when your message matches the  need of your prospect. They will listen tentatively and there will be a good chance your prospect will purchase through you. You have gained their trust and respect. pmdyck@gmail.com 31 5/8/2009
  32. 32. What is a message to market match?  Often times the delivery and the customer experience is  more important than the product itself. When you have a particular need and someone responds  with something that meets that particular need, how do you feel? That is what happens when your message matches the  need of your prospect. They will listen tentatively and there will be a good chance your prospect will purchase through you. You have gained their trust and respect. Pay close attention to the messages you give and the  responses you receive and learn from them. pmdyck@gmail.com 32 5/8/2009
  33. 33. Why is it effective?  pmdyck@gmail.com 33 5/8/2009
  34. 34. Why is it effective?  It triggers an emotional response and lessens the  objections that they might have raised. (We will deal with objections in another series of lessons.) pmdyck@gmail.com 34 5/8/2009
  35. 35. Why is it effective?  It triggers an emotional response and lessens the  objections that they might have raised. (We will deal with objections in another series of lessons.) Be mindful of how you project your messages in ALL  your communications. pmdyck@gmail.com 35 5/8/2009
  36. 36. Why is it effective?  It triggers an emotional response and lessens the  objections that they might have raised. (We will deal with objections in another series of lessons.) Be mindful of how you project your messages in ALL  your communications. Start with the person’s point of reference, not your own.  pmdyck@gmail.com 36 5/8/2009
  37. 37. Why is it effective?  It triggers an emotional response and lessens the  objections that they might have raised. (We will deal with objections in another series of lessons.) Be mindful of how you project your messages in ALL  your communications. Start with the person’s point of reference, not your own.  Stop long enough to wonder what challenges the other  person may be facing and be willing to at least look at it from their point of view. pmdyck@gmail.com 37 5/8/2009
  38. 38. Why is it effective?  pmdyck@gmail.com 38 5/8/2009
  39. 39. Why is it effective?  It triggers an emotional response and lessens the  objections that they might have raised. (We will deal with objections in another series of lessons.) pmdyck@gmail.com 39 5/8/2009
  40. 40. Why is it effective?  It triggers an emotional response and lessens the  objections that they might have raised. (We will deal with objections in another series of lessons.) Be mindful of how you project your messages in ALL  your communications. pmdyck@gmail.com 40 5/8/2009
  41. 41. Why is it effective?  It triggers an emotional response and lessens the  objections that they might have raised. (We will deal with objections in another series of lessons.) Be mindful of how you project your messages in ALL  your communications. Start with the person’s point of reference, not your own.  pmdyck@gmail.com 41 5/8/2009
  42. 42. Why is it effective?  It triggers an emotional response and lessens the  objections that they might have raised. (We will deal with objections in another series of lessons.) Be mindful of how you project your messages in ALL  your communications. Start with the person’s point of reference, not your own.  Stop long enough to wonder what challenges the other  person may be facing and be willing to at least look at it from their point of view. pmdyck@gmail.com 42 5/8/2009
  43. 43. Why is it effective?  It triggers an emotional response and lessens the  objections that they might have raised. (We will deal with objections in another series of lessons.) Be mindful of how you project your messages in ALL  your communications. Start with the person’s point of reference, not your own.  Stop long enough to wonder what challenges the other  person may be facing and be willing to at least look at it from their point of view. Often times the delivery and the customer experience is  more important than the product itself. pmdyck@gmail.com 43 5/8/2009
  44. 44. Learn to advocate their point of view even though you  disagree with them and have a different point of view. 44 5/8/2009 pmdyck@gmail.com
  45. 45. Learn to advocate their point of view even though you  disagree with them and have a different point of view. This will help you become a more effective  communicator. 45 5/8/2009 pmdyck@gmail.com
  46. 46. Learn to advocate their point of view even though you  disagree with them and have a different point of view. This will help you become a more effective  communicator. Are you empathetic towards other people’s needs or do  you just brush them off as being insignificant? 46 5/8/2009 pmdyck@gmail.com
  47. 47. Learn to advocate their point of view even though you  disagree with them and have a different point of view. This will help you become a more effective  communicator. Are you empathetic towards other people’s needs or do  you just brush them off as being insignificant? Have you solved a problem that other people are  wanting solved? Share it. 47 5/8/2009 pmdyck@gmail.com
  48. 48. Learn to advocate their point of view even though you  disagree with them and have a different point of view. This will help you become a more effective  communicator. Are you empathetic towards other people’s needs or do  you just brush them off as being insignificant? Have you solved a problem that other people are  wanting solved? Share it. Be aware of the experiences and information that you  learn from others and seek to emulate them. 48 5/8/2009 pmdyck@gmail.com
  49. 49. Learn to advocate their point of view even though you  disagree with them and have a different point of view. This will help you become a more effective  communicator. Are you empathetic towards other people’s needs or do  you just brush them off as being insignificant? Have you solved a problem that other people are  wanting solved? Share it. Be aware of the experiences and information that you  learn from others and seek to emulate them. Learn to save and archive information in order to create  a library of material that does a good job of building trust and customer advocacy. 49 5/8/2009 pmdyck@gmail.com
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  51. 51. Working the phone is one of the best ways to get to  know your prospect/customer at an intimate level. pmdyck@gmail.com 51 5/8/2009
  52. 52. Working the phone is one of the best ways to get to  know your prospect/customer at an intimate level. Observe social interaction on the web that helps  you identify needs and challenges of a developing niche. pmdyck@gmail.com 52 5/8/2009
  53. 53. Working the phone is one of the best ways to get to know  your prospect/customer at an intimate level. Observe social interaction on the web that helps you identify  needs and challenges of a developing niche. Do a Google search for forums, discussion boards or groups  related to your chosen niche. (Be sure to put “forums”, “groups”, “discussion boards” in quotes.) 53 5/8/2009 pmdyck@gmail.com
  54. 54. Observe social interaction on the web that helps you identify  needs and challenges of a developing niche. 54 5/8/2009 pmdyck@gmail.com
  55. 55. Observe social interaction on the web that helps you identify  needs and challenges of a developing niche. Do a Google search for forums, discussion boards or groups  related to your chosen niche. (Be sure to put “forums”, “groups”, “discussion boards” in quotes.) 55 5/8/2009 pmdyck@gmail.com
  56. 56. Observe social interaction on the web that helps you identify  needs and challenges of a developing niche. Do a Google search for forums, discussion boards or groups  related to your chosen niche. (Be sure to put “forums”, “groups”, “discussion boards” in quotes.) If very few mention your chosen niche, change niches. You  want an active niche that does not have too many people providing competition. 56 5/8/2009 pmdyck@gmail.com
  57. 57. Observe social interaction on the web that helps you identify  needs and challenges of a developing niche. Do a Google search for forums, discussion boards or groups  related to your chosen niche. (Be sure to put “forums”, “groups”, “discussion boards” in quotes.) If very few mention your chosen niche, change niches. You  want an active niche that does not have too many people providing competition. Often times it is the intangibles of tone, voice and delivery of  customer experience that will have the highest consideration. 57 5/8/2009 pmdyck@gmail.com
  58. 58. Observe social interaction on the web that helps you identify  needs and challenges of a developing niche. Do a Google search for forums, discussion boards or groups  related to your chosen niche. (Be sure to put “forums”, “groups”, “discussion boards” in quotes.) If very few mention your chosen niche, change niches. You  want an active niche that does not have too many people providing competition. Often times it is the intangibles of tone, voice and delivery of  customer experience that will have the highest consideration. Listen to what your customers are saying about your  competitor’s products or service. 58 5/8/2009 pmdyck@gmail.com
  59. 59. Observe social interaction on the web that helps you identify  needs and challenges of a developing niche. Do a Google search for forums, discussion boards or groups  related to your chosen niche. (Be sure to put “forums”, “groups”, “discussion boards” in quotes.) If very few mention your chosen niche, change niches. You  want an active niche that does not have too many people providing competition. Often times it is the intangibles of tone, voice and delivery of  customer experience that will have the highest consideration. Listen to what your customers are saying about your  competitor’s products or service. Marketing is reaching the right person, with the right  message, through the right medium, at the right time! 59 5/8/2009 pmdyck@gmail.com
  60. 60. Now it is time to assess your passion and how it aligns with your  niche market. 60 5/8/2009 pmdyck@gmail.com
  61. 61. Now it is time to assess your passion and how it aligns with your  niche market. You want to have a high interest or passion for the niche you have  chosen. 61 5/8/2009 pmdyck@gmail.com
  62. 62. Now it is time to assess your passion and how it aligns with your  niche market. You want to have a high interest or passion for the niche you have  chosen. You need passion to provide content or conversation that would  interest your prospect. 62 5/8/2009 pmdyck@gmail.com
  63. 63. Now it is time to assess your passion and how it aligns with your  niche market. You want to have a high interest or passion for the niche you have  chosen. You need passion to provide content or conversation that would  interest your prospect. The prospect knows when you are just “selling”.  63 5/8/2009 pmdyck@gmail.com
  64. 64. Now it is time to assess your passion and how it aligns with your  niche market. You want to have a high interest or passion for the niche you have  chosen. You need passion to provide content or conversation that would  interest your prospect. The prospect knows when you are just “selling”.  They want someone who cares about their needs, not someone who  is lining their own pockets with their purchases. 64 5/8/2009 pmdyck@gmail.com
  65. 65. Now it is time to assess your passion and how it aligns with your  niche market. You want to have a high interest or passion for the niche you have  chosen. You need passion to provide content or conversation that would  interest your prospect. The prospect knows when you are just “selling”.  They want someone who cares about their needs, not someone who  is lining their own pockets with their purchases. If your passion is not about solving problems, it is going to be  difficult to find people who need you. 65 5/8/2009 pmdyck@gmail.com
  66. 66. Now it is time to assess your passion and how it aligns with your  niche market. You want to have a high interest or passion for the niche you have  chosen. You need passion to provide content or conversation that would  interest your prospect. The prospect knows when you are just “selling”.  They want someone who cares about their needs, not someone who  is lining their own pockets with their purchases. If your passion is not about solving problems, it is going to be  difficult to find people who need you. We are here to solve people’s needs. The bigger the needs the more  options for solutions. That is what we are after. 66 5/8/2009 pmdyck@gmail.com
  67. 67. Now it is time to assess your passion and how it aligns with your  niche market. You want to have a high interest or passion for the niche you have  chosen. You need passion to provide content or conversation that would  interest your prospect. The prospect knows when you are just “selling”.  They want someone who cares about their needs, not someone who  is lining their own pockets with their purchases. If your passion is not about solving problems, it is going to be  difficult to find people who need you. We are here to solve people’s needs. The bigger the needs the more  options for solutions. That is what we are after. Remember, as you choose your niche, it is about aligning your  message (you, your product, your delivery) to the customer. 67 5/8/2009 pmdyck@gmail.com
  68. 68. pmdyck@gmail.com 5/8/2009 68

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