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Keynote: Thriving In A World of Rapidly Changing Marketing Technology By Scott Brinker

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From the #MarTech Boston Conference in Boston, Massachusetts October 2-4, 2017. SESSION: Thriving in a World of Rapidly Changing Marketing Technology. PRESENTATION: Keynote: Thriving In A World of Rapidly Changing Marketing Technology - Given by Scott Brinker, @ChiefMartec - ChiefMartec.com, MarTech Conference Chair & Editor

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Keynote: Thriving In A World of Rapidly Changing Marketing Technology By Scott Brinker

  1. 1. @chiefmartec Thriving in a World of Rapidly Changing Marketing Technology
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  3. 3. @chiefmartec #MarTech
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  8. 8. @chiefmartec Advisory Board
  9. 9. @chiefmartec THANK YOU TO TITLE SPONSORS:
  10. 10. @chiefmartec THANK YOU TO PRESENTING SPONSOR: THANK YOU TO SOCIAL MEDIA SPONSOR:
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  15. 15. @chiefmartec Program Chair Editor Co-founder & CTO AuthorScott Brinker
  16. 16. @chiefmartec Program Chair Editor VP Platform Ecosystem AuthorScott Brinker
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  18. 18. @chiefmartec Company Color Location Orange Orange Orange Boston Boston Boston Free Coffee Yes Yes Yes
  19. 19. @chiefmartec Company Color Location Orange Orange Orange Boston Boston Boston Orange Boston Yes Yes Yes Yes Free Coffee
  20. 20. @chiefmartec “What’s your favorite color?”
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  31. 31. @chiefmartec Yet that is where the most transformative possibilities await.
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  58. 58. @chiefmartec Do you have someone explicitly in charge of marketing technology?
  59. 59. @chiefmartec Do you have someone explicitly in charge of marketing operations?
  60. 60. @chiefmartec Is the head of marketing operations also the head of marketing technology?
  61. 61. @chiefmartec
  62. 62. @chiefmartec 1. Digital transformation 2. Microservices & APIs 3. Vertical competition 4. Digital everything 5. Artificial intelligence 5 Disruptions to “Marketing”
  63. 63. @chiefmartec ere Marketing’s Top Mandate for the Year CMO Council Customer Experience Dynamics Report
  64. 64. @chiefmartec ere Marketing’s Top Mandate for the Year CMO Council Customer Experience Dynamics Report
  65. 65. @chiefmartec ere Marketing’s Top Mandate for the Year 67% Cross-Org Customer Experience
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  69. 69. @chiefmartec 1. Digital transformation 2. Microservices & APIs 3. Vertical competition 4. Digital everything 5. Artificial intelligence 5 Disruptions to “Marketing”
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  85. 85. @chiefmartec 1. Digital transformation 2. Microservices & APIs 3. Vertical competition 4. Digital everything 5. Artificial intelligence 5 Disruptions to “Marketing”
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  96. 96. @chiefmartec 1. Digital transformation 2. Microservices & APIs 3. Vertical competition 4. Digital everything 5. Artificial intelligence 5 Disruptions to “Marketing”
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  108. 108. @chiefmartec 1. Digital transformation 2. Microservices & APIs 3. Vertical competition 4. Digital everything 5. Artificial intelligence 5 Disruptions to “Marketing”
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  110. 110. @chiefmartec Campaign simulation.
  111. 111. @chiefmartec REBRANDING LAUNCH
  112. 112. @chiefmartec Identity resolution.
  113. 113. @chiefmartec “I still have the utmost enthusiasm and confidence in the campaign, Dave.”
  114. 114. @chiefmartec “Unfortunately, nobody can be told what the martech is…”
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  120. 120. @chiefmartec https://www.linkedin.com/pulse/15-applications-artificial-intelligence-marketing-robert-allen/
  121. 121. @chiefmartec Good AI depends upon good data.
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  125. 125. @chiefmartec 1. Digital transformation 2. Microservices & APIs 3. Vertical competition 4. Digital everything 5. Artificial intelligence 5 Disruptions to “Marketing” What do all five of these have in common? An explosion of digital products (services) that leverage interconnected platforms and APIs. CX = products = marketing
  126. 126. @chiefmartec It’s an amazing time to be in marketing.
  127. 127. @chiefmartec But it’s exhausting, too.
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  142. 142. @chiefmartec CALL FOR SPEAKERS Details at http://chiefmartec.com
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  145. 145. programmed by: In association with: &

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