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Growth Hacking: The Human Operating System For Marketing Technology By Sean Ellis

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From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: Growth Hacking: The Human "Operating System" for Marketing Technology. PRESENTATION: Growth Hacking: The Human Operating System For Marketing Technology By Sean Ellis - Given by Sean Ellis, @seanellis - Founder & CEO, Qualaroo and GrowthHackers.com

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Growth Hacking: The Human Operating System For Marketing Technology By Sean Ellis

  1. 1. Growth Hacking The Human Operating System for Marketing Technology @seanellis Sean Ellis Aug 20th 2014 CEO of Qualaroo, GrowthHackers.com Twitter @seanellis
  2. 2. Startups Are Desperate • Aggressive targets, tight resources • Traditional approach not realistic • Had to think of something else… @seanellis
  3. 3. Growth Hacking • Experiment with all available growth levers • Understand what’s drives growth, test to improve • Heavy focus on product and optimization @seanellis
  4. 4. Potential Growth Levers • User-get-user • Massive platforms • Onboarding • Product @seanellis
  5. 5. Engineer User-Get-User @seanellis
  6. 6. Leverage Massive Platforms @seanellis
  7. 7. Onboarding: Optimize for Habits @seanellis
  8. 8. Distribute Via Product Levers @seanellis
  9. 9. The Growth Team • Multi-disciplinary • Cross functional • Evangelize growth culture @seanellis “Growth team” complements existing marketing team
  10. 10. @seanellis Growth Hacking is Experiment Driven Marketing
  11. 11. Goal: Increase Units of Gratification @seanellis
  12. 12. Experimentation Process @seanellis 1. Ideas 2.Prioritize 3.Test4.Analyze 5.Optimize
  13. 13. Inspiration for Ideas • Knowledge Sharing, Voice of Customer, Referral Data… @seanellis
  14. 14. Insights Help Prioritization • Quantitative/Qualitative insights • Understand what’s driving growth, double down. • Prioritize high potential, high probability, low effort @seanellis
  15. 15. Dropbox Example • Freemium reduced allowable CPA • Natural advantages to grow with collaboration and sharing • Catalyze sharing with double sided referral program • Optimize conversions on sharing loops • 300 million users with no traditional marketing @seanellis
  16. 16. 10 Other Growth Engine Breakdowns @seanellis
  17. 17. Questions? @seanellis Thank You. Sean Ellis CEO of Qualaroo & GrowthHackers.com Twitter: @seanellis

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