2017 Stackie & Hackie Awards competition at The MarTech Conference
2017 Stackie & Hackie Awards competition at The MarTech Conference
Presented by Scott Brinker (@ChiefMartec) Here at the MarTech conference in San Francisco, we just celebrated the 2017 Stackies & Hackies Awards. Marketers contributed an incredible 57 marketing stack illustrations and 21 “marketing hack” essays to the community. This is our third year of running the Stackies — you can check out the marketing stacks from the 2015 and 2016 competitions. But, wow, this year’s entries are even better. (As a reminder: to enter the Stackies, marketers send in a single slide that illustrates the way they conceptualize their marketing stack — technically, strategically, and/or operationally.) We also expanded the awards this year with the Hackies, inviting marketers to send in an essay describing a brilliant “marketing hack” that they’ve used at the intersection of marketing, technology, and management. MarTech Stackies & Hackies Donates to Girls Who Code To encourage entries, we agreed to donate $100 to Girls Who Code for every Stackie or Hackie published. So this evening we were pleased to present them with a check for $7,800 (57 + 21 * $100 = $7,800). The top three winners of the Hackies were determined by the number of social media shares those essays received — plus we also gave out an Editor’s Choice award to the one our editorial teams liked best. For the Stackies, we had an incredible panel of judges — Barry Levine of MarTech Today, Elisabeth Osmeloski of MarketingLand, David Raab of Raab Associates, Marc Sirkin of the MarTech Conference, and Anand Thaker of IntelliPhi — as well as yours truly, as the Stackies & Hackies Awards Chair. We selected the winners by evaluating them on five criteria: Alignment — how well-aligned is your stack with your business Concept — how insightful is the conceptual organization of your stack Clarity — how easy is it for a reader to understand your stack Design — the aesthetics of your slide and its visual appeal Detail — more detail is generally better, within reason for a single slide Of course, all that really matters about a marketing stack is whether its effective for your business. So while we are happy to give a shout out to some of the stacks we liked best, all of the entries are extremely valuable — they give all of us a rich corpus of real-world marketing stacks, viewed through a variety of insightful lenses. This helps all of us better understand the reality of modern marketing technology operations and learn from each other.
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2017 Stackie & Hackie Awards competition at The MarTech Conference
- 2. =$7,800 total donation:
- 5. Eric Ramos BusinessOnline Matthew Parisi Tealium Liam O’Connor Lenati Congratulations to our Winners!
- 10. Congratulations to our Winners! Informatica Microsoft Red Wing Shoes Allocadia Aprimo Cisco
- 19. ENGINE (Data Core) MISSION CONTROL (Team) BOOSTERS (Marketing Channels) WINGS (Inbound Operations) GAUGES & METERS (Data & Intelligence) RADIO (Communications)
- 69. @chiefmartec Thank you to our judges Barry Levine, MarTech Today Elisabeth Osmeloski, MarketingLand David Raab, Raab Associates Marc Sirkin, MarTech Conference Anand Thaker, IntelliPhi Scott Brinker, chiefmartec.com Stackies & Hackies Awards Chair
Editor's Notes
- WINNER PLACEHOLDER
- WINNER PLACEHOLDER
- ALLBOUND
- ALLOCADIA
- APRIMO
- APTOIDE
- BEACHHEAD
- BIERSDORF
- BILLSHARK
- BIZIBLE
- BRAINSHARK
- BUSINESS ONLINE
- BYNDER
- CISCO
- CLEARCODE
- COGNIFIED
- CONCEPT SHARE
- CORVIL
- CURATA
- DATAPIPE
- DELPHIC DIGITAL
- DNN CORP
- ELEKTA
- ENTHUSEM
- EPIPHAN
- FLIP MY FUNNEL COMMUNITY
- IMAGINOVATION
- IMPARTNER
- INFORMATICA #1
- INFORMATICA #2
- INTELLIGENCE BANK
- ION INTERACTIVE
- JONAS SOFTWARE
- LAKE ONE
- MARTEKING
- MARKETINGOPS.COM
- MICROSOFT
- NEW PATH CONSULTING
- POINTILLIST
- QUINTYPE for MOTHER.LY
- RADIUS
- REDWING SHOES
- SCRIBBLE LIVE
- SEARCHBLOX
- SHOWPAD
- SHIFT
- SMARTER ECOMMERCE
- SIMPLE MARKETING NOW
- SKETCH UP
- SOCEDO
- SOLVIS CONSULTING
- SPECIALTY CARE by Intelligent Demand
- STS EDUCATION
- TEALIUM
- TREASURE DATA
- UBERFLIP
- UNITEC by Solvis Consulting
- WORKFRONT