Why neighborhood boundaries matter maponics march 2011


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Learn why neighborhood boundaries are beneficial to real estate, local search and other online businesses and see how Maponics Neighborhood Boundaries are being used on the internet.

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Why neighborhood boundaries matter maponics march 2011

  1. 1. WhyNeighborhood Boundaries Matter<br />
  2. 2. Topics<br />Why neighborhoods? <br />Neighborhood boundaries in action<br />Neighborhood dataset <br />About Maponics<br />Where to get more information<br />
  3. 3. Why Neighborhoods?<br />2010: 50% of worldwide population live in metro areas<br />Expected to grow to 70% by 2050 (7.3 billion people)<br />Neighborhoods are:<br />The most common way people identify areas within metros <br />Defined locally by the people who live in them over time <br />Equated with important cultural and social attributes<br />Strongly tied to residents’ identity (ask 10 people where they live) <br />Neighborhood = Hyper-local context <br />For local geography, neighborhoods are common denominator <br />No good substitutes<br />ZIP Code/Census boundaries are not socially/culturally relevant<br />
  4. 4. Neighborhood Boundaries in Action<br />Real Estate: Trulia<br />
  5. 5. Enhanced Real Estate Search<br />
  6. 6. Neighborhood Boundaries in Action<br />Local Search: Dexknows<br />
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  12. 12. Neighborhood Boundaries in Action<br />Mobile: Location Labs<br />
  13. 13. New Game from Location Labs<br />
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  15. 15. Neighborhood Boundaries in Action<br />Mobile: HelloMetro<br />
  16. 16. Case Study Highlights<br />HelloMetro credits Maponics data with half of its 30% growth per year – attributing it to the hyperlocal boundaries and associated content.<br />“We choose Maponics as our Neighborhood and ZIP Code provider due to the level of data accuracy. They also had the most complete neighborhood coverage within our cities.”—Clark Scott, CEO HelloMetro<br />“Integrating Maponics data was clean and easy, and works well with our other city data.”<br />—Tyler Queen, CTO HelloMetro<br />
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  19. 19. Neighborhood Dataset Features <br />Created from multiple local sources<br />Includes boundaries, centroids and attributes*<br />Attributes data includes:<br />Alternate name, country, state, county, metro, Place, ZIP Code cross-ref., etc.<br />Hierarchy <br />Macro-Neighborhood<br />Neighborhood<br />Sub-Neighborhood<br />Maponics Neighborhood Classification Schema<br />Zoning, Dominant Features, and Social Use<br />Ongoing coverage expansion through quarterly updates<br />Worldwide geographic coverage<br />* Not all attributes available in all geographies.<br />
  20. 20. Worldwide Neighborhood Coverage<br />
  21. 21. Hierarchy and Social Use <br />
  22. 22. Maponics Overview<br />Company Information<br />Established in 2001<br />Leading provider of location-based data to industries such as:<br />real estate, search, social networking, mobile, direct marketing, government <br />Product Lines<br />Neighborhood Boundaries<br />Subdivision Boundaries<br />School Boundaries<br />City Boundaries<br />ZIP Code and Carrier Route Boundaries<br />Maponics Spatial API <br />Custom GIS Services<br />Custom Boundary Creation | Geocoding | Geotagging<br />Spatial Data Processing and Maintenance <br />
  23. 23. Maponics Marquee Customers<br />
  24. 24. What our Customers Say<br />“Feedback and research has shown that offering the ability to search and compare properties by neighborhood is absolutely key to our customer base,”Emmanuel Fare, VP of Product & User Experience at Trulia<br />“We’re excited about this new partnership with Maponics, because it helps our users pull accurate, community-level information from our database of millions of properties nationwide.”John Hensley, Chief Product and Technology Officer for LPS Real Estate Group<br />"Urban dwellers think about locations in terms of neighborhoods. Adding Maponics neighborhood data to the Loopt platform will allow our users to easily view and share which neighborhood something is happening in with their friends.“Evan Tana, Director of Product Marketing at Loopt<br />
  25. 25. Demos and More Information<br />Live Mashups<br />Recovery.gov data by Neighborhood<br />School Boundaries<br />Video screencam <br />Using Neighborhoods to enhance real estate search<br />White Paper<br />Going Hyper-Local with Neighborhood-level Data <br />Case Study<br />HelloMetro Gets Hyper-Local with Maponics Neighborhoods<br />Visit us on the Web or call: 1-800-762-5158<br />Maponics.com<br />Spatial API<br />