A Social Media Primer for Indie Filmmakers presented by Many Doors Marketing http://manydoors.net January 18, 2010
Overview: <ul><li>1. Social media is addictive, viral, trusted  </li></ul><ul><li>  </li></ul><ul><li>2. Begin publishing ...
1. Social media is addictive, viral, trusted  <ul><ul><li>Social media like Facebook, Twitter, and video sites, are  addic...
2. Tell stories about your brand <ul><li>What's the personality you're conveying? Tell stories about: </li></ul><ul><li>  ...
3. Listen to what is said about you <ul><ul><li>Respond to comments posted to your blog and Facebook page, and to mentions...
4. Let people contribute to your success  <ul><li>People who are excited about your concept will want to be part of your s...
5. What social media should you use?  <ul><ul><li>Go where the crowds are -- Facebook. </li></ul></ul><ul><ul><li>Video is...
6. Start close-in and expand your reach <ul><ul><li>Ask your team to invite friends and relatives to subscribe to your fee...
Thank You <ul><li>Your comments are appreciated! </li></ul><ul><li>  </li></ul><ul><li>Visit the Many Doors Marketing site...
Upcoming SlideShare
Loading in …5
×

Social Media Primer For Indie Films

739 views

Published on

I recently had the pleasure of spending an hour over coffee with a couple of Seattle-area independent filmmakers to talk about their social media strategy. In honor of the occasion I put together a short (9 slides) introduction to social media.

While there are details that are specific to filmmakers, most of the concepts are relevant to almost every organization, both commercial and non-profit.

Please contribute your ideas via comments, below.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
739
On SlideShare
0
From Embeds
0
Number of Embeds
173
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social Media Primer For Indie Films

  1. 1. A Social Media Primer for Indie Filmmakers presented by Many Doors Marketing http://manydoors.net January 18, 2010
  2. 2. Overview: <ul><li>1. Social media is addictive, viral, trusted  </li></ul><ul><li>  </li></ul><ul><li>2. Begin publishing messages about your brand </li></ul><ul><li>  </li></ul><ul><li>3. Listen to what is said about you </li></ul><ul><li>  </li></ul><ul><li>4. Let people contribute to your success </li></ul><ul><li>  </li></ul><ul><li>5. What social media should you use?  </li></ul><ul><li>  </li></ul><ul><li>6. Start close-in and expand your reach </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  3. 3. 1. Social media is addictive, viral, trusted <ul><ul><li>Social media like Facebook, Twitter, and video sites, are addictive . People use social media often, some several times a day.  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Social media is viral . When someone identifies with what they see in social media they share it with their friends. </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Social media messages are credible and trusted because they're personal. The feeling of a 1:1 relationship is possible using social media even with mega-celebrities and mega-corporations. </li></ul></ul>
  4. 4. 2. Tell stories about your brand <ul><li>What's the personality you're conveying? Tell stories about: </li></ul><ul><li>  </li></ul><ul><ul><li>your people (back stories, milestones, staffing changes); </li></ul></ul><ul><ul><li>your on-the-job experiences (happenings on the set or behind the scenes); </li></ul></ul><ul><ul><li>your industry (heard on the street and news); and, </li></ul></ul><ul><ul><li>updates and insider info about your own films. </li></ul></ul>
  5. 5. 3. Listen to what is said about you <ul><ul><li>Respond to comments posted to your blog and Facebook page, and to mentions and messages on Twitter. </li></ul></ul><ul><ul><li>Monitor and keep your blog and Facebook page free from egregious posts. </li></ul></ul><ul><ul><li>Set up Google Alert searches for mentions of your key people, your web site, production company, and your films. </li></ul></ul><ul><ul><li>Once you are on Twitter people will tend to refer to you by your Twitter @ name, which is incredibly easy to search. </li></ul></ul>
  6. 6. 4. Let people contribute to your success <ul><li>People who are excited about your concept will want to be part of your success! Offer them opportunities to: </li></ul><ul><ul><li>give you money online;  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>donate equipment / locations / volunteers; </li></ul></ul><ul><ul><li>refer contacts with industry people, reporters, bloggers; </li></ul></ul><ul><ul><li>create buzz by spreading word about your web site, trailers, free giveaways, screenings or other live events. </li></ul></ul>
  7. 7. 5. What social media should you use? <ul><ul><li>Go where the crowds are -- Facebook. </li></ul></ul><ul><ul><li>Video is incredibly viral, and you are already a master of this medium. Build your followings on video sites such as YouTube, Vimeo, Viddler, and Veoh, plus Facebook. </li></ul></ul><ul><ul><li>Reporters, bloggers, and other influencers are on Twitter. </li></ul></ul><ul><ul><li>Make yourself findable, quotable, and referenceable using a blog. Consider replacing an old-style site with a site + blog combo such as that powered by WordPress. </li></ul></ul>
  8. 8. 6. Start close-in and expand your reach <ul><ul><li>Ask your team to invite friends and relatives to subscribe to your feeds. Invite professional relationships, too.  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Make it amazingly easy for people to share your posts. Deploy dedicated &quot;follow us on...&quot; buttons on your web site, and use services like ShareThis and TweetMeme. </li></ul></ul><ul><ul><li>Show love to other bloggers, Tweeters, Facebook pages, and video site channels related to you. Listen to them, and respond with genuine interest via your own posts, comments or tweets. Many will reciprocate. </li></ul></ul>
  9. 9. Thank You <ul><li>Your comments are appreciated! </li></ul><ul><li>  </li></ul><ul><li>Visit the Many Doors Marketing site and blog at </li></ul><ul><li>  http://manydoors.net </li></ul><ul><li>  </li></ul><ul><li>Follow @ManyDoorsNet on Twitter </li></ul><ul><li>http://twitter.com/manydoorsnet </li></ul><ul><li>  </li></ul><ul><li>Email [email_address] </li></ul>

×