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Unlocking the
potential of
Google Data
Studio
Manuel Martinez - SEO
@MforManuel
manuelmartinez.biz
Question: What
does Reporting
mean to you?
Do you report like this?
1. Collect 2. Prepare 3. Analyse 4. Report 5. Share
Boss happy?
No Yes
Repeat from #3
It works, but
there are
drawbacks
• Complex & hard to
manage
• Time consuming
• Answering questions
means repeating work:
• Tweaking numbers
• New or more data
• … more reporting
Data Studio
can make
reporting
more
efficient
You could report like this:
1. Collect 2. Report 3. Share
What is Google
Data Studio?
“Google Data Studio (beta) turns
your data into informative
dashboards and reports that are
easy to read, easy to share, and
fully customizable”
Why Data
Studio?
#1 It’s free
• Unlimited reports
• Unlimited users
• 37 languages
• 180+ countries
#2 Easy to use
• WYSIWUG
• Customisable
• Calculated dimensions and
metrics
#3 Saves time
• Consolidates data: multiple
reports, data sources & platforms
– one dashboard
• Shared ownership
• Real-time collaboration
#4 Dynamic
• Data filters, date pickers,
pagination
• Live data
• Access to data source not needed
#5 Shareable
• Live URL, embeddable on
webpages, PDF (chrome ext),
email link
• Easily accessible
How does it
work?
Store your
data
Terabytes of data
Use APIs
Connect
your data
Build the
report
Explain
the data
Style it or
use a
template
Share it!
Unlocking the
potential
Google Sheets
• Add ons
• Search Analytics for Sheets
• Supermetrics
• APIs
• Moz
• SEMrush
• Majestic SEO
Search Analytics for Sheets example
Automatic backups
Google BigQuery
• Cloud based
• Handle large datasets
• Log analysis
• Link audits
• GSC Search Analytics
• Fast SQL queries to answer
questions
Google App Engine - daily scripts
Store in Big Query
Visualise in Data Studio
Installation Guide
GitHub documentation
Search Console entries
Supermetrics
community
connectors
• 400+ metrics & dimensions
• No third party connectors
needed
• Combine various sources in the
same chart
Data Studio
Dashboards
examples
Supermetrics – channel report
SearchCamp – Twitter + SEMrush
Live embed on manuelmartinez.biz/searchcamp-dashboard
SearchCamp – Twitter + SEMrush
SearchCamp – Twitter + SEMrush
busycitymum.com – GA + GSC
Live URL
busycitymum.com – GA + GSC
Live URL
Some more fun
examples
benlcollins.com – ISS location
Live URL
helpfullee.com –NBA Stats
Live URL
Resources & links
• data.world – Data Studio Connector
• helpfullee.com
• Data Studio Resources (151 articles, templates,
examples, etc)
• Al Wightman
• @alwightman
• How Google Data Studio can help me (slideshare)
• Ben Collins
• Data Studio articles (tutorials, courses)
Thanks!
Manuel Martinez - SEO
@MforManuel
manuelmartinez.biz

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Unlocking the potential of data studio

Editor's Notes

  1. Answers questions, Tweaking numbers, New/more data, More regular updates, etc