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Unlocking the potential of data studio

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Reporting on SEO performance is important for any SEO campaign and Google Data Studio can help with streamlining this process
https://manuelmartinez.biz/data-studio-dashboard-templates/

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Unlocking the potential of data studio

  1. 1. Unlocking the potential of Google Data Studio Manuel Martinez - SEO @MforManuel manuelmartinez.biz
  2. 2. Question: What does Reporting mean to you?
  3. 3. Do you report like this? 1. Collect 2. Prepare 3. Analyse 4. Report 5. Share Boss happy? No Yes Repeat from #3
  4. 4. It works, but there are drawbacks • Complex & hard to manage • Time consuming • Answering questions means repeating work: • Tweaking numbers • New or more data • … more reporting
  5. 5. Data Studio can make reporting more efficient
  6. 6. You could report like this: 1. Collect 2. Report 3. Share
  7. 7. What is Google Data Studio? “Google Data Studio (beta) turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable”
  8. 8. Why Data Studio?
  9. 9. #1 It’s free • Unlimited reports • Unlimited users • 37 languages • 180+ countries
  10. 10. #2 Easy to use • WYSIWUG • Customisable • Calculated dimensions and metrics
  11. 11. #3 Saves time • Consolidates data: multiple reports, data sources & platforms – one dashboard • Shared ownership • Real-time collaboration
  12. 12. #4 Dynamic • Data filters, date pickers, pagination • Live data • Access to data source not needed
  13. 13. #5 Shareable • Live URL, embeddable on webpages, PDF (chrome ext), email link • Easily accessible
  14. 14. How does it work?
  15. 15. Store your data Terabytes of data Use APIs
  16. 16. Connect your data
  17. 17. Build the report
  18. 18. Explain the data
  19. 19. Style it or use a template
  20. 20. Share it!
  21. 21. Unlocking the potential
  22. 22. Google Sheets • Add ons • Search Analytics for Sheets • Supermetrics • APIs • Moz • SEMrush • Majestic SEO
  23. 23. Search Analytics for Sheets example Automatic backups
  24. 24. Google BigQuery • Cloud based • Handle large datasets • Log analysis • Link audits • GSC Search Analytics • Fast SQL queries to answer questions Google App Engine - daily scripts Store in Big Query Visualise in Data Studio Installation Guide GitHub documentation Search Console entries
  25. 25. Supermetrics community connectors • 400+ metrics & dimensions • No third party connectors needed • Combine various sources in the same chart
  26. 26. Data Studio Dashboards examples
  27. 27. Supermetrics – channel report
  28. 28. SearchCamp – Twitter + SEMrush Live embed on manuelmartinez.biz/searchcamp-dashboard
  29. 29. SearchCamp – Twitter + SEMrush
  30. 30. SearchCamp – Twitter + SEMrush
  31. 31. busycitymum.com – GA + GSC Live URL
  32. 32. busycitymum.com – GA + GSC Live URL
  33. 33. Some more fun examples
  34. 34. benlcollins.com – ISS location Live URL
  35. 35. helpfullee.com –NBA Stats Live URL
  36. 36. Resources & links • data.world – Data Studio Connector • helpfullee.com • Data Studio Resources (151 articles, templates, examples, etc) • Al Wightman • @alwightman • How Google Data Studio can help me (slideshare) • Ben Collins • Data Studio articles (tutorials, courses)
  37. 37. Thanks! Manuel Martinez - SEO @MforManuel manuelmartinez.biz

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