RMSGroup PPt
Heena
Chyya
Shiveen
Manpreet
T-PoG
Your World In Your Cup
New retail Store
Your World In Your Cup
To Provide an overall experience in a safe & Cool environment with a
youthful Ambience. Because a l...
CONCEPT OF THE
STORE
A Place
to have
tea with
a relax
mind.
A Place where everyone can freely
sit and have tea calmlyNo on...
Market Sizing& Opportunity
Population
13.9 lacs
Khandwa
46 % Youth
(20-38Yrs)
48% MIG/HIG
@25 Rs./person/Day
7,67,000 Rs/d...
STORE DESIGN
Keral
a
Assa
m
kashm
ir
Customer wall
Ground Floor
A/C
First Floor open
(sunrise, sunset &
MOONLIGHT view)
en...
From Farm in
Darjeeling
Storage in The
shop Itself
Our Operations
Segmentation and Targeting
For all
couple
s
College
students
Hangout
groups
working
profession
als
Hangout
groups
couple
s...
High price
Low price
Low Indulgence High Indulgence
3 star
Hotels
Local Tea
Gumthis
Restaurents
Sweet
Shops
Marketing mix
De
shi
vide
shi
sna
cks
chai
toast
Sandw
ichesSUKH
Rolls
Potential
Product:
Female drivers
and Speed
Control...
M
E
R
C
H
A
N
D
I
S
E
O
F
F
E
R
I
N
G
PROMOTION
COLLEGES
&
YOUR
WORLD IN
YOUR CUP
• Milk man
• Bakeries
• Wholesale
grocerystores
• Workers
• Preparing Tea and
snacks
• Managing
inventory
• Chef
• Workers...
Thank You
New retail store Concept, tea store chain By Manpreet singh Digital
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New retail store Concept, tea store chain By Manpreet singh Digital

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This is a presentation for opening a new retail store, based on the concepts learned in retail management. We want to open a new concept Tea store chain by manpreet singh digital

For Detail Business Plan document, Visit http://www.slideshare.net/ManpreetsinghChhabra/new-retail-store-concept-tea-store-chain-by-manpreet-singh-digital-36286556

Published in: Business

New retail store Concept, tea store chain By Manpreet singh Digital

  1. 1. RMSGroup PPt Heena Chyya Shiveen Manpreet T-PoG Your World In Your Cup New retail Store
  2. 2. Your World In Your Cup To Provide an overall experience in a safe & Cool environment with a youthful Ambience. Because a lot can happen on a tea
  3. 3. CONCEPT OF THE STORE A Place to have tea with a relax mind. A Place where everyone can freely sit and have tea calmlyNo one feels embarrassed [females feel it at chai Ki ghumti]Safe, happening, artistic and entertaining environmentAll type of tea’s, in all kind of tastes with all tea time snacks
  4. 4. Market Sizing& Opportunity Population 13.9 lacs Khandwa 46 % Youth (20-38Yrs) 48% MIG/HIG @25 Rs./person/Day 7,67,000 Rs/day T.A.M 30 Colleges & Offices 30,000 Kg Monthly Tea consumption 6000*25 = Rs.1.5 Lacs daily 50,000/Day
  5. 5. STORE DESIGN Keral a Assa m kashm ir Customer wall Ground Floor A/C First Floor open (sunrise, sunset & MOONLIGHT view) entranc e counte
  6. 6. From Farm in Darjeeling Storage in The shop Itself Our Operations
  7. 7. Segmentation and Targeting For all couple s College students Hangout groups working profession als Hangout groups couple s TG Late night workers Age: 20-30 Income: Mid/High Gender: M/F Age: 16-24 Income: Low/Mid Gender: M/F
  8. 8. High price Low price Low Indulgence High Indulgence 3 star Hotels Local Tea Gumthis Restaurents Sweet Shops
  9. 9. Marketing mix De shi vide shi sna cks chai toast Sandw ichesSUKH Rolls Potential Product: Female drivers and Speed Control Alerts Augmented Product: Safety, Comfort, karaoke and free reading novels Expected product: On Time Service, Quality ,ambience and Trust Actual Product: Tea and snacks Core Service: Experience Product
  10. 10. M E R C H A N D I S E O F F E R I N G
  11. 11. PROMOTION COLLEGES & YOUR WORLD IN YOUR CUP
  12. 12. • Milk man • Bakeries • Wholesale grocerystores • Workers • Preparing Tea and snacks • Managing inventory • Chef • Workers • Ambience • on time service • Karaoke • Freereading novel • Different kindsof tea • Different enviroments • Raw material • Logistics • Maintainence • Personal attention • Fast service • Customer care website • PhysicalStore • Web/Mobile • College students • Office People • Youth Crowd • Food& Beverages • PrivatelabelTeasales, • DisplaysofTeacompanies
  13. 13. Thank You

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