FASHIONABLE QR CODES<br />THE UP AND COMING FASHION TOOL<br />Manou Driessen & Sophie Prins<br />European Fashion Business...
Introduction<br />Do not turn off your smart phones!<br />Questions after presentation<br />± 20-30 minutes<br />FASHIONAB...
Main Question<br />How cantheQRcodeaddmorevaluetothefashion industry?<br />FASHIONABLE QR CODES <br />
The development of the QR code<br />Two dimensional barcode (1994)<br />Scanned by mobile phones<br />Quick Response; all ...
QR code vs. Barcode<br /><ul><li>Need for more capacity
 2 Dimensional
 360° degrees scanning
 7089 digits in stead of 20-30 digits
 More content opportunities</li></ul>FASHIONABLE QR CODES <br />
Generating a QR code<br /><ul><li> Special generator
 Content can not be changed!</li></ul>FASHIONABLE QR CODES <br />
Professional QR codes<br /><ul><li>Special QR codes with content which can be changed
Professional companies which have the know how
Provide mobile websites and services</li></ul>FASHIONABLE QR CODES <br />
Structure and creations<br />FASHIONABLE QR CODES <br />
WATCH THIS..<br />The currently use of the QR code<br />FASHIONABLE QR CODES <br />
SWOT Analysis of the QR code<br />FASHIONABLE QR CODES <br />
The QR code as fashion tool<br />Possible short term ‘ applications’ for the fashion industry<br />FASHIONABLE QR CODES <b...
Product and brand information<br /><ul><li> Implemented QR code in garments
 Information about material, treatment etc.
 Corporate social responsibility
 Opportunity for social responsible thinking brands</li></ul>FASHIONABLE QR CODES <br />
3 Step styleadvice<br />Step 1<br />Step 3<br />Step 2<br />FASHIONABLE QR CODES <br />
QR code scanners<br /><ul><li>Protection for the designer
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Presentation Fashionable QR codes

  1. 1. FASHIONABLE QR CODES<br />THE UP AND COMING FASHION TOOL<br />Manou Driessen & Sophie Prins<br />European Fashion Business School<br />TMO| Detex<br />Colloqium <br />
  2. 2. Introduction<br />Do not turn off your smart phones!<br />Questions after presentation<br />± 20-30 minutes<br />FASHIONABLE QR CODES <br />
  3. 3. Main Question<br />How cantheQRcodeaddmorevaluetothefashion industry?<br />FASHIONABLE QR CODES <br />
  4. 4. The development of the QR code<br />Two dimensional barcode (1994)<br />Scanned by mobile phones<br />Quick Response; all kinds of content by high speed!<br />Common use in Japan<br />Increasingly popular worldwide<br />FASHIONABLE QR CODES <br />
  5. 5. QR code vs. Barcode<br /><ul><li>Need for more capacity
  6. 6. 2 Dimensional
  7. 7. 360° degrees scanning
  8. 8. 7089 digits in stead of 20-30 digits
  9. 9. More content opportunities</li></ul>FASHIONABLE QR CODES <br />
  10. 10. Generating a QR code<br /><ul><li> Special generator
  11. 11. Content can not be changed!</li></ul>FASHIONABLE QR CODES <br />
  12. 12. Professional QR codes<br /><ul><li>Special QR codes with content which can be changed
  13. 13. Professional companies which have the know how
  14. 14. Provide mobile websites and services</li></ul>FASHIONABLE QR CODES <br />
  15. 15. Structure and creations<br />FASHIONABLE QR CODES <br />
  16. 16. WATCH THIS..<br />The currently use of the QR code<br />FASHIONABLE QR CODES <br />
  17. 17. SWOT Analysis of the QR code<br />FASHIONABLE QR CODES <br />
  18. 18. The QR code as fashion tool<br />Possible short term ‘ applications’ for the fashion industry<br />FASHIONABLE QR CODES <br />
  19. 19. Product and brand information<br /><ul><li> Implemented QR code in garments
  20. 20. Information about material, treatment etc.
  21. 21. Corporate social responsibility
  22. 22. Opportunity for social responsible thinking brands</li></ul>FASHIONABLE QR CODES <br />
  23. 23. 3 Step styleadvice<br />Step 1<br />Step 3<br />Step 2<br />FASHIONABLE QR CODES <br />
  24. 24. QR code scanners<br /><ul><li>Protection for the designer
  25. 25. Always able to scan the item
  26. 26. Self scan service</li></ul>FASHIONABLE QR CODES <br />
  27. 27. Character:<br />Gabrielle Solis<br />CarlosSolis<br />CeliaSolis<br />JuanitaSolis<br />Fashion on television #1 series<br />Mode<br /><ul><li>Teletext; fashion item
  28. 28. Each characters has its own QR code
  29. 29. Forwarded to the website with fashion items</li></ul>FASHIONABLE QR CODES <br />
  30. 30. Fashion of television #2 Shows<br />You like this oufit of Oprah Winfrey?<br /> Scan the QR code!<br /><ul><li> QR code on screen
  31. 31. Immediately forwarded to the website with fashion items</li></ul>FASHIONABLE QR CODES <br />
  32. 32. Fashion on television #3 DVD<br /><ul><li> DVD-menu with fashion item
  33. 33. Each character has its own QR code
  34. 34. Forwarded to the website with fashion items</li></ul>Scan the fashion with your Smartphone<br />FASHIONABLE QR CODES <br />
  35. 35. Quick Response on trade fairs<br />Inspiration<br />QR codes on stands<br />QR code scanners for every visitor<br />Connecting QR codes to GPS system<br />FASHIONABLE QR CODES <br />
  36. 36. Quick Response on business cards<br /><ul><li> Introduction movie
  37. 37. Tour through the company or department
  38. 38. Manufacturers
  39. 39. Seminars</li></ul>FASHIONABLE QR CODES <br />
  40. 40. Social software meets fashion<br /><ul><li> Social function
  41. 41. Directly fowarded to the person’s social network
  42. 42. Seminars</li></ul>FASHIONABLE QR CODES <br />
  43. 43. Dots display houses including distance<br />Selected object includes (house) image<br />QR code and Layar<br />Radar view displays results around you<br /><ul><li> Program next to the QR code
  44. 44. Will give information about your environment
  45. 45. Just like a GPS- system </li></ul>FASHIONABLE QR CODES <br />
  46. 46. The PM code<br />Paper Memory code <br />High capacity due to color use<br />Licensed by Microsoft©<br />FASHIONABLE QR CODES <br />
  47. 47. QR Code, the new fashion tool?!<br />Many possibilities<br />High speed<br />Easy to use<br />Environmentally friendly<br />Conclusion; The QR code sure adds more value to the fashion industry!<br />FASHIONABLE QR CODES <br />
  48. 48. The EndQuestions?<br />SCAN ME<br />FASHIONABLE QR CODES <br />

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