over	the	past30	days
FANS
FANS
HERE’S	WHERE	THEY	LIVE
WHO	SEES,	CLICKS	ON,	AND	TELLS
‘STORIES’	ABOUT	THE	CONTENT?
STORIES
...
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Social life of powersector

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Facebook insights of POWERSECTOR

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Social life of powersector

  1. 1. over the past30 days FANS FANS HERE’S WHERE THEY LIVE WHO SEES, CLICKS ON, AND TELLS ‘STORIES’ ABOUT THE CONTENT? STORIES PEOPLE (location of fans, by country) YEARS OLD WHO IS SPREADING THE WORD? HOW MANY PEOPLE SAW THE CONTENT? IMPRESSIONS STORIES This ratio can give an idea of how effectively content engages the audience ENGAGEMENTS (Any click) And deeply engaging with content? (Deeper engagement: likes, shares, etc.) (Views of any content) These ratios can give a good idea of ‘virality’ and ‘reach’ If the numbers in this chart are close together, it can mean that the content was very ‘viral’ UNIQUE IMPRESSIONS VIRAL UNIQUE IMPRESSIONS STORYTELLERS Basic Stats Demographics Geo Storytellers Virality # of people who saw the content after a friend told a ‘story’ about it) # of people telling ‘stories’ (stories increase content reach) # of people who saw the content anywhere on facebook OK cool, but how well is the content PERFORMING? 15% 85% 282 25-34MALE POWERSECTOR 405 16.1k MEN 412 412 8.0k 6.8k 25 April to 24 May INDIA 371 UNITED STATES 3 GREAT BRITAIN 3 SAUDI ARABIA 3 SOUTH KOREA 2 BELGIUM UNITED ARAB EMIRATES AUSTRALIA NEPAL TANZANIA 1 1 1 1 1 ASIA 630 29 167 671 POWERSECTOR 1 3 190 2 671

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