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Social Media Marketing Tips for the Tourism and Hospitality Industry

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Amberly Rundell, Digital Marketing Strategist at Mannix Marketing, reveals simple tips the "big brands" use to get more customers using social media marketing. The presentation is geared towards the hotel, restaurant and hospitality industry and includes real life examples from Fortune 500 companies including Disney, Hampton Inn, MGM Grand, Marriott Hotels, etc. A strong emphasis was put on the importance of User Generated Content, "Capturing Moments", and Visual Storytelling using videos and images.

Important Quotes To Remember:

"Marketing is no longer about the stuff you make, but about the stories you tell."

"The most important digital marketing trend of 2015 is the importance of visual storytelling in the online shopping journey."

"What is your Unique Selling Point?"

"Provoke an emotion."

"Pull back the curtains....show off your amenities...your employees....your establishment.."

"Provide a GREAT offer. For hotels, add-ons work the best. For example "Stay 2 nights, and get 2 free lift tickets, $100 towards our restaurant, free concert tickets, etc. These go viral."

"Remember, it's SOCIAL media. It's a two way street. Listen to your fans and have a conversation with them. Use their first name when you respond to them."

"Spice up your content with (FREE) design tools."{Canva.com, PicMonkey.com}

"Start with the end first. What are your goals?

"Use Tagboard to search hashtags across social media channels."

Amberly Rundell provides one on one Social Media Consultations and Management for businesses small and large, specializing in Facebook, Pinterest, Instagram and Twitter for hotels and restaurants. For more information on social media marketing services, please visit us at www.mannixmarketing.com or give us a call today at 518-743-9424. We look forward to hearing from you!

Let's Connect!:
Facebook: www.facebook.com/MannixMarketing
Twitter: https://twitter.com/mannixmarketing
Pinterest: www.pinterest.com/MannixMarketing
Google+: https://plus.google.com/+Mannixmarketing/posts

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Social Media Marketing Tips for the Tourism and Hospitality Industry

  1. 1. Big Brand Secrets for Small Businesses: Proven Tips to Get More Customers with Social Media Amberly Rundell Digital Marketing Strategist Mannix Marketing
  2. 2. Amberly Rundell Digital Marketing Strategist
  3. 3. Website Design Social Media Marketing Search Engine Optimization Mobile Marketing Regional Guides
  4. 4. Photo by pennuja - Creative Commons Attribution License https://www.flickr.com/photos/22749993@N08 Created with Haiku Deck
  5. 5. Tressugar.com
  6. 6. Buzzfeed.com
  7. 7. Wtfcars.net
  8. 8. cravefitnessforlife.com
  9. 9. Photo by Kris Olin - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/32512570@N06 Created with Haiku Deck
  10. 10. https://www.youtube.com/watch?v=zxpa4dNVd3c
  11. 11. Top Social Media Sites
  12. 12. “Why should I market on my business on social media?”
  13. 13. Photo by James Cridland - Creative Commons Attribution License https://www.flickr.com/photos/18378655@N00 Created with Haiku Deck
  14. 14. 97% of all consumers search for local businesses online. - https://smallbusiness.yahoo.com
  15. 15. 78% of small businesses attract new customers through social media. (Relevanza)
  16. 16. • Market Research • Build Credibility • Build Website Traffic • Build Trust • Build Relationships With Your Customers • Spy on Competitors • Outstanding visibility • Increases referrals • Increases familiarity • Place where you can offer your products or serces
  17. 17. Petrafisher.com
  18. 18. Does social media marketing really work?
  19. 19. The Proof is in the Numbers Website visits from Facebook
  20. 20. Photo by jurvetson - Creative Commons Attribution License https://www.flickr.com/photos/44124348109@N01 Created with Haiku Deck
  21. 21. What are your goals? • Brand Awareness • Phone calls • Bookings • Email Sign ups • Website Traffic • Sales • Request more info
  22. 22. Case Studies https://www.facebook.com/business/success
  23. 23. The Internet is the Most Powerful Marketing Tool in History
  24. 24. #1 - Be There www.facebook.com/pages/create.php
  25. 25. Photo by Artur Chalyj - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/112829563@N02 Created with Haiku Deck
  26. 26. Have a Visually Appealing Page That Shows off Your Establishment or Products
  27. 27. Utilize your Cover Photo
  28. 28. Use Real Customers in Your Photos
  29. 29. Include Your Specials in your Cover Photo #2 – Include Promotions and Specials In Your Cover Photo
  30. 30. Fill Out Your Description Area and Add a Call to Action in your Cover Photo (“Book Now” link, phone number, etc.)
  31. 31. Add your website address in your “About” section *To do this, open your page, click on “About”, “Page Info,” then edit the Short Description.
  32. 32. Add your “Call-to-action” Link (Book Now, View Our Menu, Free Quote, etc.”)
  33. 33. Optimize your Photo Albums
  34. 34. Add Information and Links in the Description Area
  35. 35. Encourage Customers To Leave You Reviews
  36. 36. www.hubspot.com
  37. 37. Create an “Easy To Remember” Address
  38. 38. Optimize Your Page http://www.mannixmarketing.com/blog/facebook-marketing-m2con/
  39. 39. Photo by clairemaphone - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/37448584@N00 Created with Haiku Deck
  40. 40. Use The Search Bar
  41. 41. Photo by afagen - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/51035749109@N01 Created with Haiku Deck
  42. 42. • Business Partners • Clients • Members of the Chamber of Commerce • News Channels • Potential Business Clients • Competitors • Influencers
  43. 43. Use the Search Bar
  44. 44. Photo by mkhmarketing - Creative Commons Attribution License https://www.flickr.com/photos/93212162@N08 Created with Haiku Deck
  45. 45. How do YOU stand out?
  46. 46. What is your USP? (Unique Selling Point) •How are you different from your competitors? •Why do customers love you?
  47. 47. What is UNIQUE to your business? 1) Family owned business since 1960 2) Has your Executive Chef won numerous awards? 3) Do you offer emergency services 24-7? 4) Do you offer private yoga classes inside of your hotel rooms? 5) Do you have customers that have been coming to you for 20+ years?
  48. 48. Do you outstanding views from your hotel?
  49. 49. Do you have a unique product?
  50. 50. Have you won any awards?
  51. 51. Visual Storytelling The Most Important Digital Marketing Trend of 2015? The importance of visual storytelling in the online shopping journey.
  52. 52. Every business has a story. What’s yours? Share it in a way that attracts clients and encourages prospects to take action.
  53. 53. Give them the experience
  54. 54. Provoke an Emotion
  55. 55. Show off your establishment
  56. 56. Pull back the curtains!
  57. 57. Employee Spotlights
  58. 58. Tips from your Employees
  59. 59. Share Events
  60. 60. Community Events
  61. 61. Testimonials (Make sure to get permission first!)
  62. 62. Community Service
  63. 63. Promote Your Products & Services
  64. 64. Show off your amenities
  65. 65. Our venue is the perfect place for your wedding reception!
  66. 66. Share Your Holiday Menu During the 2013 holiday season, Embassy Suites Brea – North Orange County shared their special holiday delights with their Facebook fans. With the menu posted on social media, more fans were aware that the hotel was offering seasonal specials during Christmas and New Years.
  67. 67. User Generated Content
  68. 68. www.travelocity.com
  69. 69. Provide a Great Offer
  70. 70. Enticing Packages – Ex: Room and Tickets to a Local Event
  71. 71. Weekly Series #ThrowbackThursdays #MeetTheTeamMondays #FridayFunFact #TuesdayTrivia
  72. 72. Visual Storytelling with Video
  73. 73. Storytelling
  74. 74. Storytelling To educate guests about their hotels and brand identity, Hampton Hotels created a YouTube video series known as “Hamptionality Moments.” The campaign featured the recreation and sharing of the real life guest stories on the hotel’s YouTube channel. Launched in late 2012, the video series generated 5 million YouTube views, a 133% increase in Facebook fans, Twitter engagement growth over 110%, over 500 million social impressions. https://www.youtube.com/watch?v=R1CvK_XAZMM&index=2&list=PLMEqx95wlLwxIXdplgLr7naM5kkEi7Aox
  75. 75. Capture Moments
  76. 76. Storytelling – Pull in Your Customers https://www.youtube.com/watch?v=fXzw_0nzAlg
  77. 77. Nobody shares boring content
  78. 78. Have a conversation Remember to Comment, Like, Share, etc.. (*Most businesses forget to do this!)
  79. 79. Caption Contests
  80. 80. Employee Contests Employe Contests During the 2013 Halloween season, Hampton Inn & Suites Nashville Downtown encouraged their Facebook fans to vote for their favorite pumpkin, all of which were carved by the hotel staff. Fans that participated were entered into a drawing for a chance to win 5,000 HHonor points. Getting fans get involved in selecting the winner helped the hotel increase their Facebook reach and post engagement.
  81. 81. Ask Open Ended Questions What is your favorite dish on our menu from our restaurant in our hotel, XYZ? a) Shrimp Ravioli Florentine b) Balsamic Blue Filet Mignon c) “Filet” Cheese Steak d) Pan Seared Pork Belly
  82. 82. Humanize Your Brand – Include Your Employees
  83. 83. Tagboard
  84. 84. # 8 – Spice Up Your Content with Great (FREE!) Design Tools
  85. 85. www.picmonkey.com
  86. 86. Edit Photos Like a Pro www.picmonkey.com
  87. 87. Make Collages Picmonkey.com
  88. 88. www.picmonkey.com
  89. 89. www.Canva.com
  90. 90. Collages App Search for “Collages” in your App Store on your smart phone. It’s free!
  91. 91. Haiku Deck
  92. 92. #9 – Run a Contest or Giveaway www.mashable.com
  93. 93. Exclusive Promotions
  94. 94. Added Bonus Offers
  95. 95. Educate
  96. 96. Share Tips
  97. 97. Ask Questions
  98. 98. Promote Events
  99. 99. Share Tips
  100. 100. Make it Fun https://www.youtube.com/w atch?v=jp6-SjFdOHQ
  101. 101. Blog Posts The Ultimate List of Blog Post Ideas Courtesy of Digital Marketer (www.digitalmarketer.com)
  102. 102. Top 10 Tips List • Top 10 “Must See” Places in Albany • Top 10 Things To Do in the Adirondacks • Top 10 Tips For Healthy Eating • Top 10 Must Wear Trends this Summer
  103. 103. www.woobox.com
  104. 104. Photo by fensterbme - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/88543347@N00 Created with Haiku Deck
  105. 105. How To Get More Fans
  106. 106. Add Links In Your Email Signature (If you don’t know how to do this, just Google “How to add email signatures to [AOL/Outlook/Gmail] email signature.)
  107. 107. Email Newsletters
  108. 108. Social Proof
  109. 109. Add Icons to Your Website
  110. 110. Receipts
  111. 111. Promotional Materials
  112. 112. Media
  113. 113. Find us on to stay updated on special rates, local events and exclusive deals just for our fans!
  114. 114. Run a Contest
  115. 115. Contests
  116. 116. Contests www.woobox.com
  117. 117. Giveaways www.rafflecopter.com
  118. 118. Facebook Ads www.facebook.com/advertising
  119. 119. www.facebook.com/advertising
  120. 120. Boosted Post
  121. 121. FAQ’s
  122. 122. “How often should I post on Facebook?”
  123. 123. “How do I have time to do this?”
  124. 124. Save time with the Facebook Scheduler!
  125. 125. “How do I get more likes?”
  126. 126. 25 Tips To Get More Fans bit.ly/189avry
  127. 127. https://www.facebook.com/help
  128. 128. Key Takeaways • Have a presence • Don’t recreate the wheel • Find out what makes you unique • Tell your story visually using images and videos • Capture Moments • Never stop exploring and testing
  129. 129. Find a trusted friend who also has a business that has been using a social media channel, and start learning from them.
  130. 130. Homework • Take out your notes again • Try out 2 or 3 things you learned today!
  131. 131. Let’s Connect! @MannixMarketing arundell@mannixmarketing.com (518) 743-9424 www.facebook.com/mannixmarketing www.mannixmarketing.com
  132. 132. bit.ly/174EUmp

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