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Fighting Churn with Data: the battle to retain customers

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Don’t let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you’ll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.

Learn more about the book here: https://bit.ly/2NTYNwy

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Fighting Churn with Data: the battle to retain customers

  1. 1. Maximise Customer Retention With Fighting Churn with Data. Take 42% off by entering slgold into the discount code box at checkout at manning.com.
  2. 2. Hold on to your customers Don’t let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you’ll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.
  3. 3. You can fight churn! Churn is the bane of any subscription business, such as content subscriptions or software as a service. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions. Fighting Churn with Data shows teaches you how.
  4. 4. A different kind of resource Fighting Churn with Data is your guide to keeping your customers for the long haul. In its pages you’ll find a clear overview of churn concepts, along with hands on tricks and tips he has developed through years of experience analyzing customer behavior. So you can beat churn!
  5. 5. Learn from a data expert Carl Gold is the Chief Data Scientist at Zuora, Inc, a comprehensive subscription management platform and newly public Silicon Valley “unicorn”. Zuora is widely recognized in a leader in all things pertaining to subscription and recurring revenue, with 1,000 customers across a range of industries worldwide. Carl joined Zuora in 2015 and created the predictive analytics system for Zuora’s subscriber analysis product, Zuora Insights.
  6. 6. If you want to learn more about the book, check it out on liveBook here. Take 42% off Fighting Churn with Data by entering slgold into the discount code box at checkout at manning.com.

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