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Design for the Mind: speaking directly to your user's psyche


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Design for the Mind: Seven Psychological Principles of Persuasive Design will teach web designers and developers how to create sites and applications that appeal to our innate natural responses.

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Design for the Mind: speaking directly to your user's psyche

  1. 1. How can I use psychology to influence user behavior? Save 42% with code ssdesm. With Design for the Mind by Victor S. Yocco
  2. 2. I’m having trouble getting users to engage with my product. How can I use psychological principles to improve my product design and reach more people?
  3. 3. Design for the Mind will show you the way This book will teach you how to apply psychology to design, so you can adapt your product or service to meet your users’ needs. You will learn principles of psychology which will help you to understand and influence the behavior of your users.
  4. 4. An example of a design idea which doesn’t follow psychological principles: “Our design recommendations will focus on the act of liking. Everyone likes Facebook because they get to see what their friends are doing and if they like what they see, they press the Like button. So we are going to strategically place Like buttons all around your product so people can Like things too. It’s going to be a real hit!” An example of a design idea which does follow psychological principles: “Our design will allow your users to see what other users with similar interests are doing with your product. We know from psychological research that people look at what others are doing and compare themselves to those people. Your Product now facilitates the creation of groups of like-minded users. They’ll be able to see how others use your product, trade tips on using your product, and create a broader word-of-mouth effort around your product.”
  5. 5. The principles of persuasive psychology are essential for the best user experience and user-focused design.
  6. 6. What is persuasive psychology exactly? It sounds a bit like a scientific term for manipulation.
  7. 7. Persuasive psychology is about creating a better user experience, not tricking people! When you use psychology to improve your designs you simply make it easier for people to do things that they were already considering. It’s about making users’ decisions easier with designs that are intuitive to navigate and give a sense of security.
  8. 8. Design isn’t only about aesthetics. You will learn how to address ever-shortening attention spans and how to encourage users to engage with, browse, or buy your product or service. You will learn how to anticipate people’s thought patterns, behaviors, and reactions, and how to use that knowledge to improve your designs.
  9. 9. You will learn how to explain the underlying rationale of your designs to co-workers and other interested parties – without sounding like a know-it-all. Which will give you an advantage over your competition.
  10. 10. Interested? Start reading the first chapter today – for free! Get inside your users’ heads today with Design for the Mind!
  11. 11. Learn how to adapt your designs to human behavior today! Get 42% off of Design for the Mind with code ssdesm. New from