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Openexecsum2

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Openexecsum2

  1. 1. © 2 0 1 4 L E S C H A R M 1 NOT A BUSINESS PLAN
  2. 2. DIRECTION FINDER( AN EXECUTIVE SUMAMRY) Everybody shall understand where YOU are headed!!!!!! And Are they interested ? 5/13/2014© 2 0 1 4 L E S C H A R M2
  3. 3. CHARACTERISTICS OF AN EXECUTIVE SUMMARY THAT SELLS Points me in the right direction - e.g. not just another company in the health space, but.… Makes it easy - uses clear and concise language, graphics Helps me find what I ( source of capital) look for © 2 0 1 4 L E S C H A R M 3
  4. 4. CHARACTERISTICS OF AN EXECUTIVE SUMMARY THAT SELLS - 2 Gives me something special - new insight into the market e.g. definition, competition Presents a compelling rationale and positioning Shows the “unfair” competitive advantage © 2 0 1 4 L E S C H A R M 4
  5. 5. CONTENTS OF AN EXECUTIVE SUMMARY (It’s a subjective thing –but you know it when you see it) CONCISE CLEAR CONTAINS THE MEAT COMPREHENSIVE COMPELLING plus: Considers The “Unfair” Advantage © 2 0 1 4 L E S C H A R M 5
  6. 6. CONTENTS OF AN EXECUTIVE SUMMARY THE MEAT  THE POSITIONING/SIZE  THE MARKET NEED/PAIN  THE PRODUCT SOLUTION  THE VALUE PROPOSITION  THE PEOPLE  © 2 0 1 4 L E S C H A R M 6
  7. 7. CONTENTS Not necessarily always the same Not always the same order FIGURE OUT THE BEST WAY TO TELL WHY THIS IS SPECIAL AND WILL BE A SUCCESS to whomever the audience you are giving it © 2 0 1 4 L E S C H A R M 7
  8. 8. WHAT DOES IT LOOK LIKE Pictures and graphs help make the point Bullets make it easier Underlines etc… Don’t forget this easy stuff………REMEMBER If they don’t get it---YOU DIDN’T GET IT !!!! ************* © 2 0 1 4 L E S C H A R M 8
  9. 9. THINGS TO THINK ABOUT This is not a company advertisement IT IS CUSTOMER FOCUSED !!!!! Think outputs NOT inputs If you have multiple plants –why is that important to the customer???? © 2 0 1 4 L E S C H A R M 9
  10. 10. © 2 0 1 4 L E S C H A R M 10Who are the competitors--- AND THERE ARE SOME
  11. 11. © 2 0 1 4 L E S C H A R M 11 JUST THE PEARLS OF WISDOM
  12. 12. SPECIAL CONSIDERATIONS A great Exec. Sum. makes it easier to communicate with many interested groups. board employees bank and other lenders vendors/partners customers © 2 0 1 4 L E S C H A R M 12
  13. 13. SUMMARY An Exec. Sum. forces you to get to the why has this opportunity got a HIGH probability of “success”! And maintaining “success” And do it succinctly !! © 2 0 1 4 L E S C H A R M 13
  14. 14. JUST THE MAIN POINTS, LEAVE THE FUZZY STUFF OUT! © 2 0 1 4 L E S C H A R M 15
  15. 15. A 3 MINUTE PRESENTATION GREAT STUFF ONLY WHAT DO I WANT TO KNOW TO INVEST ( OR LEND TO) © 2 0 1 4 L E S C H A R M 16
  16. 16. WHAT DO THE OTHERS HAVE TO DO ?? 1. I don’t understand….. 2. I would have expected…. 3. Did you know….. © 2 0 1 4 L E S C H A R M 17 Be prepared to ask the presenter the following….
  17. 17. © 2 0 1 4 L E S C H A R M 18 ACTION!!!!!!

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