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Planning, policies, messaging, coordination, and relationships: these five factors are a guide to an urban planner's north star: attracting desired development to a community. This presentation was given on May 7, 2013 at the Massachusetts Department of Housing and Community Development conference in Devens. It was part of a conference panel called "Getting the Development You Want: Reaching Revitalization Goals in Different Markets." The conference agenda and other presentations are available at http://www.mass.gov/hed/docs/dhcd/cd/aat/powerpresentations-may7.pdf.