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DELHI-METRO-ADVERTISING-METRO-TRAINS-7-15

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DELHI-METRO-ADVERTISING-METRO-TRAINS-7-15

  1. 1. DELHI METRO Delhi’s Pride AMetro Ride A Presentation on TRAIN WRAPS & INSIDE TRAIN BRANDING (Authorised Marketing Associate for Advertising through Delhi Metro Trains on Line I, II, III & IV)
  2. 2. INTRODUCTION  Delhi, National Capital Region (NCR) is the 7th biggest urban agglomeration in the world with a population of 23 million people. Delhi Metro is the lifeline of the NCR and connects Delhi, Gurgaon, Noida and Ghaziabad through its widespread rail network.  DMRC made operational its first section of Phase-I on 25th Dec 2002. DMRC has since completed Phase-I & II comprising of 137 stations and a network of around 165 km. DMRC is also operating at 4 stations of 22.7 km long Airport line. Further, 138 Km additional lines with 90 No. stations of phase-III are under construction in Phase-III.  DMRC stands among top three metro systems in Asia which are member of NOVA/COMET with respect to safety, punctuality, reliability, quality and responsiveness to the customers.
  3. 3. Source :DMRC
  4. 4. RIDERSHIP Thus, DELHi Metro has carried 3690 million passengers from its inception till March’ 2014 Source :DMRC Year Total Ridership 2002-03 3,868,093 2003-04 19,642,583 2004-05 45,436,825 2005-06 98,030,614 2006-07 169,322,536 2007-08 218,706,636 2008-09 263,733,520 2009-10 307,427,745 2010-11 459,624,142 2011-12 607,663,144 2012-13 702,948,991 2013-14 799,624,449
  5. 5. CURRENT METRO SERVICES 2.4 minutes frequency during peak hours. Trains operated from 6 am to 11.30 pm About 2535 trips runs per day Ridership 27 lakh per day  3/4 of the passengers claim their route to be their daily route  Average time spent before boarding is approximately 3-4 minutes Source :DMRC
  6. 6. Classification by age OF COMMUTERS Source :DMRC AGE GROUP OF COMMUTERS Above 60 Yrs. 1% 31 to 50 Yrs. 22% 19 to 30 Yrs. 68% Up to 18 Yrs. 7% Between 51 to 60 Yrs. 2%
  7. 7. FEMALE, 24.2% MALE, 75.8% FEMALE MALE Source :DMRC Classification by Gender OF COMMUTERS
  8. 8. Classification by occupation of commuters Source :DMRC Students 30% Text Others 2% Officers Executiv e Busines s 67% SL. NO. OCCUPATION NO. OF COMMUTERS % OF COMMUTERS 1 OEBs 49564 67 2 Retired 1155 1.5% 3 Others 1425 1.9% 4 Student 22782 30.4% Total 74926 100% Not working 1.5%
  9. 9. Total number of Rotem Trains (4 Bogies) : 19 { 2 motorized (First and last ) and 2 trailers } Total number of Rotem Trains (6 Bogies) : 10 { 2 motorized (First and last ) and 4 trailers } Reserved Bogies for Ladies : Every 1st bogie (First & Last) Seating Capacity per bogie : 60 Passengers Standing capacity per bogie : 325 Passengers Average Commuters per day : 6.40 lac  Total route length : 25.15 Km  Total number of Stations : 21 Travel time : 45 minutes  Average trips per Train per day : 19-20 Times (one way)  Frequency : 2-3 minutes in peak time IMPORTANT FACTS about Line 1 (Dilshad Garden To Rithala) crisscrossing East, Central, North & North West Delhi Trains Available For Inside branding: 29 Stations Name: Dilshad Garden, Jhilmil , Mansarovar Park, Shahdara,, Welcome, Seelampur, Shastri Park, Kashmere Gate, Tis Hazari, Pul Bangash, Pratap Nagar, Shastri Nagar, InderLok, Kanhiya Nagar, Keshav Puram , Netaji Subhash Place , Kohat Enclave, Pitam Pura , Rohini East, Rohini West &Rithala Source :DMRC
  10. 10. Total number of Rotem Trains (6 Bogies) : 10 { 2 motorized (First and last ) and 4 trailers } Total number of BT Trains (6 Bogies) : 17 { 2 motorized (First and last ) and 4 trailers } Total number of BT Trains (8 Bogies) : 33 { 2 motorized (First and last ) and 6 trailers } Reserved Bogies for Ladies : Every 1st bogie (First & Last) Seating Capacity per bogie : 60 Passengers Standing capacity per bogie : 325 Passengers Average Commuters per day : 15.44 lac  Total route length : 44.65 km  Total number of Stations : 34 Travel time : 75/80 Minutes  Average trips per Train per day : 11-12 Times (one way)  Frequency : 2-3 minutes in peak time IMPORTANT FACTS about Line 2 (Jahangirpuri to Huda City Centre) crisscrossing North Delhi, CONNAUGHT PLACE, Central & South Delhi AND Gurgaon Trains Available For Inside branding: 60 Trains Available For Wrapping: 7 Stations Name: Jahangirpuri, Adarsh Nagar, Azad Pur, Model Town, GTB Nagar, Vishwa Vidyalaya, Vidhan Sabha, Civil Lines, Kashmere Gate, Chandni Chowk, Chawri Bazar, New Delhi, Rajiv Chowk, Patel Chowk, Central Sectt., Udyog Bhawan, Race Course, Jor Bagh, I.N.A, A.I.I.M.S, Green Park, Hauz Khas, Malviya Nagar, Saket, Qutab Minar, Chhatarpur, Sultanpur, Ghitorni, Arjan Garh, Guru Dronacharya, Sikandarpur, MG Road, IFFCO Chowk, Huda City Centre Source :DMRC
  11. 11. Total number of Rotem Trains (6 Bogies) : 11 { 2 motorized (First and last ) and 4 trailers } Total number of Rotem Trains (8 Bogies) : 20 { 2 motorized (First and last ) and 6 trailers } Total number of BT Trains (6 Bogies) : 36 { 2 motorized (First and last ) and 4 trailers } Total number of BT Trains (8 Bogies) : 4 { 2 motorized (First and last ) and 6 trailers } Reserved Bogies for Ladies : Every 1st bogie (First & Last) Seating Capacity per bogie : 60 Passengers Standing capacity per bogie : 325 Passengers Average Commuters per day : 14.45 lac  Total route length : 58.67 km  Total number of Stations : 51 Travel time : 90/80 Minutes  Average trips per Train per day : 10-11 Times (one way)  Frequency : 2-3 minutes in peak time IMPORTANT FACTS about Line 3 & 4 (Dwarka to Noida / Vaishali) crisscrossing West, Central Delhi, Connaught Place, East Delhi & Noida Trains Available For Inside branding: 71 Trains Available For Wrapping: 8 Stations Name: Dwarka Sec 21 - Dwarka Sec 8 - Dwarka Sec 9 - Dwarka Sec 10 - Dwarka Sec 11 - Dwarka Sec 12 - Dwarka Sec 13 - Dwarka Sec 14 Dwarka - Dwarka Mor - Nawada - Uttam Nagar West - Uttam Nagar East - Janakpuri West - Janakpuri East - Tilak Nagar - Subhash Nagar - Tagore Garden - Rajouri Garden - Ramesh Nagar - Moti Nagar - Kirti Nagar - Shadipur - Patel Nagar - Rajendra Place - Karol Bagh - Jhandewalan - R.K. Ashram Marg - Rajiv Chowk - Barakhamba Road - Mandi House - Pragati Maidan - Indraprastha - Yamuna Bank. To Noida- Akshardam Temple - Mayur Vihar I - Mayur Vihar Ext. - New Ashok Nagar - Noida Sec 15 - Noida Sec 16 - Noida Sec 18 - Botanical Garden - Golf Course - Noida City Centre (Sector 32). To Vaishali- Laxmi Nagar - Nirman Vihar - Preet Vihar - Karkarduma - Anand Vihar ISBT- Kaushambi - Vaishali. Source :DMRC
  12. 12. Average Per Day Movement Total No. of Train Entry per line Entry per line % Total Commuters' per line Total Commuters' per line % Commuters' entry & exit on same line Commuters' entry & exit on same line % Line-1 (Dilshad Garden to Rithala) 29 393155 14 640017 23 180813 7 Line-2 (Jahangirpuri to Huda City Centre) 60 972810 35 1544553 56 533251 19 Line-3/4 (Dwarka to Noida/ Vaishali) 71 1051667 38 1445946 53 687122 25 Line-5 (Inderlok to Mundka) 19 102415 4 178639 7 26388 1 Line-6 (Mandi House to Badarpur) 29 222427 8 350688 13 90688 3 Total 208 2742474 100 4159843 152 1518262 55 Source :DMRC 08.08.2014
  13. 13. TRAIN WRAPS (AVAILABLE ON LINES 2, 3&4)
  14. 14. Giant Moving Billboard - Can’t be ignored A modern & new medium that turns heads Delivers the entire city/ region than just a street / locality Immediate & noticeable response Fast & effective brand awareness.. Beats Clutter High Visibility- Prominent size Delivers a varied audience both fixed and floating population Powerful environment Mass appeal Cost Efficient- Long Shelf Life Delivers both captive & transit audience Higher OTS- higher retention Excellent support medium (reinforcing) WHY train wraps?
  15. 15. INSIDE TRAIN BRANDING (AVAILABLE ON LINES 1, 2 , 3 &4)
  16. 16. Reaches consumers on the move Captive audience Prominent size - easily noticeable Clutter free Impactful environment Mass appeal - convenient medium Economical In underground - no outside view Higher frequency - higher retention Excellent support medium (reinforcing) WHY ADVERTISE Inside DELHI METRO ?
  17. 17. Bhagwati Advertisers 238, Ist Floor, CM-1,Office Complex, Jhandewalan, New Delhi-110055 Ph: 011 – 23682060, 41540442. Telefax : 011 - 23682060. E-Mail : anupam@baindia.com Website : www.baindia.com Call us today to get youR brand noticed fast and effEctively.

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