Theatre play for participatory value chain development

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Theatre play for participatory value chain development

  1. 1. Theatre play for participatory value chain development by Hugo Lamers, Faridah, Termizi, Pearlycia, Shariah and Hafizul Adapted from the Participatory Market Chain Approach
  2. 2. ‘The Spineless Durian’
  3. 3. The audience is ready….., I hope you too!
  4. 4. Two farmers are in the forest harvesting some special fruit…
  5. 5. A collecting trader comes to the forest…
  6. 6. The collecting trader bargains hard – A low price is what the farmers get!
  7. 7. The collecting trader sells the fruits to the wholesaler
  8. 8. The wholesaler is not happy and gives a low price again!
  9. 9. The wholesaler arrives at the shop in town – the shopkeeper inspects the durians
  10. 10. A customer arrives
  11. 11. The customer inspects the durians
  12. 12. The shopkeeper asks which type she wants…
  13. 13. ' The shop keeper calls the wholesaler
  14. 14. The wholesaler calls the collecting trader
  15. 15. The collecting trader meets the farmers
  16. 16. The farmers are puzzled - Then the wholesaler calls
  17. 17. I have an idea says the collecting trader
  18. 18. The farmers agree and go deep into the forest...
  19. 19. The farmers show the fruit to the shopkeeper
  20. 20. 'The End'
  21. 21. So people - I hope you enjoyed, but what did you learn...
  22. 22. We put three key messages about marketing and value chains in this play, did you capture them...
  23. 23. Find the guidelines and answers at http://tft.atbioversity.net/tiki-index.php?page=PMCA
  24. 24. - Pearlycia Brooke as farmer (Dep. of Agriculture, Sarawak) - Termizi as farmer (Dep. of Agriculture, Sarawak) - Hafizul Bin Husin as collecting trader (Dep. of Agriculture, Putrajaya) - Shariah Binti Umar as wholesaler (Dep. of Agriculture, Sarawak) - Hugo Lamers as shopkeeper (Bioversity International) - Faridah Aini Binti Muhammad as customer (Dep. of Agriculture, Putrajaya) - Bungai village, Bekenu district, Miri, Sarawak, Malaysia, Nov 2013 http://tft.atbioversity.net/tiki-index.php?page=PMCA
  25. 25. Theatre play for participatory value chain development Adapted from the Participatory Market Chain Approach Hugo Lamers Associate Scientist socio-economics and marketing Bioversity International h.lamers@cgiar.org In collaboration with Department of Agriculture in Malaysia http://tft.atbioversity.net/tiki-index.php?page=PMCA

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