Analyzing the Effectiveness of Mobile and
Web Channels Using WSO2 BAM
Presented by:
Sinthuja Rajendran ,Software Engineer
...
E-Commerce..
● E-commerce has become an emerging trend in the internet marketplace
for online purchases.
● Two primary cha...
Web Applications
● All time available, 24X7 hours in a week.
● Zero Install - A web browser will be enough for all web app...
Mobile apps
● Mobile apps are becoming popular.
● All advantages mentioned for web applications, but 'No zero Installation...
Business from Web to Mobile?
● Business is easier with,
- Smart Phones
- Tablets
● New mobile apps
- Getting popular in bu...
Requirement
It's important to analyze which e-commerce channel is suitable for an
enterprise application, and make some st...
Problem !
How to monitor them?
- Their usage
- Tracking user behavior
- Mobile user preferences
- Mobile user interaction ...
WSO2 BAM 2.x.x
(WSO2 Business Analytics Monitor)
Solution :
WSO2 BAM 2
Open Source Big Data analytics framework
- Cassandra big data storage
- Hive/Hadoop big data analysis
- Jaggery...
BAM Architecture
Demo....
Monitoring and analyzing both web and mobile channels of an,
E-Ticket Booking System
In this demo,
Web app - Running on WSO2 App Server
Mobile app - Running on Android platform
BAM toolbox - receiving, analy...
Online Ticketing Application
The application consists of following operations,
● Order a ticket
● View a ticket
● Cancel a...
Event Capture
Analytics and Visualization
Analyzed Outcome
Demo....
What's more?
Compare for each channel....
● User geographic locations
● Time variation analysis
● App usage
● Transaction ...
Questions??
Useful Links..
• Download WSO2 BAM from http://wso2.com/products/business-activity-
monitor/
•See the documentation on
htt...
Thank You
Upcoming SlideShare
Loading in …5
×

Analyzing the effectiveness of mobile and web channels using WSO2 BAM

252 views

Published on

How mobile channel and web channel can be monitored with WSO2 BAM.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
252
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Analyzing the effectiveness of mobile and web channels using WSO2 BAM

  1. 1. Analyzing the Effectiveness of Mobile and Web Channels Using WSO2 BAM Presented by: Sinthuja Rajendran ,Software Engineer Maninda Edirisooriya, Software Engineer
  2. 2. E-Commerce.. ● E-commerce has become an emerging trend in the internet marketplace for online purchases. ● Two primary channels of e-commerce, ● Web Channel ● Mobile Channel
  3. 3. Web Applications ● All time available, 24X7 hours in a week. ● Zero Install - A web browser will be enough for all web applications. ● Anybody, any where in the world ● Quick and easy updates ● Detailed Information ● Easy access ...Many more....
  4. 4. Mobile apps ● Mobile apps are becoming popular. ● All advantages mentioned for web applications, but 'No zero Installation'. You need to install the specific mobile app you want to use. - Easy to use - Access while transport - Increased computing power - Smart phones becoming cheaper - Cool trend among youth
  5. 5. Business from Web to Mobile? ● Business is easier with, - Smart Phones - Tablets ● New mobile apps - Getting popular in business applications ● People getting familiar with mobile apps
  6. 6. Requirement It's important to analyze which e-commerce channel is suitable for an enterprise application, and make some strategic decisions such as providing promotions targeting the market segments of each different channel.
  7. 7. Problem ! How to monitor them? - Their usage - Tracking user behavior - Mobile user preferences - Mobile user interaction patterns - Compare with web app usage
  8. 8. WSO2 BAM 2.x.x (WSO2 Business Analytics Monitor) Solution :
  9. 9. WSO2 BAM 2 Open Source Big Data analytics framework - Cassandra big data storage - Hive/Hadoop big data analysis - Jaggery based dashboard/ WSO2 GS Dashboard - Toolboxes Approach Ideal for, - Thrift for web app monitoring / big data interception - REST API for mobile apps
  10. 10. BAM Architecture
  11. 11. Demo.... Monitoring and analyzing both web and mobile channels of an, E-Ticket Booking System
  12. 12. In this demo, Web app - Running on WSO2 App Server Mobile app - Running on Android platform BAM toolbox - receiving, analyzing and visualizing channel usage
  13. 13. Online Ticketing Application The application consists of following operations, ● Order a ticket ● View a ticket ● Cancel a ticket
  14. 14. Event Capture
  15. 15. Analytics and Visualization
  16. 16. Analyzed Outcome
  17. 17. Demo....
  18. 18. What's more? Compare for each channel.... ● User geographic locations ● Time variation analysis ● App usage ● Transaction quantities ● User preferences ● Cloud service usage metering ● Theft detection and alerting ● And many more .....
  19. 19. Questions??
  20. 20. Useful Links.. • Download WSO2 BAM from http://wso2.com/products/business-activity- monitor/ •See the documentation on http://docs.wso2.org/wiki/display/BAM201/WSO2+Business+Activity+Monitor+D ocumentation • Download the toolboxes from http://wso2.com/products/business-activity- monitor/toolboxes/ • See how you can write new Data Agent which publish to WSO2 BAM in http://wso2.org/library/articles/2012/07/creating-custom-agents-publish-events- bamcep • See how to use REST API of receiver in http://docs.wso2.org/wiki/display/BAM201/REST+API • See about BAM Dashboard in http://docs.wso2.org/wiki/display/BAM201/BAM+Dashboard
  21. 21. Thank You

×