Making of Innovative Solutions : Lean Start-Up and Design
Thinking Practices
Manik Choudhary, PMI-ACP, CSPO, PSM-1
manikch...
Disclaimer
 These are my personal opinions on the subject and in no way represent
that of my employer.
Approach : Lean Canvas, Design Thinking, USM & Agile
User
Story
Map
Lean Canvas http://leancanvas.com
Right Product
Produc...
Waste in Software Industry
64 % of
Software is
unused !
“Waste is any human activity which
absorbs resources but creates n...
“Building something nobody wants is the
ultimate form of waste.” – Eric Ries
Approach
Business Model
Framework
Design Thinking
User Story Mapping
Lean Startup
Customer Development
Agile Software
Lean (Toyota Production System)
Five principles of Lean Startup
StartUp
StartUp
=
Experiment
Searching for a Profitable, Scalable and Reliable Business Model
 A startup is a human insti...
Lean Startup
Lean Startup principle
Entrepreneurs are everywhere
Entrepreneurship is management
Validate Learning
Build-Me...
Approach
Business Model
Framework
Design Thinking
User Story Mapping
Business Model Framework
Lean Canvas – Ash Maurya Product Opportunities – Marty Cagan
1. Exactly what problem will this so...
Business Model Canvas Explained (Video)
Business Model Canvas - Alex Osterwalder
Lean Canvas
Source : http://leancanvas.com
Business Model Canvas vs Lean Canvas
Lean Canvas – Ash Maurya
BMC - Alex Osterwalder
Approach
Business Model
Framework
Design Thinking
User Story Mapping
Design Thinking
Design Thinking is a method for solving complex problems
and creating new ideas.
Design Thinking – Empathy Phase
“There Are No Facts Inside Your
Building, So Get Outside.” –
Steve Blank
Problem Interview...
Design Thinking – Define Phase
 Storytelling
 Clustering
 Personas
 Task Flow
Analysis
 Framework
POINT OF VIEW
Hypot...
Design Thinking – Ideation Phase
Empathy
Define
Ideate
Prototype
Validation
 Be Visual
 Defer Judgment
 Encourage Wild ...
Design Thinking – Prototype Phase
Empathy
Define
Ideate
Prototype
Validation
 Physical
 Wireframes
 Storyboards
 Actin...
Design Thinking – Validate Phase
Test the Solution with a “demo” before Building the actual
product*
* Source- Running Lea...
Approach
Business Model
Framework
Design Thinking
User Story Mapping
User
Story
Map
User Story Mapping
MVP- Minimum Viable Product Scope
User Story Mapping
Teams
Win
Time
Backlog
Quality
will
Improve
Communic
ation
within
Team will
Improve
User Story
Mapping
Key Takeaways
“DESIGN is not
just what it looks
like and feels like.
Design is how it
works.”
- Steve Jobs
Good Practices ...
Thank you !!
 Manik Choudhary
 manikchoudhary@yahoo.com
 Linked In - http://www.linkedin.com/pub/manik-choudhary-pmi-ac...
Making of innovative solutions   manik choudhary
Making of innovative solutions   manik choudhary
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Making of innovative solutions using lean Startup and Design Thinking

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Making of innovative solutions manik choudhary

  1. 1. Making of Innovative Solutions : Lean Start-Up and Design Thinking Practices Manik Choudhary, PMI-ACP, CSPO, PSM-1 manikchoudhary@yahoo.com
  2. 2. Disclaimer  These are my personal opinions on the subject and in no way represent that of my employer.
  3. 3. Approach : Lean Canvas, Design Thinking, USM & Agile User Story Map Lean Canvas http://leancanvas.com Right Product Product Right http://blog.econocom.com/en/blog/how-to-boost-innovation Design Thinking *Source https://dschool.stanford.edu/groups/k12/wiki/17cff/
  4. 4. Waste in Software Industry 64 % of Software is unused ! “Waste is any human activity which absorbs resources but creates no value “ - James p. Womak and Daniel T. Jones
  5. 5. “Building something nobody wants is the ultimate form of waste.” – Eric Ries
  6. 6. Approach Business Model Framework Design Thinking User Story Mapping
  7. 7. Lean Startup Customer Development Agile Software Lean (Toyota Production System) Five principles of Lean Startup
  8. 8. StartUp StartUp = Experiment Searching for a Profitable, Scalable and Reliable Business Model  A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty“. by Eric Ries from the book ”The Lean Startup”  Nothing to do with size of company, sector of the economy, or industry
  9. 9. Lean Startup Lean Startup principle Entrepreneurs are everywhere Entrepreneurship is management Validate Learning Build-Measure-Lean Innovation Accounting
  10. 10. Approach Business Model Framework Design Thinking User Story Mapping
  11. 11. Business Model Framework Lean Canvas – Ash Maurya Product Opportunities – Marty Cagan 1. Exactly what problem will this solve? (value proposition) 2. For whom do we solve that problem? (target market) 3. How big is the opportunity? (market size) 4. What alternatives are out there? (competitive landscape) 5. Why are we best suited to pursue this? (our differentiator) 6. Why now? (market window) 7. How will we get this product to market? (go-to-market strategy) 8. How will we measure success/make money from this product? (metrics/revenue strategy) 9. What factors are critical to success? (solution requirements) 10. Given the above, what’s the recommendation? (go or no-go) Business Model Canvas - Alex Osterwalder Let‘s make sure this solution will generate a profit
  12. 12. Business Model Canvas Explained (Video) Business Model Canvas - Alex Osterwalder
  13. 13. Lean Canvas Source : http://leancanvas.com
  14. 14. Business Model Canvas vs Lean Canvas Lean Canvas – Ash Maurya BMC - Alex Osterwalder
  15. 15. Approach Business Model Framework Design Thinking User Story Mapping
  16. 16. Design Thinking Design Thinking is a method for solving complex problems and creating new ideas.
  17. 17. Design Thinking – Empathy Phase “There Are No Facts Inside Your Building, So Get Outside.” – Steve Blank Problem Interviews Understand Observe Empathy Define Ideate Prototype Validation
  18. 18. Design Thinking – Define Phase  Storytelling  Clustering  Personas  Task Flow Analysis  Framework POINT OF VIEW Hypothesis about users’ needs HMW Statement Empathy Define Ideate Prototype Validation * Source - http://www.3d-innovations.com/blog/?tag=design-thinking
  19. 19. Design Thinking – Ideation Phase Empathy Define Ideate Prototype Validation  Be Visual  Defer Judgment  Encourage Wild Ideas  Build on the Ideas of Others  One Conversation at a time  Go for wild Ideas * Picture Source http://www.prweb.com/releases/Design_Ideation/Design_Thinking/prweb10979211.htm
  20. 20. Design Thinking – Prototype Phase Empathy Define Ideate Prototype Validation  Physical  Wireframes  Storyboards  Acting * Picture Source - http://www.smashingmagazine.com/2010/06/16/design-better-faster-with-rapid-prototyping/
  21. 21. Design Thinking – Validate Phase Test the Solution with a “demo” before Building the actual product* * Source- Running Lean – Ash Maura Empathy Define Ideate Prototype Validation * Source - http://lean.st/
  22. 22. Approach Business Model Framework Design Thinking User Story Mapping User Story Map
  23. 23. User Story Mapping MVP- Minimum Viable Product Scope
  24. 24. User Story Mapping Teams Win Time Backlog Quality will Improve Communic ation within Team will Improve User Story Mapping
  25. 25. Key Takeaways “DESIGN is not just what it looks like and feels like. Design is how it works.” - Steve Jobs Good Practices for Great Products  Lean Startup Concepts  Business Model Framework  Design Thinking  Problem/Solution interviews  Prototype – Low fidelity & High-fidelity  Minimum Viable Product(MVP)  Iterated Business Model Framework  User Story Map  Agile / Lean / XP  Early adopters
  26. 26. Thank you !!  Manik Choudhary  manikchoudhary@yahoo.com  Linked In - http://www.linkedin.com/pub/manik-choudhary-pmi-acp-cspo- psm/1/54/529

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