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CONTENTS:
1. Introduction
2. Uniqueness
3. Virgins Green Message
4. Summary
INTRO:
 Founded in 1970
 By Richard Branson and
Nik Powell
 It is the third respected brand
in Britain
INTRO:
 It has diverse products and
services
 It has more than 400
companies worldwide
 It started it’s business with
Virgin Records
Their quality products
at affordable prices
They care for their
customers
Its investment in
Renewable energy
It categorizes its
businesses into 8
socially responsible
and
Sustainable groups
What Virgin Earth Challenge
does for company ?
Will drive
sales
Will create good will
Increase in firms
Market value
What is your Holistic strategy
forVirgin?
 To look for new opportunities
 Engaging in Constant
customer feedback
 To move in the direction with
ethical, social and global
strategies
Summary
Virgin history
Uniqueness of virgin
Virgin green fund
Disclaimer
Created by ManikishoreVNRHYD during marketing
internship by, prof. Sameer mathur, IIM Lucknow

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