Expanding Fuel Pellet To Asia


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Expanding Fuel Pellet To Asia

  1. 1. Wood Pellets Wood Pellet Furnace
  2. 2. ? ? ? ? ?
  3. 3. • Complex regional structure • Poor infrastructure – roads & electricity • Lowest EDB (Ease of Doing Business) - 122 /181 • Warm weather – little need for heat products • Abundant natural and energy resources - the biggest producers of coal
  4. 4. • Isolated geographic location • Language barrier 99% of the population are Japanese • Infrastructure is owned by private company Privatization of railroads • Introduce the product in the wrong time – few competitors Failed in 1982 due to the declining of oil price • Very little to no natural and energy resources
  5. 5. • Small market in fuel pellets • Product loyalty to local product Local product is supported by government Standard and quality
  6. 6. Taiwan China South Korea High level of inter-regional mobility √ √ √ Well established export system, transportation system √ √ √ Population Stagnant Large Stagnant EDB 61/181 83/181 23/181 (www.doingbusiness.com) Economy & GDP Affluent Corruption Chaebols Competition No Yes Few
  7. 7. • Taipei, capital of Taiwan • Taipei metropolitan area includes Taipei City, Taipei County and Keelung City • Central geographic location relative to Eastern Asian countries
  8. 8. • Taipei's international airport is located in Taoyuan • Combination of metro and light rail trains, conventional railways, an integrated system of busses • The HSR line starts in Taipei, and is home to the Port of Taipei
  9. 9. • Considered to be the “economic, cultural and political center” of Taiwan • Stable banking services • Neihu Technology Park, Taiwan Think Tank Project
  10. 10. • Taipei boasts “the broadest wireless b broadband coverage” among world class cities • Taipei Municipal Government focused on “the strengthening of network equipment and infrastructure” • 27 universities and vocational schools = top talent
  11. 11. Taoyuan • One of the largest cities •Very developed, with “many department stores, supermarkets, and international restaurants in the city”
  12. 12. Taoyuan Continued... • Excellent transportation system, with an HSR train station, international airport (tourists would know this as the “Taipei airport”), 2 north-south highways and conventional railways connected to the rest of the country
  13. 13. Hsinchu • Role: transform Taiwan into a high-technology country • Home to Hsinchu Science and Industrial Park ('The Silicon Valley of Taiwan' ) with 400+ high tech companies • Located next to two universities
  14. 14. Hsinchu Continued • Excellent transportation options: HSR train station, conventional railways, and highways to connect Hsinchu to the rest of the country • Common Wealth December 2003 Issue: Hsinchu infrastructure is best in all of Taiwan, second best for “its livability and investment environment.”
  15. 15. Taichung • Home of small businesses, with “with small eateries, traditional markets, and other various family businesses” • Fun fact: Bubble tea was invented here
  16. 16. z
  17. 17. Taichung Continued • Taichung International Airport, HSR station, Taichung Harbor/port – “is the second largest cargo facility on the island capable of handling container shipping”, several highways, and 3 local conventional train stations
  18. 18. Taichung Continued • Home to furniture manufacturers – possible source of raw materials • Industrial park with high tech manufacturing • 3rd largest city in Taiwan
  19. 19. Tainan • 4th largest city • Tainan Science Park (30 minutes drive from Kaohsiung Int'l A Airport) • County goal: to become well known for new technology and science advances
  20. 20. Tainan Continued • The conventional railway system, Tainan Station = major stop, “with direct connections to Taipei, Kaohsiung, Taichung, Hsinchu and Keelung” • HSR station located outside Tainan city, national highways link Tainan to the rest of the country, along w with local highways and Tainan Airport (domestic)
  21. 21. Why are we not planning to expand to other Taiwanese counties? • Difficulties for access due to mountainous regions • Lack of HSR stations which may or may not be combined with lack of easy access to ports • Difficulties in setting up a plant as large areas on the east coast are protected by governments
  22. 22. Beyond Taiwan: • Taiwan has informal ties with ASEAN (Association of South East Asian Nations) and political ties with China
  23. 23. Taiwan has what Firemaster is looking for to expand their product: - Government that promotes sustainability - Many small businesses - Increase in advanced technology - Exceptional infrastructure - Reliability on foreign energy sources